2. REACH
FLORIDA
PHYSICIANS
Founded in 1874, the Florida Medical Association
has a single mission: Helping physicians practice
medicine. As a physician-led organization we are
confident that no one else is better positioned to
understand physician needs or to provide them
access to essential information and resources that
make a difference in their day-to-day practice.
The FMA is also the leading
advocate for Florida physicians, ensuring
their voice is heard in the legislative and
regulatory arena. With over 16,000 members,
the Florida Medical Association is the largest
physician association in the state of Florida.
The Florida Medical Association is
the perfect partner for organizations
looking to market to Florida
physicians. Throughout the year,
we offer promotional opportunities
such as meeting sponsorships, trade
shows, and advertising through print
and online media.

3. FALL VOLUME 2011, NUMBER 4
Florida Medical Magazine
More than 13,000 physician readers
Serious
Business: throughout Florida.
Why practicing
physicians need
executive skills
N
Florida Medical Association
IO
The Women in Surgery Symposium
EDIT
Preparing for ICD-10
L
FAU’s College of Medicine
SP ECIA
FMA
Summer 2011
FMA TORT REFORM
BILL PASSES
FMA Bulletin
SCOPE-OF-PRACTICE
EXPANSION DEFEATED
BULLETIN
MEDICARE PATIENT
EMPOWERMENT ACT
Our newest digital BOARD OF MEDICINE
APPOINTMENT
publication
FMA News (email)
Bi-weekly news and updates to 13,000
www.FLmedical.org (800)762-0233
through FMA News
SummerBulletin2011_2.indd 1 7/1/11 10:07 AM
FLmedical.org (website)1
74,349 users generating 458,311
page views from FLMedical.org
Social Media2
Engaging followers across
multiple platforms.
EVENTS
Meet with Florida physicians in both small group and
large group events such as quarterly Board of Governors
Meetings or at the Annual Meeting.
Source: 1. Google Analytics Absolute Unique Visitors and Total Page Views from January 1, 2011 – December 31, 2011
2. Twitter Followers: 1,835, Facebook Likes: 2.291, and FMATV – YouTube views: 2,292

4. 2012 PROMOTIONAL PLANNING CALENDAR
PRINT ONLINE EVENTS
FLmedical.org Ad
January FMA News #1 & #2 Ad
FMA Bulletin
FLmedical.org Ad FMA Board of Governors Meeting
Febuary FMA News #1 & #2 Ad (Feb. 17-19) Orlando,
Disney’s Boardwalk Resort
Florida Medical Magazine, FLmedical.org Ad
March Q1 FMA News #1 & #2 Ad
FLmedical.org Ad
April FMA News #1 & #2 Ad
FMA Bulletin
FLmedical.org Ad FMA Board of Governors Meeting
May FMA News #1 & #2 Ad (May 18-20) Boca Raton,
Boca Raton Resort
Florida Medical Magazine, FLmedical.org Ad
June Q2 FMA News #1 & #2 Ad
FLmedical.org Ad 2012 Annual Meeting
July FMA News #1 & #2 Ad (July 27-29) Boca Raton,
FMA Bulletin Boca Raton Resort
FLmedical.org Ad
August FMA News #1 & #2 Ad
Florida Medical Magazine, FLmedical.org Ad
September Q3 FMA News #1 & #2 Ad
FLmedical.org Ad FMA Board of Governors Meeting
October FMA News #1 & #2 Ad (Oct. 26-28) Orlando,
FMA Bulletin Loew’s Portofino Bay
FLmedical.org Ad
November FMA News #1 & #2 Ad
Florida Medical Magazine, FLmedical.org Ad
December Q4 FMA News #1 & #2 Ad

5. FMA MEMBERS BY THE NUMBERS
Membership by Region
MEDIAN PHYSICIAN INCOME RANGE
Northwest 1,036
Neurological Surgery
Northeast 1,673
Family Medicine
North Central 1,352
East Central 1,661
$197,655
$548,186
Tampa Bay 1,814
Southwest 1,750
Southeast 2,007
South 1,829
Out of State 2,918
Total 16,040
Source: 12/22/11 Membership Data
FMA MEMBERS BY GENDER
TOP 15 SPECIALTIES
Internal Medicine
Family Medicine
Obstetrics and Gynecology
Anesthesiology
FEMALE 22%
General Surgery
MALE 78%
Pediatrics
Diagnostic Radiology
Orthopedic Surgery
Cardiovascular Disease
Ophthalmology
Emergency Medicine
Dermatology
Urology
Gastoenterology FMA MEMBERS BY AGE
Otolaryngology
30%
TOP METRO-AREAS
HILLSBOROUGH 25%
1,075 physicians 21%
DADE
1,789 physicians
ORANGE 13%
731 physicians 9%
ALACHUA
888 physicians
BROWARD 2%
852 physicians
DUVAL
1,359 physicians 30 30-39 40-49 50-59 60-69 70+
PALM BEACH
834 physicians

6. FLORIDA MEDICAL MAGAZINE
Q1
SPRING • MARCH 2012
Space: January 15
Art: Febuary 1
Fall Volume 2011, NumBer 4
Learning the Business of Medicine, Part II
Physician Economic Impact Study Update
Serious
Profile: The UFC College of Medicine
HIE Checklist for Physicians
Business: Q2
Why practicing SUMMER • JUNE 2012
physicians need Space: April 15
executive skills Art: May 1
The Women in Surgery Symposium
Legislative Session Summary
Preparing for ICD-10
FAU’s College of Medicine
Annual Meeting Preview
Concierge Medicine
The Physician as the Patient
Q3
FALL • SEPTEMBER 2012
Space: July 15
Art: August 1
Federalism and Health Care
ABOUT THE FLORIDA MEDICAL MAGAZINE Annual Meeting Recap
The Florida Medical Magazine is published to keep our physician members
informed about the changing landscape of medicine and give them access Profile: 2012-13 FMA President Vincent A. DeGennaro, M.D.
to resources that make a difference in their day- to-day practice. Florida The Physician Generation Gap
Medical Magazine is a peer-led publication and a guaranteed membership
benefit for all our physician members. Florida Medical Magazine’s direct
readers are the Florida Medical Association’s physician members. Q4
Key Facts WINTER • DECEMBER 2012
• Regional Publication: Florida Space: October 15
• Primary Readership: FMA members (Florida-licensed physicians) Art: November 1
• Circulation: As of the August 2011, 14,414 copies were mailed within Florida’s GME Slot Crisis
Florida. During the 12 months preceding this issue, an average of 13,176
The FMA Foundation
copies were mailed within Florida for each issue.
Choosing Employment
Source: U.S. Postal Service PS Form 3526 - Annual Statement of Ownership, Management, and
Circulation for Periodicals, 9/26/11
Alternative Medicine
Updated October 2011 - Subject to change

7. RATES SPECS
Frequency Distribution Page Size Paper
Quarterly 13,000 +/- (Print) 8.375” x 10.875” 80 lb silk cover/ 60 lb gloss
Page Full Color Two Color
Contact
The Florida Medical Magazine is also
Full Page $2,280 $1,410
available online atShawn Winship at and
Call FLmedical.org
800.762.0233 or email
Half Page $1,590 $720 through iPad/iPhone applications.
swinship@flmedical.org
Third Page $1,400 $580
Spread (2pg) $4,300 $2,675
Discounts
Outside Back Cover $3,350 N/A Available on multi-issue contracts.
Inside Front Cover $3,100 N/A 2x - 5% Savings
Inside Back Cover $2,800 N/A 3x - 10% Savings
4x - 15% Savings
Page 3 $3,150 N/A For more details, contact Shawn Winship at 800.762.0233 or
Page 4 $2,900 N/A swinship@flmedical.org
Page 5 $2,950 N/A
Opposite Contents Page $2,775 N/A
Please Note
Rates are net and subject to change without notice. All
After President’s Letter $2,775 N/A advertisments subject to approval by the FMA.
DEADLINES
March June September December Issue
01.15.12 04.15.12 07.15.12 10.15.12 Insertion Order Deadline
02.01.12 05.01.12 08.01.12 11.01.12 Artwork Deadline
Bleeds and Crop Marks
PAGES SIZES
Page Height Width
0.125” bleed on all sides. No crop marks within the bleed area.
Full Page 10.875” 8.375”
Acceptable File Formats
Half Page (Horizontal) 4.75” 7.25” Print ready PDFs @ 300 dpi.
Half Page (Verticle) 7.25” 4.75” Orders requiring typsetting or design will be billed at $75/hr ($75
Third Page (Horizontal) 4.75” 4.5” minimum charge).
Third Page (Verticle) 9.75” 2.25”
Color Requirements
Outside Back Cover 7.625” 8.625” All artwork must be process color (CMYK). No spot (PMS) colors.
No black and white ads will be accepted.

8. FMA BULLETIN
Tion
Florida Medical Association
eDi
Pe ciAl
s
FMA
Summer 2011
FMA TorT reForM
Bill PAsses
scoPe-oF-PrAcTice
exPAnsion DeFeATeD
Bulletin
MeDicAre PATienT
eMPowerMenT AcT
BoArD oF MeDicine
APPoinTMenT
www.FLmedical.org (800)762-0233
SummerBulletin2011_2.indd 1 7/1/11 10:07 AM
DEADLINES
January April July October
Contact
12.15.11 3.15.12 6.15.12 9.15.12 Call Shawn Winship at
800.762.0233 or email
AD SIZE swinship@flmedical.org
Feature ONLY your ad in our digital bulletin
sent to more than 13,000 physician members.
Full Page (with bleed) - 8.5 in x 11 in (Vertical)
Please include 1/8 in bleed on all sides, no crop marks within
the bleed area.

9. WEBSITE ADS
DETAILS DEADLINES
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Insertion Order 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12
Artwork 12.15.11 01.18.12 02.16.12 03.16.12 04.16.12 05.16.12 06.15.12 07.16.12 08.16.12 09.17.12 10.15.12 11.16.12
Live on Website 01.01.12 02.01.12 03.01.12 04.01.12 05.01.12 06.01.12 07.01.12 08.01.12 09.01.12 10.01.12 11.01.12 12.01.12
Page Dimensions Cost Details Display Your Advertising on
Home Page Top Banner 550w x 70h $1,800/mo Best Exposure
FLMedical.org
Half Page Lower Right 294w x 96h $750/mo 2 spaces available/mo Create awareness or source leads with display
Internal Page Banner 533w x 100h $500/mo Contact for more info advertising on FLMedical.org, the Florida
Medical Association’s Website. Two homepage
positions and several interior positions are
available each month.
About FLMedical.org
Editorial: Current medical news, association
activities and resources relevant to Florida
physicians
Regional Website: Florida
Primary Readership: FMA members
(Florida-licensed physicians)
Website Traffic (Google Analytics: January
1 – September 30, 2011): Homepage Only –
49,549 unique views or an average of 5,505
each month; 68,739 total page views or an
average of 7,638 each month; Entire Website
– 59,529 absolute unique visitors generating
352,118 page views or an average of 6,614
monthly absolute unique visitors generating an
average of 39,124 page views per each month.
Contact
Call Shawn Winship at
800.762.0233 or email
swinship@flmedical.org

10. FMA NEWS
Exclusive Mobile Advertising in
DETAILS EMAIL
Dimensions Distribution Cost
180w x 150h Twice Monthly 10 cents per delivered email
the FMA News
Our physicians don’t work behind a desk. They
are mobile – going from room to room seeing
Formats patients in the office, hospital or operating room.
72dpi GIF, JPEG, or PNG. Almost half of them read our emails on their
125kb max file size for email ads, 64kb for website ads. iPhone, iPad or other mobile devices. For 2012,
Orders requiring typsetting, design, or resizing will be billed at the FMA has redesigned and rebranded our twice-
$75/hr ($75 minimum charge). monthly email, formerly FMA Member Connection
e-News, to be the primary mobile source for
Color FMA News and information. Only one display ad
All artwork must be RGB. No spot (PMS) colors will be accepted. space is available each FMA News issue giving
advertisers exclusive positioning. Advertise in the
Discounts FMA News and put your message into the hands of
For details, contact Shawn Winship at 800.762.0233 or Florida physicians.
swinship@flmedical.org.
Please Note About the FMA News
Rates are net and subject to change without notice. All
advertisments subject to approval by the FMA.
Regional Publication: Florida
Primary Readership: FMA members
(Florida-licensed physicians)
Frequency: 24 times per year; 2 each month
Circulation: Generally emailed to 13,000 +/-
each issue. Contact Shawn Winship for specific
delivery, open and click-through rates.
Cost: Pricing is based on a rate of $0.10/
delivered email. Contact Shawn Winship for
current pricing.
Contact
Call Shawn Winship at
800.762.0233 or email
swinship@flmedical.org

11. EVENT SPONSORSHIP
FMA BAORD MEETINGS
Febuary 17-19, 2012 May 18-20, 2012 October 26-28, 2012
Disney’s Boardwalk Resort Boca Raton Resort Loew’s Portofino Bay
Orlando, FL Boca Raton, FL Orlando, FL
LUNCH SPONSOR
Your $5,000 investment includes:
• Exclusive signage at the sponsored lunch
• Presentation to attendees during lunch (up to 20 minutes)
• Recognition in the board meeting literature
DINNER SPONSOR
Your $10,000 investment includes:
• Exclusive signage at the sponsored dinner
• Opportunity to make a 10-minute presentation before the Board of Governors during session*
• Company representatives participating at the sponsored dinner (up to six total)
• Presentation to attendees during dinner (up to 20 minutes)
• Recognition in the board meeting literature
HOSPITALITY SUITE SPONSOR
Your $5,000 investment includes:
• Access to suite and all activities held there for two sponsor representatives
• Exclusive face time with board members of the Florida Medical Association
• Exclusive signage both nights that the suite is open
• Recognition in the board meeting literature
• Lodging for two sponsor representatives
• A full bar package Contact
Call Cindy Miller or Matt
*Available to FMA Partnered Vendors Only. Crowley at 800.762.0233 or
email cmiller@flmedical.org or
mcrowley@flmedical.org

12.
upon which this contract is based. The Advertiser hereby
Florida Medical Association acknowledges that it is aware of the official rates in effect at the
2012 Advertising Terms and Conditions time the Advertising Insertion Order/Contract is executed and
understands that it may request an updated rate card in writing
from the FMA at any time.
CONTRACT (c) Any and all negotiated advertiser discounts will be
communicated in writing by the FMA to the Advertiser.
THE ADVERTISER OR ITS REPRESENTATIVE AGENCY (HEREINAFTER
CALLED THE “ADVERTISER”) HEREBY PLACES A REQUEST FOR PROOF OF INSERTION
ADVERTISING IN ANY FLORIDA MEDICAL ASSOCIATION PUBLICATION A sample page containing a published version of the advertising or,
SUCH AS THE FLORIDA MEDICAL MAGAZINE, THE FMA MEMBER at the request of the Advertiser, a copy of each issue in which the
CONNECTION E-NEWS OR ON THE FMA WEBSITE (HEREINAFTER advertising appears, shall be mailed or otherwise supplied to the
Advertiser, which shall be deemed to have received such a copy or
CALLED THE “PUBLICATION”) PURSUANT TO THIS CONTRACT, AND
page unless the FMA is notified in writing o the non-receipt thereof
IF THE PUBLISHER (HEREINAFTER CALLED THE “FMA”) ACCEPTS within 30 days after the date of the publication. Failure to forward
THIS OFFER, THE ADVERTISER AND THE FMA HEREBY AGREE THAT or furnish such copy, page or affidavit shall not constitute a breach
THIS CONTRACT SHALL BE GOVERNED BY THE FOLLOWING of the contract. However, the FMA shall exercise reasonable
CONDITIONS: diligence in attempting to meet all such requests.
ADVERTISING PAYMENT POLICY OMISSION OF ADVERTISING
(a) To establish credit with the Florida Medical Association, the Failure by the FMA to insert in any particular issue or issues the
Advertiser is required to make payment in advance for two advertising under this contract invalidates the order for insertion in
consecutive advertisements in the Publication prior to being placed the missed publication but shall not constitute a breach of contract.
on an invoice system. Payment may be made in a lump sum or The FMA shall have the right to omit any advertisement when the
payment may be made prior to each ad running. For the first two space allotted to advertising in the issue for which such
issues of the Publication, payment must be received either with the advertisement is ordered has all been taken, or where there is a
ad order or with the ad itself or it will not be published. If the substantial change in the product or subject of the advertisement
advertiser contracts for an ad to run in two consecutive publications which may conflict with the FMA’s general policy on advertising.
and allows time to elapse before running more ads, the FMA has The FMA may also limit the size and or position of an advertisement
the option to require the two-time publication/payment requirement in any issue.
to go into effect again. The FMA reserves the right to not extend
credit or cancel the extension of credit. Advertiser agrees to pay for
all advertising published by the FMA in accordance with this GENERAL
contract. Once credit is established, the FMA will typically bill the (a) Advertisers may not cancel orders for, or make changes in,
Advertiser within 30 days of each published advertisement covered advertising after the closing dates of the particular Publication.
under this contract. Advertiser shall make payment to the FMA (b) The FMA is not responsible for errors or omissions in any
within 20 days of receipt of billing. Unless otherwise stipulated in advertising materials provided by the Advertiser (including errors in
writing, ad rates, discounts and charges for other services key numbers) or for changes made after closing dates.
necessary for the publishing of the advertisement under this (c) The FMA may reject or cancel any advertising for any reason at
contract will be listed on the FMA’s official rate card specifically any time. Advertisements simulating the Publication’s editorial
incorporated herein. The FMA will hold the Advertiser liable for all material in appearance or style or that are not immediately
payments related to advertising under this contract. All court costs, identifiable as advertisements are not acceptable. If an Advertising
collection fees and reasonable attorney’s fees incurred by the FMA Insertion Order/Contract which has been previously accepted by
in enforcing payment under the terms of this contract and the FMA is cancelled by the FMA, the FMA’s sole responsibility
corresponding rate card referred to in Section 2 herein shall also be shall be to promptly refund all monies previously paid to the FMA
borne by the Advertiser. less any charges for advertisements already inserted pursuant to
(b) The FMA reserves the right to cancel this contract at any time the FMA’s original Advertising Insertion Order/Contract.
upon default or anticipatory default by the Advertiser in the (d) No conditions, printed or otherwise, appearing on contracts,
payment of accounts stated or in the event of any other substantial orders or copy instructions which conflict with, vary, or add to these
breach or anticipatory breach of this contract by the Advertiser. Terms and Conditions or the provisions of the Publication’s official
Upon such cancellation, charges for all advertising published and rate card will be binding on the FMA and to the extent that the
all other charges payable under this contract shall become Terms and Conditions contained herein are inconsistent with any
immediately due and payable by the Advertiser upon rendition of such conditions, these Terms and Conditions shall govern and
bills therefore. Advertiser shall make payment to the FMA within 20 supersede any such conditions.
days of receipt of billing. (e) The FMA has the right to insert the advertising anywhere in the
(c) The postmark date on the envelope properly addressed to the Florida Medical Magazine at its discretion unless the advertiser
FMA shall be considered the date when payment is made. purchases a premium placement position or is otherwise stated in
writing by the FMA. For all other advertising, any condition on
contracts, orders or copy instructions involving the placement of
RATES advertising within the Florida Medical Magazine (such as page
(a) The FMA represents that all its rates are published on an official location, competitive separation or placement facing editorial copy)
rate card which is periodically updated by the FMA and given a new will be treated as a positioning request only and cannot be
effective date. guaranteed. The FMA’s inability or failure to comply with any such
(b) The FMA’s official rate card with rates in effect at the time a condition shall not relieve the Advertiser of the obligation to pay for
requested advertisement is published by the FMA shall be the advertising.
understood to mean the schedule of advertising rates of the FMA
Effective 10/19/2010