A Social Media Plan for 2022
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How many of you have feel confused, frustrated or overwhelmed by social media marketing? How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time? Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan! Learn: 1) How to set yourself up for success on the top social media platforms. 2) goals of social media marketing 3) What kinds of content you should create 4) How to create a consistent and engaging brand across social media. 5) How to set up tools that automate a lot of your work and save your time.
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A Social Media Plan for 2022
- 3. Copyright 2022 Jucebox Local Marketing Partners
- 4. Copyright 2022 Jucebox Local Marketing Partners
- 5. Copyright 2022 Jucebox Local Marketing Partners
- 6. Copyright 2022 Jucebox Local Marketing Partners
- 7. Completely Fill Out & Brand Your Profiles Business Profiles Claim Your Business Name Everywhere Copyright 2022 Jucebox Local Marketing Partners
- 8. Goal = Attract like-minded people Talk about things your audience is interested in Copyright 2022 Jucebox Local Marketing Partners
- 9. Start with just ONE platform Best platform = where your target audience can be reached easily Copyright 2022 Jucebox Local Marketing Partners
- 10. Post consistently on your business and personal profiles and groups Add icons to your website and email signature Directly invite people to like / follow Entice people to connect Use keywords & hashtags were appropriate Copyright 2022 Jucebox Local Marketing Partners
- 11. Copyright 2022 Jucebox Local Marketing Partners
- 12. TOP 5 GOALS Copyright 2022 Jucebox Local Marketing Partners
- 13. Social Monitoring & Listening Social Influencing Social Networking Social Selling Copyright 2022 Jucebox Local Marketing Partners
- 14. Copyright 2022 Jucebox Local Marketing Partners
- 15. Motivational Amusing Goals & Promotions Informational Conversational Copyright 2022 Jucebox Local Marketing Partners
- 16. Copyright 2022 Jucebox Local Marketing Partners
- 17. OFFER VALUE
- 18. ENCOURAGE ENGAGEMENT Copyright 2022 Jucebox Local Marketing Partners
- 19. PROMOTE
- 20. GET PERSONA L Copyright 2022 Jucebox Local Marketing Partners
- 21. Copyright 2022 Jucebox Local Marketing Partners
- 22. Create a consistent posting schedule Plan out your content Copyright 2022 Jucebox Local Marketing Partners
- 23. Go Live Organic Posting Direct Messaging Groups Ads Stories / Reels Events Images Chats Long Form Video Audio Copyright 2022 Jucebox Local Marketing Partners
- 24. Good storytelling = good marketing Tell stories that represent your customers in a positive light Connection comes from Feelings, Facts & Fun Copyright 2022 Jucebox Local Marketing Partners
- 25. WHO DO YOU ALWAYS SEE IN YOUR FEED THAT GETS LOTS OF ENGAGEMENT? SEE IF YOU CAN HIRE THEM TO PROMOTE YOUR PRODUCT OR SERVICE Copyright 2022 Jucebox Local Marketing Partners
- 26. Not using video Not targeting a niche audience Not stopping the scroll Copying your competitors Failing to get personal Being inconsistent Copyright 2022 Jucebox Local Marketing Partners
- 27. Copyright 2022 Jucebox Local Marketing Partners
- 28. Use Identical Content Across Platforms? Repost top Performers Repurpose Repeat your offers - stagger Remarket to those who interacted with your posts or website Copyright 2022 Jucebox Local Marketing Partners
- 29. Can you do this on your own? Greater consistency Specialization Copyright 2022 Jucebox Local Marketing Partners
- 30. IFTTT Posting tools Social Inbox Share Blogs when published Copyright 2022 Jucebox Local Marketing Partners
- 31. Copyright 2022 Jucebox Local Marketing Partners
- 32. Copyright 2022 Jucebox Local Marketing Partners
Notas do Editor
- How many of you have feel confused, frustrated or overwhelmed by social media marketing? How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time? Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
- Erik is a well known social media speaker
- What You’ll Learn
- https://knowem.com/ - search for availability Facebook (Profile, Group, Business Page) Instagram (Personal Profile, Business Profile - if YOU are the brand you may need to decide if you will have both Twitter (Personal, Business)- Twitter is NOT dead – builds influence Pinterest Business LinkedIn (Personal, Page) YouTube Business TikTok & Snapchat - In general these platforms appeal to a younger demographic. Other apps: Clubhouse, Reddit, Discord, Podcast networks (e.g., Spotify), Twitch, Patreon, WhatsApp Bios, Relevant Links, Searchable Name, Branded Profile Photos and Cover Photos. make certain you address all of the holes in your existing social presence—for example, by updating your company profile with basic information like opening hours and location.
- If you market to everyone you market to NO ONE! Ex: A business growth coach Too broad: Anyone who owns a business Focused: Male business owner 30-50 looking to grow to 7 figures.
- Stick with one of the top platforms as your primary one: Facebook, Instagram, LinkedIn, YouTube, TikTok… Connecting with people in one place is better than splitting your time and attention between 6 different apps so master one platform as your primary social outreach platform… BUT that doesn’t mean you don’t add content on more than one platform…. I’ll go into more detail on sharing content across platforms later. Do you go wide or focus? Be careful not to spread yourself too thin. Traditional platforms like Facebook and Instagram should not be ignored – most consumers expect to find established businesses on those platforms.
- Post on personal Facebook Post on personal Twitter Send to email list Post in Facebook Group Add email to bio Add icons to website Invite everyone that likes your engages with your page to like it. Give people a reason to connect (special offers on social) Add a plugin that pops up and invites people to like your page. Link to it in blog posts Link to it in free guides
- If you post valuable content, you can use social media to drive traffic to your website. Keyword titles and descriptions are very important on YouTube, Instagram, TikTok, Facebook By collecting emails you utilize real estate that you are “renting” and create an asset you own so you can make more consistent sales On many social channels you can actually make sales directly. Increasing brand awareness and authority is the TOP reason marketers use social media. Don’t be a ghost town! You want to show that your business is ‘alive’. Sprout Social reports that 57% of consumers follow brands on social to get more information before purchasing. Leverage: combining your paid and organic efforts can result in outstanding outcomes. Make your paid strategy more effective by utilizing your organic following to help you determine who to advertise to. Use retargeting advertisements to let your organic viewers (your best clients) know whether you’re having a sale, changing hours of operation, or introducing new items on your shelves. Paid advertisements can bring in new consumers, while organic efforts develop a community and push customers farther down the purchasing process.
- monitor and respond to inquiries; listen for important trends and topics in your industry and things you can creatively apply to your industry for content inspiration as well as brand mentions. Twitter is your primary social listening channel. Use your content to provide value to your audience. By doing so, you will build authority within your industry and others will start to share your content and brand with their audience, expanding your reach. Network with brands and other influencers. Start by sharing valuable content from influencers and brands. Create a list of brands and experts in your industry to follow. Create mutually beneficial relationships. You will often have to initiate the outreach 4. generate leads and sales by connecting a seeking audience with your products and services. • Optimize your videos or images with strong calls to action that transform prospects into customers. • Focus on engaging your audience and speaking to the benefits of your product and services.
- Motivational: Quotes, Before/After, Client Successes, Inspirational Images, Testimonials Amusing: Humor, Funny Images, Industry Jokes, Nostalgia, Holidays, Fun Goals & Promos: Values/Mission/Vision, Offers and Campaigns, Customer Reviews, Behind the Curtain, Discounts, Training Webinars & Podcasts Information: Education, Teaching, Facts, Trivia, Learning, Tips & Tricks, Case Studies, Lead Magnets Conversation: Happy Monday/Friday, Stories, Before & After, Advice, FAQ’s Be different in your approach and keep your customer decision journey in mind. Focus on Awareness content that earns the attention of your target customer Evaluation content that deepens the relationship and helps customers see you as the best choice for their investment of time, attention and money Decision content that helps give prospects the confidence to become a customer Organic trends based on pop culture and newsworthy events – allows you to relate to people quicker. Timing matters
- Who do you follow that does something similar to you? Share their content… with your own take on it.
- You can advertise sales, events, and discounts right on your company’s pages. Add product descriptions, encourage reviews, and answer publicly visible consumer support issues.
- Check online for the best times to post for your niche and platforms.
- So you stake your claim and with most platforms you get multiple ways to reach out to your market. You can’t build your business on somebody else’s ‘real estate’. But remember that you don’t actually OWN your social profile. You Own your website and email list. Short video ads and mid-range video is growing. TikTok now arranging up to 3 minutes. Short audio is also starting to come out. More and more lives (video and audio) Podcasts – 116 million Americans listening to podcasts monthly
- People connect through sharing stories and seeing themselves represented in a positive light.
- There is an influencer for everything! Find one to help you grown. You can find them on YouTube, TikTok, Facebook, Instagram.
- 1️⃣ Not using video - 👉Video is 👑 when it comes to engaging your audience and having the algorithm show your content to more people. 2️⃣ Not targeting a niche audience - 👉Your people need to feel like you’re talking directly to them. Niching down is the way to go. 3️⃣ Not stopping the scroll 👉Captivating colors, catchy headlines, and true personality all play a role in getting attention. 4️⃣ Copying your competitors 👉Find inspiration from OUTSIDE of your industry and customize it for your audience. 5️⃣ Lacking personal touch 👉Your audience wants to know the real you. Your clients and potential clients like to know interesting things about the people they are spending money with. So tell them about the interesting things you've done, the interesting hobbies you have and other interesting stuff. These things make you and your business a lot more memorable and interesting. 6️⃣ Inconsistency 👉Showing up consistently is the biggest key player in growth.
- Is posting identical content on every platform a bad idea? Yes and NO! Digital communities have a distinct culture, and they don’t respond to the same conversations or even the same conversation style. Transform your content to blend with any platform and the people who inhabit it. YouTube video > short video, blog, podcast, Facebook video Images > backgrounds for quotes, Pinterest boards Take one video > Blog post > Twitter thread > TikTok or Instagram Reels > Podcast Infographic > Reel, LinkedIn Presentation Share it on ALL your real estate. There is very little overlap between audiences. “Spider Web Content” Assume they haven’t seen it elsewhere OK to make offers multiple times. Can NEVER assume your audience already saw it. Instead ASSUME they have never seen it before.
- Hootsuite, SproutSocial….. Revive old posts, nextscripts, social auto poster