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Gold demand falls in Q2 as jewellery, bar sales slide-WGC 
Thu Aug 14, 2014 12:00am EDT 
* Demand falls 16 pct in Q2 
* Selling of gold exchange-traded funds eases off 
* Chinese investment demand falls to 4-year low 
By Jan Harvey 
LONDON, Aug 14 (Reuters) - Global gold demand fell in the 
second quarter, the World Gold Council said on Thursday, as a
plunge in jewellery, coin and bar sales from last year's record 
levels outweighed lower liquidation of gold-backed 
exchange-traded funds. 
Demand fell 16 watch percent in the April to June period to 964 
tonnes, with jewellery offtake, the largest single segment of 
gold demand, down 30 percent, while coin and bar buying tumbled 
56 percent. 
Selling from gold-backed ETFs, which helped balance the 
market during last year's buying frenzy, eased off to 39.9 
tonnes however, from 402.2 tonnes in the second quarter of 2013. 
Demand for physical gold surged in that period after gold prices 
slid by nearly a quarter. 
The last quarter's weakness is likely to set the gold market 
up for a full-year demand drop, albeit by a smaller degree than 
seen so far this year, the WGC's managing director for 
investment, Marcus Grubb, said. 
"Overall, we think that with Diwali coming (an auspicious 
time to buy gold in India), stocking for Chinese New Year, and 
the bad comparison falling away from the second quarter, you are 
going to see a better picture develop in these figures later in 
the year... though it will still be a lower year than last 
year," he said. 
China and India between them accounted for over half of the 
year-on-year decline in bar and coin demand, the WGC said. 
Indian bar and coin investment, which has been curbed by import 
restrictions this year, fell by two-thirds to less than 50
tonnes, while jewellery sales were down 18 percent. 
In the full year, Indian demand is expected to decline to 
850-900 tonnes, Grubb said, while buying in China, the world's 
largest gold market, is seen falling to 900-1,000 tonnes. 
Chinese bar and coin demand fell 64 percent in the second 
quarter, while jewellery demand was down 45 percent from last 
year's record levels. 
Overall Chinese investment demand fell to a near four-year 
low, with price-sensitive investors put off by a lack of price 
volatility, the WGC said. A crackdown on bribery and corruption 
also discouraged purchases of luxury gifts. 
In a rare bright spot, U.S. jewellery demand grew 
year-on-year for a fifth consecutive quarter, by 15 percent to 
26.1 tonnes. "Economic recovery in western markets is starting 
to benefit jewellery demand," Grubb said. 
Central banks also bought gold for a 14th straight quarter, 
with acquisitions up 28 percent in the second quarter to nearly 
118 tonnes. Emerging markets were the biggest buyers, 
particularly Russia, Kazakhstan and Tajikistan. 
Mine production rose 4 percent in the second quarter, and is 
set to hit another record high this year after peaking at 
3,038.5 tonnes in 2013. 
"On the basis that the first half is 5-6 percent up on last 
year, even with a flattening trend in the second half, you'll 
probably see a small increase this year on 2013," Grubb said. 
"But that is likely to represent peak mine production, given
the re-calibration we've seen in the industry over the last 18 
months." 
Net hedging by producers -- selling forward unmined output 
to lock in prices -- reached 50 tonnes in Q2, the highest since 
the first quarter of 2001. That is due overwhelmingly to a 
single hedge announced by Polyus Gold in early July. 
"It's our view that that hedge was very much project-based 
and financing-based, and that you're not seeing a return to 
hedging," Grubb added. "This is against the trend." 
Heavy gold hedging in the 1990s was a major factor keeping 
prices at lower levels. 
DEMAND 
Q2 2013 Q2 2014 
Jewellery consumption 726.7 509.6 
Technology 103.8 101.0 
Bars and coins 627.9 275.3 
ETFs and similar -402.2 -39.9 
Central banks 92.1 117.8 
TOTAL 1,148.30 963.8 
SUPPLY 
Q2 2013 Q2 2014 
Mine production 734.1 765.3 
Net hedging -15.1 50.0 
Scrap 260.7 262.7 
TOTAL 979.7 1078.0 
Source: Gold Demand Trends Q2 2014, World Gold
Council/Thomson Reuters GFMS 
(Editing by Keiron Henderson) 
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Gold demand falls in Q2 as jewellery, bar sales slide-WGC

  • 1. Gold demand falls in Q2 as jewellery, bar sales slide-WGC Thu Aug 14, 2014 12:00am EDT * Demand falls 16 pct in Q2 * Selling of gold exchange-traded funds eases off * Chinese investment demand falls to 4-year low By Jan Harvey LONDON, Aug 14 (Reuters) - Global gold demand fell in the second quarter, the World Gold Council said on Thursday, as a
  • 2. plunge in jewellery, coin and bar sales from last year's record levels outweighed lower liquidation of gold-backed exchange-traded funds. Demand fell 16 watch percent in the April to June period to 964 tonnes, with jewellery offtake, the largest single segment of gold demand, down 30 percent, while coin and bar buying tumbled 56 percent. Selling from gold-backed ETFs, which helped balance the market during last year's buying frenzy, eased off to 39.9 tonnes however, from 402.2 tonnes in the second quarter of 2013. Demand for physical gold surged in that period after gold prices slid by nearly a quarter. The last quarter's weakness is likely to set the gold market up for a full-year demand drop, albeit by a smaller degree than seen so far this year, the WGC's managing director for investment, Marcus Grubb, said. "Overall, we think that with Diwali coming (an auspicious time to buy gold in India), stocking for Chinese New Year, and the bad comparison falling away from the second quarter, you are going to see a better picture develop in these figures later in the year... though it will still be a lower year than last year," he said. China and India between them accounted for over half of the year-on-year decline in bar and coin demand, the WGC said. Indian bar and coin investment, which has been curbed by import restrictions this year, fell by two-thirds to less than 50
  • 3. tonnes, while jewellery sales were down 18 percent. In the full year, Indian demand is expected to decline to 850-900 tonnes, Grubb said, while buying in China, the world's largest gold market, is seen falling to 900-1,000 tonnes. Chinese bar and coin demand fell 64 percent in the second quarter, while jewellery demand was down 45 percent from last year's record levels. Overall Chinese investment demand fell to a near four-year low, with price-sensitive investors put off by a lack of price volatility, the WGC said. A crackdown on bribery and corruption also discouraged purchases of luxury gifts. In a rare bright spot, U.S. jewellery demand grew year-on-year for a fifth consecutive quarter, by 15 percent to 26.1 tonnes. "Economic recovery in western markets is starting to benefit jewellery demand," Grubb said. Central banks also bought gold for a 14th straight quarter, with acquisitions up 28 percent in the second quarter to nearly 118 tonnes. Emerging markets were the biggest buyers, particularly Russia, Kazakhstan and Tajikistan. Mine production rose 4 percent in the second quarter, and is set to hit another record high this year after peaking at 3,038.5 tonnes in 2013. "On the basis that the first half is 5-6 percent up on last year, even with a flattening trend in the second half, you'll probably see a small increase this year on 2013," Grubb said. "But that is likely to represent peak mine production, given
  • 4. the re-calibration we've seen in the industry over the last 18 months." Net hedging by producers -- selling forward unmined output to lock in prices -- reached 50 tonnes in Q2, the highest since the first quarter of 2001. That is due overwhelmingly to a single hedge announced by Polyus Gold in early July. "It's our view that that hedge was very much project-based and financing-based, and that you're not seeing a return to hedging," Grubb added. "This is against the trend." Heavy gold hedging in the 1990s was a major factor keeping prices at lower levels. DEMAND Q2 2013 Q2 2014 Jewellery consumption 726.7 509.6 Technology 103.8 101.0 Bars and coins 627.9 275.3 ETFs and similar -402.2 -39.9 Central banks 92.1 117.8 TOTAL 1,148.30 963.8 SUPPLY Q2 2013 Q2 2014 Mine production 734.1 765.3 Net hedging -15.1 50.0 Scrap 260.7 262.7 TOTAL 979.7 1078.0 Source: Gold Demand Trends Q2 2014, World Gold
  • 5. Council/Thomson Reuters GFMS (Editing by Keiron Henderson) Link this Share this Digg this Email Print Reprints http://www.reuters.com/article/2014/08/14/gold-wgc-idUSL6N0QJ3XD20140814