1. MERU CAB SERVICES
Presented By :
Hima Nair 26
Uthara Nair 27
Parvati Radhakrishnan 28
Abhinav Unnithan 47
Vishnu Ramanathan 49
Jyoti Waidande 50

2. INTRODUCTION TO CABS
SERVICES
Meaning
Benefits of Cab Service
– Better than Local Transport
– Safe and Convenient Travelling
– Easy and Attractive

3. MERU CABS SERVICES
Introduction
Growth
Benefits to society

4. MERU TRAINING
ACADEMY

5. MERU MODEL
 Contract
 Fuel cost and maintenance
 Booking through call centers
 Earnings
 Opportunity for self-business

6. Contd….
Successful role of technology
Services like communication system,
emergency security service, ’lost and
found’ tracking system etc…

7. FEATURES OF MERU
CABS
 Modern, brand-new, air-conditioned comfortable cabs
 Usage of clean green fuel - resulting in a cleaner environment and
reduced pollution
 GPS technology and 24*7 customer service center
 Printed fare receipt and well trained chauffeurs
 Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and
Bangalore

8. 7 P’s OF SERVICE
MARKETING MIX
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

9. PRODUCT
 Computerized communication& dispatch systems with
GPS (Global Positioning System)
 Modern, brand-new, air- conditioned comfortable cabs.
Mostly cabs are Sedan cars like Indigo, Ikon etc.
 Usage of clean green fuel resulting in a cleaner
environment and reduced pollution
 Emergency security features such as a panic button, first
aid kits, ‘Lost and found’ tracking system

10. PRICE
 Radio taxis fare according to government has been fixed
to Rs 15 to Rs 20
 No hidden costs or overcharging.
 Charged only from your pick up point to your drop point
 A Night Surcharge of 25% is levied between 2300 hrs to
0500 hrs.

11. PEOPLE
 Experienced driver and well trained and skilled
chauffeurs
 Recruiting the right staff and training them appropriately
 Consumer’s perception based on employees they
interact with.

12. PLACE
 Headquartered in Mumbai, Meru Cab Company provides
a radio taxi service in the four key metros of India -
Mumbai, Delhi, Hyderabad and Bangalore.

13. PROMOTION
Tag-Line: “RELY ON US.”
Promotional strategies for brand building
like radio ad campaign, tent cards etc…

14. PROCESS
The systems used to assist the
organization in delivering the service:
 Customer calling at care number and cab
reaching in time at desired customer’s place.
 Reaching at customer’s destination point in
respect to customer’s desired time safely.

15. PHYSICAL EVIDENCE
 Where is the service being delivered?
 Consumers will make perceptions based on
theirsight of the service
 Condition of the Taxi :- Modern, brand-new, air-
conditioned comfortable cabs. Mostly cabs are
Sedan cars like Indigo, Ikon etc…

16. CONCLUSION