1. Gender: Predominantly women but also men.
The reason as to why I am choosing women to
be the main group to target is the main
character within my teaser trailer is going to
be female and this allows the audience to
relate to the character. Horrors do
stereotypically make women seem weak and
subordinate compared to their male
characters. By making a female character the
main character this means that she is
empowered and can be seen as the
protagonist and is supported by the audience.
Also by using some form of mental issues
within a woman means that women are going
to be able to relate to these emotions as they
are see as stereotypically more
compassionate. This will show the gender
within a positive light and therefore make me
audience want to watch it for these reason and
therefore intrigue them to watch my teaser
trailer. Males will also be within the target
audience as horrors are normally intriguing to
this gender, but also there is male character
displayed such as a stereotypical father who is
going to be seen going to work and leading a
dominant male role. There is also going to be a
boyfriend who will be supportive of the female
character and this makes him relatable for
younger males.
Age: The age will be those between 15-25, practically those within their
teens but the age can vary on general interest but this is the
predominate age. I have chosen this age range as the characters
displayed within my teaser trailer are going to be in this age bracket so
this means that the issues, like, dislikes and lifestyle are all going to be
similar as they are the same age. This enables my audience to relate to
the characters and build a bond which may not have been made if the
age bracket was different. I have also chosen this age range as to
consider for my age rating which I am going to place on the film, as it’s a
horror it was most likely be a 15 as there will be scenes of gore that
younger audiences will not be able to view.
Sexuality: The main sexuality I am going to aim at
is heterosexuals. The reason for this is that that
both sets of characters are displaying
heterosexual relationships, so therefore any
issues or sexuality that arises will be a lot more
relatable to a heterosexual audience. Although
this doesn’t mean any other sexualities are not
included, sexuality is not a predominate aspect in
this film and therefore will not influence who
views it, it may only alter the reliability.
Race: My chosen race is going to be those which are white British, and
those of a British culture. I have chosen this race within particular as
characters displayed are all going to be of British descent and therefore
audiences will be able to relate a lot more to this chosen culture. Other
people with various ethnic backgrounds may not understand UK
customs and therefore not able to relate to everything shown.
Therefore aspects seen within a British horror may not effect a
culturally diverse audience in the same way as a British one.
Socio-economic group: The groups I have
chosen will be C2 and C1 I have chosen this
ranges of groups as I have various characters
displayed. As the main character is living under
her parents roof this means that she falls into
the same group as their parents. The parents
seen within my teaser trailer will be those that
having full-time jobs in possible specialist skilled
roles or just basic jobs. I have chosen this group
as audiences will be able to relate to the
lifestyle which is seen within the teaser trailer
such as certain electronics and various other
goods that may only be bought with a good job.
Geographic: The geographic group of
my target audience will be the UK the
reason for this is because I will be
recording my teaser trailer within the
UK, the settings characters etc. will be
UK based and this means that a target
audience based in the UK will have
better access to film such as cinemas,
and also better understanding of the
cultural aspects seen within the film.
Psychographic group: The main group I
will be targeting will be the Explorer, as
these are mainly students and the type of
audience I am going to mainly attract.
These types of people have a lot of spare
time on their hands meaning they can
more time to visits cinemas and have
access to my trailer. They also like to be
adventurous and try ne things which I feel
is appropriate to my teaser trailer as I feel
it is slightly different from other films and
be attractive to this target audience. I also
feel that some of my audience will be
mainstreamers who conform to typical
conventions as I have a few stereotypical
characters within my product I feel these
will be relatable to the audience.
Interests, Like& Dislikes: The type
of audience I will attract are those
that are I school or higher
education and have time to visit
the cinema and enjoy watching
movies in their spare time. They
like films that are horrors and
adventure and are packed full of
vast paced editing and clips that
are exciting.
