3. Radio has the "share of ear"
93% listen to radio once a week 18%
Adults 12+, Arbitron RADAR, September 2011
90.7% listen to radio once a week
Adults 15+, RAJAR, Q3 2011
82%
Total listening to audio
Radio BBC Share of Ear study
MP3s, CDs, Spotify, MTV, YouTube, and everything else April 2010
How are people discovering music?
AM/FM radio 47% Young people are still listening to radio :-)
But they are listening less :-(
Internet radio 40%
TV 27%
Friends and colleagues 25%
Music charts 19%
1,000 adults (18+) in US who listen to internet radio every day
Source: TargetSpot, October 5 2011
4. The future of radio
<the future of radio is multiplatform>
Marc Wilson-Blackburn
How are people tuning in?
FM or AM 64.9%
Internet Streaming 3.7%
Digital Television 4.7%
DAB Digital Radio 18.0%
Source: RAJAR Q3/2011 - %age of total hours 8.7% unknown
5. DAB TV Internet
Source: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms
DAB TV Internet
Source: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms
6. Speakers: robinsonsmay / Flickr
A single voice
</the future of radio is multiplatform>
<media is changing>
Boris Lechaftois / Flickr
7.
8.
9. <radio is more than
</media is changing> a music jukebox>
18. </we are radio - let's work together>
<radio needs to look better>
19. London
Good morning, James
_______________________________________________
10:35am
Touch one of your favourites
PLEASE SELECT: BBC Radio 2, UK 25°C
Live now: Pick of the Pops
: FM RADIO
: DAB+ RADIO WNYC, NY, US
: INTERNET RADIO Live now: Car Talk
: PODCASTS CNET Buzz Out Loud podcast
: ON-DEMAND 2 new episodes
: AUX-IN
... or try something you might like
KMFM Medway, UK
On demand: The Tony Blackburn show
James's future of radio
• Multiplatform
• Recognises its audience are now creators
as well as consumers
• More than a music jukebox
• “Extra” services grow the brand
• Works together with one voice for ‘radio’
• Looks great
JD Hancock / Flickr
