Custome Essay

Language And Cultural Identity Essay
How language is important in Maintaining cultural identity
Over the last few decades, the relationship between language and cultural identities have become a
preferred topic in learning the importance of language in maintaining cultural identity. The question
that keeps popping up concerns, the role of language in keeping these social aspects. For instance,
how language is important in maintaining cultural identity when people migrate from one nation to
another. Perhaps, when people immigrate to a new country their cultural identity is likely to change
due to the nature of the new environment. In this paper, will look at the role of language in
maintaining cultural identity, and what impact language and culture have on identity when people
...show more content...
Similarly, Banks (1988,), define "a cluster of attributes such as values, beliefs, behaviour patterns and
symbols unique to a particular human group" p. 261. Both researchers have similar identical analyse
to express their study towards culture and identity. Furthermore, Goodenough considers culture as is
made up of the concepts, beliefs, and principles of action and organization. In fact, culture is not a
motionless object, but instead it has the power to acquire new traits and forms. Culture
transformation can occur from one generation to another or from one geographical location to
another. This means that culture is composed of shared custom, believes, codes of behaviours and
statements that could clearly discriminate from sociocultural group to another.
In view of all this, Anthropologist and social scientists essentially agree that sharing a culture
between a crowd of people means being able to operate efficiently in that group. This means that
culture can determine one's identity if a person is able to operate effectively in a certain group. In
addition to this, social scientist has urged that changes in languages often reflect as the changing
value of our culture. This clearly indicates that, language is more than a culture which means the
language you speak determines your religious belief and cultural identity. So, religion and language
are both correspondingly similar to ethnicity and patriotism, they play an
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Importance of Customer Service Essay example
Importance of Customer Service
Introduction
Today's organizations fail to realize the value of their customers when it comes to the success of their
business. Without customer loyalty the success of your business will always be uncertain.
Organizations must sensitively tailor the designs of a successful firm to the particular challenges of
understanding, attracting, and keeping valuable customers. "Having satisfied customers just aren't
good enough". Kenneth Blanchard and Sheldon Bowles, co–authors of Raving Fans, believe this
concept is needed to have a successful business. I agree with this concept of customers being the
focal point of any business. I would want more than just a satisfied customer; I want a "Raving Fan".
...show more content...
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The
customer will focus on just one or two things and it will be up to you to fill in the gap with your
vision. You will then pick and choose which ideas you want to use to complete or build up your
vision. Not every idea of the customer will be used or has to be used. Some ideas may not be
feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the
bugs and keep doing what ever it takes to make this vision come alive. Start out with something
small that you know you can maintain and be consistent with it. Once you have mastered that idea,
add to it, make it better by just one percent. Continue to do this with each new idea, always
producing better ideas by one percent. This way the customer is not promised something that you
will not deliver and you're not promising something too big or complex to consistently follow
through with. Consistency is critical; it creates credibility.
Conclusion
I have always believed customers are the focal point of any business. I found that having satisfied
customers does not mean you are doing a good job. It may mean the customers are satisfied
because their expectations are so low and there is no one else doing any better. Having

The Custom House
Custom–House, in order to not only introduce his prior autobiographical writing, but describe how he
came about creating his novel. In the Custom–House, the narrator works as a surveyor in the Salem
Custom–House. He is surrounded by an aged group of workers, who pass time by sleeping and
repeating various stories of their lives as sailors. The narrator, who believes his life and job are
becoming rather frivolous, stumbles across a document that seemed to be untouched by humans for
a large period of time. It was an "idle and rainy day" when Hawthorne discovered what he explains
to be the Scarlet Letter. He is wandering through the second story of the Custom–House and finds
himself in a large, barren room in which the run down walls are unfinished and the ceiling's
uncovered rafters...show more content...
He then shudders and lets the letter fall to the floor. Hawthorne does not realize there is yet
another piece of paper that had been wrapped up inside the letter. The writings in this paper
explains occurrences and past events of the life of a woman named Hester Prynne. Pue writes
about how she lived her life as a voluntary nurse, carrying out as much good as possible in her life.
As Hawthorne digs deeper into the documents he found, he discovers more stories of the woman, the
author referring to the Scarlet Letter several times throughout his writings. Hawthorne lastly
describes his feelings about what to do next with the package he found. He ponders over the stories
of Hester Prynne, believing that the stories are the doorway to creating his own novel. He even
elucidates how he felt as if Surveyor Pue's ghost emphatically urged him to share the information
with the public. Nathaniel Hawthorne eventually does share his information through his own words,
in the novel he constructs, titled The Scarlet

Paper on Customer Retention
INTRODUCTION
Customer retention is the activity that a selling organization undertakes in order to reduce customer
defections. Successful customer retention starts with the first contact an organization has with a
customer and continues throughout the entire lifetime of a relationship. A company's ability to
attract and retain new customers, is not only related to its product or services, but strongly related to
the way it services its existing customers and the reputation it creates within and across the
marketplace.
Customer retention is more than giving the customer what they expect; it's about exceeding their
expectations so that they become loyal advocates for your brand. Creating customer loyalty puts
'customer value rather than...show more content...
All gung–ho and fresh out of the gate, startup entrepreneurs often find it more exciting to focus on
customer addition, but ignoring customer attrition could eventually spell their downfall. In the spirit
of Ben Franklin's age–old idiom that "a bird in the hand is worth two in the bush", here's a look at
five customer retention tips for entrepreneurs.
Never Underestimate the Value of Retention
For those who feel that customer retention plays a relatively minor role in helping a company grow
a healthy bottom line, here are a few statistics you might be interested in. According to Bain and Co.,
a 5% increase in customer retention can increase a company's profitability by 75%. And if those
numbers don't impress you, Gartner Group statistics tell us that 80% of your company's future
revenue will come from just 20% of your existing customers. Still not sold on customer retention?
One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting
new customers will cost your company 5 times more than keeping an existing customer.
Implement an Effective Customer Retention Program
Many entrepreneurs believe that if they have a great product or service and provide an outstanding
customer experience, customer retention will naturally follow. And if this is your startup philosophy
you would be right ... but only for a while. Customers don't owe you their loyalty.

Military Customs and Courtesy Essay
Today's Army in an extremely nostalgic organization with a copious amount traditions and has
about a million different methods of conducting its business. Some are old and some are new, but
possibly the oldest one that has been around since before the Army was officially established and
still lives today is the Army's rules, regulations and policies on customs and courtesies. In this form
of a remedial block of instruction given to me, due to what I believe to be false targeting, I am to
explain the Army's customs and courtesies and their importance. Customs and Courtesies are among
the main fundamentals of military life, the other being the Seven Army Values, upon which Soldiers
are expected to live and rely upon both on and off duty....show more content...
A leader unwilling to sacrifice individual goals for the good of the unit cannot convince other unit
members to do so. The mission suffers with potentially devastating effects. While personal goals
often coincide with Army goals, there is no room for personal agendas at the expense of the
institution or the American people. It is a standard in the hierarchy of military customs and
courtesies that the leader must display to his subordinates that he is willing to put in extra effort,
sacrifice personal time, and show initiative and motivation in order to achieve the same from his
Soldiers. Tardiness is not tolerated in the military. It reflects inattention to duty. In addition to being
extremely impolite, on active duty, it is punishable under the Uniform Code of Military Justice.
Never keep a senior officer waiting because of your forgetfulness or lack of planning. If an
unexpected event delays you, call ahead and give an explanation. The same rule applies to
appointments and meetings you have arranged with subordinates. Don't keep them waiting. If your
subordinates think of you as a "latecomer," you have not set a good example for them. In today's
society, some people resign themselves to just getting by. Because we've been entrusted with our
nation's security and a good portion of the national treasury –– because our mission often involves
the risk of human life and sometimes national survival

Customer Service Essay examples
Companies are misguided nowadays by the notion that customers depend on them, when the truth of
the matter is that companies are dependent on those customers. Customer satisfaction and customer
loyalty is now essential for a business or company to survive. So what is the difference between
customer satisfaction and customer loyalty and how to companies and or business achieve this? Also
when you have difficult customers how do you achieve customer satisfaction?
It's essential that companies or businesses today listen to their customers. No company or business
today can afford to disregard the importance of customer satisfaction and loyalty. Aren't they the
same thing? No, they are absolutely not and they are enormously...show more content...
Customer loyalty is much harder to obtain that customer service satisfaction. The most important
first step is to satisfy the customer by meeting their expectations. Customers only give a company
one chance and if they aren't satisfied they will not do business with that company again, as well
as tell others of their experience. The next step would be to exceed the customer's expectations. If a
business goes above and beyond to assist the customer they begin to build loyalty. The next step is
to truly surprise the customer. In order to dominate the marketplace the company must find a way to
make them selves stand out with their product or service, accompanied with phenomenal customer
service. Once this has been done customer satisfaction and loyalty will be gained. "Acquiring a new
customer can cost four or five times more than keeping a current customer" (Bestmark, 2013). So it's
essential to keep the current customer's happy and coming back for more.
Some of the ways that businesses can build loyalty would be by offering loyalty programs,
Interacting with customers, surveys, creating institutional ties, and personalized marketing. Another
way to build loyalty is to treat your employees so well that they treat your customers well. If you
have happy employees they will treat your customers happy. "The link between satisfaction and
loyalty however is not proportional" (Kotler, Keller, 2009, p71), so businesses must

Role Of Customs And Border Protection
1 – What is the role of Customs and Border Protection (CBP) in securing trade in maritime ports?
The role of the Customs and Border Protection (CBP) is to ensure all goods and people coming
into the United States lawful and keeping contraband and WMD out of the United States.
Additionally Customs and Border Protection (CBP) is responsible for international trade in and out
of the United States. The policies and enforcement of the Customs and Border Protection (CBP) can
make or break trade within the United States. The sole goal of Customs and Border Protection
(CBP) is to protect the nations from all threats, while at the same time maintaining a balance trade
between United States and the rest of the world. Customs and Border...show more content...
By using technology Customs and Border Protection (CBP) is able to maintain their operation of
finding weakness within the system and closing vulnerabilities before they are exploited.
2 – The Global Transportation System (GTS) has a big impact on just about every aspect of our
daily life. Certainly, Port Management Security is well aware of the economic impact and the threat
of disruption to the GTS. What are the four components of the GTS (air, sea, land, and rail
transport systems) and what are the subsequent critical infrastructure within each that support these
components of the GTS. The Global Transportation System (GTS) touches every aspect of human
life. From the food we eat to the clothes we wear, they are all moved within the Global
Transportation System GTS. Passenger travel from continent to continent using the Global
Transportation System GTS. Even troops and equipment for war is moved within the GTS.
Simply without the GTS and its four components of air, sea, land, and rail transports life would not
be possible for much of the world. The size of the GTS has continue to grow due to more business
operating now on a global scale. In addition, free trade through numerous agreements has open up
opportunities worldwide. With the amount of goods and people being moved, be able to secure port
either air or surface becomes that much difficult. The

Customer
Marketing environment is constantly changing over time. A famous marketer Philip Kotler (2003,
cited in Taupau and Boscor, 2011, p.51) once insisted that a successful company should focus on its
products and profits. But now, marketers tend to regard satisfying customer needs as one of the key
elements of achieving success under contemporary marketing environment where is filled with
fierce competition. This indicates that many firms nowadays always attempt to identify customer
needs and concentrate its production and strategies on customer demand in order to survive in the
market. This essay will firstly clarify the reasons behind the trend, which is followed by discussing
the merits and demerits of an organization put an emphasis on...show more content...
It is unquestionable that the customer–oriented marketing strategy made Tesco a leading corporate
in retailing industry.
However, according to Miranda Brookins, there are both merits and demerits for organizations
becoming customer–focused. As for advantages, in the first place, 'it helps organizations create
loyalty among consumers' (Brookins, M., 2013). In the second place, it will increase referrals. That
is to say that as customers become loyal, they will be more willing to mention the company as well
as products and services during the communication between them and their friends and families. This
WOM (word–of–mouth) will reduce a considerable amount of publicity cost for the company.
Nevertheless, there are still disadvantages. The first one is that if the strategy of a company only
relies on customers' needs, it will become less innovative in terms of bringing forward new ideas
which will slow down the pace of its development. Secondly, 'the needs of customers are
ever–changing' (Brookins, M., 2013). Thus, those customer–focused companies have to change their
plans ceaselessly to keep pace with consumers' wants, which requires lots of resources ranging from
financial to human. It is not only costly but also time–consuming.
Although it is more likely for an organization like Tesco who sticks to the customer–focused strategy
to obtain success in the market, there are still challenges for such organizations to face. First of all,
the

Customer Service Vs. Business
The world is full of great businesses and it's not always easy to standout in this vast crowd. But if
you are looking to differentiate your business and to attract satisfied and happy customers, focus
on great customer service is definitely the way to go. Studies have consistently shown how
companies with good customer service have customers that are more loyal and likely to bring in
more customers to the company. This guide will look at the importance of customer service
through two examples of successful companies: Amazon and Eventbrite. What is customer service
and why it matters for business? When it comes to customer service, many people think they know
what it is, even though they don't have a clue. Customer service is a concept that is often
mentioned, but never explained. This has led to plenty of companies having a dedicated customer
service department, but a horrible customer service culture. The definition of customer service
often describes it as a process, which ensures customer satisfaction with a specific product or
service. It is a process that can take the form of a face–to–face interaction, a phone call, a
self–service system and often in today's world through e–mail, online chat or other such form.
Customer service is often the interaction the customer has with the company as they purchase the
product or service. It often also manifests itself when things go wrong. Consumers often contact
customer service departments when things have gone wrong with

Things Fall Apart Customs And Tradition Analysis
The Importance of Customs and Traditions
Religions around the world share similar fundamentals but can differ tremendously depending on
what is being practised. Although, there are some practises that are not accepted throughout our
world. Human nature tends to be frightened or uncomfortable with what we do not understand and
therefore, we judge. It is not uncommon however, it is psychologically proven that the human brain
follows "The Crowd Effect." Simply put, when an individual is placed in a group scenario, the bias
of the individual can be strongly influenced. Whether or not the accepted truth is fact or fallacy.
Having the ability to be open minded and not jump to conclusions would have a great effect on our
societies today.
Tradition has played a major factor throughout our world's history and continues to grow each day.
Sometimes tradition changes from its present form into a new custom. In the book Things Fall
Apart the Ibo people of Umuofia, believe that there is one creator, God, also called Chineke or
Chukwu. The creator can be approached through numerous other deities and spirits in the form of
natural objects. Okonkwo, a respected leader amongst the village people, who lives in fear that he
will become like his father– a man known for his laziness and cowardice. Much of Okonkwo's
masculine behaviour results in him killing without remorse, beating his three wives with...show more
content...
Disrupting the nature of one's life is not acceptable under any circumstances and will hopefully not
continue as we grow together. It is completely understandable if a certain religion does not appeal to
the best interests in our hearts but that also means we should not judge. Elders, books, the internet
and our loved ones can help explain the mysterious backgrounds that are practised around us. This
will definitely help our societies we live in today, for things not to fall

Cultural Beliefs And Customs In American Culture
Cultural beliefs and customs may influence a patient's perception of health or illness. What seems
unreasonable to us as American's may make perfect sense to someone from a different cultural
background based on the beliefs and practices in their culture (Chew, Tan, & Ooi, 2011). For
example, a young Asian patient came to the ED with symptoms of a viral illness as the nursing staff
undressed her they noted symmetrical abrasions along her back. Everyone believed this young lady
was a victim of domestic abuse and were ready to call protective services. However, fortunately,
there was a physician who had spent time in Asia and understood the practice of "coining". Many
Asian cultures practice "coining" which entails rubbing a coin in specific

The Pros And Cons Of Customs Union
The reason I chose Customs Union as my topic is to learn more about how members or potential
members of a union establish an agreement that benefit all parties. I find it interesting that
members of a union are able to influence one another's economic growth, competition and how
they can complement one another as well. Having a common trade policy among a group of
members and removing all barriers of trade can play a significant role in the success of a
business. It saves a lot money, and could be a competitive advantage over competitors. Countries
of a union joining can also impact its position in a global market, as well as help the country
economically. The ability for a group of countries to come together and help each other is
fascinating, and is why I chose to explore this topic more.
EXPLANATION OF KEY TERM
The third stage of Economic Integration is Customs Union. According to the Encyclopaedia of
Britannica, Customs Union is a "trade agreement by which a group of countries charges a common
set of tariffs to the rest of the world while granting free trade among themselves" (Encyclopedia
Britannica, 2010). Customs Union is free–trade zone with common external tariffs; which helps
increase economic efficiency and allows for signatories to establish political and cultural ties. Tariff
barriers make it difficult for some countries to sell products in a foreign country because of the
additional taxes on imported goods, which is a price advantage to members of a

Mariah Neuhauser MGMT 362 – Exam 1 How would you conduct a job analysis for a customer
service representative position? Job analysis helps define the required skills and duties for a
position so the right person can be hired for said position. A non–exempt customer service
representative position needs to be filled within the company. We need to decide which human
characteristics and competencies are necessary to fulfill the duties of a customer service
representative. In order to define the job description and specifications, I need to interview and
observe our existing customer service representatives to analyze the position 's duties and to decide
what makes a customer service representative successful in that position. I would pay close attention
to the work activities and human behaviors our current representatives display. Performance
standards would also be important to ensure quality customer service is being provided. I will use
the job analysis to confirm EEO compliance, conduct performance appraisals, analyze compensation
and training, and to improve the recruitment process. The job description would surround processing
and modifying customer orders and returns, handling customer complaints and disputes in–person,
over the phone and/or via e–mail, providing accurate information to customers in regards to
information requests about an order or a product, exceeding sales goals and customer service
expectations, providing feedback to our organization if there are

Customs and Courtesies Essays
Marine Corps customs and courtesies are very important to the way the Marine Corps works. They
are intended to reinforce discipline and the chain of command, showing how Marines will treat their
superiors. They also enhance esprit de corps and unity. This is what makes the Marine Corps the
brotherhood that it has become. Military courtesies include correct forms of address like; Sir, and
Ma'am, and when each should be used; the salute, and standing at attention, proper wear of military
covers, and the rules for behavior in different ceremonies. Specifics can change depending on an
individual's rank, location, and conditions. A military funeral, for example, requires stricter etiquette
than a normal day. Courtesies are sometimes relaxed...show more content...
But one thing they all have in common is they show the respect and honor the soldiers and
superiors have for one another. Military courtesies are often very similar to the civilities found in
the civilian world as well as daily life. The only difference is that it is mandatory for the courtesies
seen in the military to be adhered to and followed by its soldiers. If these courtesies are not
followed, the offending soldier can, and almost always will, be punished. This punishment can
come in the form of corrective training, known commonly as essays, extra duty and can go as far
as court martial, jail time and/or being discharged from the military. In the military, manners and
levels of respect help to identify the difference between junior to senior ranking members.
Courtesies and customs of the Army have been practiced for hundreds of years. They involve a
code of conduct that is mandatory for every member of the army to follow. Some are obviously
against the rules of professionalism such as public display of affection in uniform, as is being
intoxicated in uniform and exhibiting violent behavior are conducts that are punishable in the
military code of conduct. Others are unique codes of behavior that must to be followed in order to
present a one of a kind organizational structure to the military as these customs and practices instill
and show discipline and

Imagination versus Realism in Hamlet
Is the Shakespearean tragic drama Hamlet basically an imaginative work or basically a realistic
work? This essay seeks to answer this question and related questions, with the help of literary critics.
Harold Goddard's essay, "Hamlet: His Own Falstaff," highlights the battle between poetry and
realism (history) in the play:
Hamlet, the conclusion is, is a failure because the materials Shakespeare inherited were too tough
and intractable. Too tough and intractable for what? That they were too tough and intractable for a
credible historical picture may be readily granted. But what of it? And since when was poetry
supposed to defer to history? Two world wars in three decades...show more content...
Mysteriously, it says nothing, prompting Horatio and Marcellus to leave in search of Hamlet, the
prince and their friend, who might be able to interpret this spectral figure. Hamlet is meanwhile at a
courtly gettogether with his stepfather Claudius, the king, his mother, Gertrude, the queen, the royal
chamberlain's family, and courtiers. Hamlet, deeply grieved over the quick marriage of his mother
to his father's brother, is more idealistic than others in the court. They more truly reflect a realistic
presentation in that they could care less about such issues. The first soliloquy occurs when the hero
is left alone after the royal social gathering in the room of state. It emphasizes the general corruption
of society and the frailty of women – an obvious reference to his mother's hasty and incestuous
marriage to her husband's brother – thus expressing a rather imaginatively idealistic outlook on the
situation:
O, that this too too solid flesh would melt
Thaw and resolve itself into a dew!
Or that the Everlasting had not fix'd
His canon 'gainst self–slaughter! O God! God!
How weary, stale, flat and unprofitable,
Seem to me all the uses of this world!
Fie on't! ah fie! 'tis an unweeded garden,
That grows to seed; things rank and gross in nature
Possess

Essay on Japan and Its Customs
Japan and Its Customs
General Information on Japan
Japan has a population of approximately 125 million people packed tightly into a rather small
geographic area. The official language in Japan is Japanese. Japanese is spoken only in Japan. The
literacy rate in Japan is very close to 100 percent and 95 percent of the Japanese population has a
high school education.
Japan's form of government is parliamentarian democracy under the rule of a constitutional monarch.
The dominant religion is Shinto, which is exclusive to Japan. However, the Japanese have no official
religion.
Appearance
1) Make appointments before you arrive in the country
Japanese don't like newcomers. Make appointments before you arrive in the country. The...show
more content...
The person of lower status usually initiates the bow, bows the lowest, and is the last one to rise. Men
usually leave their hands at their sides while bowing, but women usually place them together on their
thighs with their fingertips overlapping or touching. On most occasions, especially when saying
good–bye, there are several bows by all parties. Bowing is used for greetings and partings, for
sincerity, humility, for ceremony, to acknowledge or show agreement.
2) Don't use large hand gestures, unusual facial expressions or dramatic movements. The Japanese do
not talk with their hands.
It is best not to use hand or other gestures as you might mistake the correct meaning of the signal or
use them at inappropriate times. When talking to the Japanese, keep a greater distance than at
home. And do not point with your finger, it is impolite. Do not look them straight in the eyes. Body
motion, as a whole, is more reserved in Japan than in the West. Yet where Japanese body language
may lack in grandeur, it gains in subtleness of detail. Hand shaking is definitely a Western custom.
3) Never shout either in anger or to get someone's attention
In Japan, silence is just as important as speaking. It is a designated moment to understand what has
just been communicated. In the West, silence is considered as an awkward moment and we try to
mask this uncomfortable feeling with words. It is best not to try to break the silence as you might
appear insincere.

Traditions Are Important For Our Society
One concept that is present in every culture is tradition, and whether it be secular or religious, they
each bring a unique significance to each culture. Nevertheless, traditions are important and
somewhat necessary because it helps keep a culture "on its feet" and it provides a sense of identity
for people. Traditions may vary from little things like going to your favorite restaurant on a special
day like birthdays or family reunion, to big important traditions like eating Kosher in Judaism and
the mandatory following of the Five Pillars of Islam. But keeping traditions are so important for our
society today because it allows people to honor those who came before them in hopes of improving
their culture and make positive contributions to society. This also puts better emphasis on family
life and teaches how to strengthen family life through tradition. Although some ceremonies and
rituals prevail longer than us, they make us feel part of that larger sense of things as we pass them
down to our own children, to their children, and so on. Traditions are important because they are
the basis of all knowledge within the realm of a giving culture or religion; however, they can also be
sexist in nature, dangerous, or just immoral. Some traditions may even include some influence of
gender roles as apparent in the Maori tribe with women being prohibited from positions of
leadership and power, and in the Muslim faith where women 's role in society has been subject to
controversy and

The Immigration And Customs Enforcement Essay
ICE stands for the Immigration and Customs Enforcement, they deal with matters concerning border
control, customs, trade and immigration to insure public safety and homeland security. Their
priorities focus on preventing terrorism and the illegal movement of items, as well as people.
Within ICE, there are three subgroups that fall into specialized tasks for the agency, such as
Homeland security investigations (HSI) and the Enforcement and Removal Operations (ERO).
Although being a fairly new agency there has been more than a few controversies on how ICE
handles the illegal immigrants, however, since 9/11 the U.S has been trying to find the most
effective ways to stop terrorism. So, that also means that not everyone would agree with the tactics
that ICE used to solve the problem for those specific cases.
The U.S has been known as the land of opportunities, so of course people from all over the world
would try to leave their countries that weren't thriving economically after World War I, this lead to
immigration into the US to rise significantly. "Every year, the State Department issued a limited
number of visas; only those immigrants who had obtained them and could present valid visas were
permitted entry." Because of the limited number of visas, the number of illegal attempts into the
country began to occur. The Border Patrol was established when illegal aliens and entries started
becoming more frequent, the strict guidelines also causing deportation to go on as well.

Customer Experience and Customer Engagement
Customer experience and customer engagement
Customer experience is replacing quality as the most important element in marketing. (Klaus &
Maklan, 2013) Great customer experience will encourage customer engagement, which can be
understood as a customer's cognitive, emotional and behavioral interaction with a brand (Hollebeek,
2011). The high customer engagement is directly related to high customer satisfaction, strong
customer loyalty and increased word–of–mouth behavior, which all in turn maintain companies'
sustainable competitive advantage and allow they charging higher prices and profit margins than
competitors. As said Investment Weekly News (2012) quoted that consumers will pay for the
extraordinary customer experience. This...show more content...
When I enter a Apple store, the enthusiastic staff, the beautiful and concise decoration, and the
experience of using the real and new launched products make me being excited and being willing to
buy something from there. In addition, Apple also possesses a concise online store. Customers can
easily find the introduction and parameters about every product and make the purchase within a few
steps. After the purchase, customer will get the product from nearby physical store or receive at
home in a few days. If anything goes wrong with Apple's products, customer can just book an
appointment from online or smartphone apps and Apple Genius bar will solve your problem
immediately. In my point of view, Apple's online shop, smartphone apps, and O2O program are
providing customer alternative solutions of reviewing, purchasing, and booking appointments
for repairing Apple's products. Genius bar was set up as a repairing services center. It saves
customers' time by helping them effectively and efficiently. I like using Genius bar, because
almost every time I used it, my problem was solved very well within an acceptable days.
Sometimes it may exceed my expectation. Like once. I booked a Genius bar appointment because
software in my mac crashed several times, and they at last gave me a new hard disk and
mainboard for free. Apple always conducts training workshops for better using iPad, iPhone, Mac,
and specific Apple software. It also provides one to one workshops for

Customs and courtesies Essay
US Army Customs and Courtesies A custom is a social norm stemming from tradition and enforced
as an unwritten law. A courtesy is a respectful behavior often linked to a custom. A military courtesy
is such behavior extended to a person or thing that honors them in some way. Military customs and
courtesies define the profession of arms. When you display military customs and courtesies in
various situations, you demonstrate to yourself and others your commitment to duty, honor, and
country. And your professionalism and pride. As a new soldier and future Army leader, you must
recognize that military customs and courtesies are your constant means of showing that the standard
of conduct for officers and Soldiers is high and...show more content...
PARADE REST: Like "Attention", Parade Rest is a form of respect given to NCOs by those
junior in rank. When a Senior NCO enters an area of junior enlisted soldiers or cadets, the room is
called to "at ease". All personnelshould immediately go to the position of "stand at–ease" until told
to "carry–on". Likewise, when speaking to an NCO, soldiers junior in rank or cadets, will maintain
the position of "parade rest" until instructed to "stand at ease", "at ease", or "rest"/relax. Things you
should never do or say: Never criticize the Army or a leader in public. Never go "over the heads" of
superiors–don't jump the chain of command. Never offer excuses. Never "wear" a superior's rank
by saying something like, "the first sergeant wants this done now," when in fact the first sergeant
said no such thing. Speak with your own voice. Never turn and walk away to avoid giving the
hand salute. Never run indoors or pretend you don't hear (while driving, for example) to avoid
standing reveille or retreat. Never appear in uniform while under the influence of alcohol. If you
don't know the answer to a superior's question, you will never go wrong with the response, "I don't
know sir, but I'll find

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