Designing an effective email marketing strategy for event fundraising

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Know-How on Designing an Event Email Marketing Strategy Join us as we talk about maximizing the impact of this fundraising staple. We will cover topics including email timing, frequency, and design.

Negócios Tecnologia

Designing an Event Email Marketing Strategy December 16, 2009 Rebecca Nevin – Interaction Designer, Blackbaud Internet Solutions Read our blog: www.netwitsthinktank.com

[object Object],[object Object],[object Object],Agenda

Overview ,[object Object],[object Object],[object Object]

Participants are Becoming Multi-channel Fundraisers

Participants find social networking tools from emails

“ From” Address Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If readers don’t recognize you, they are likely to flag your message as spam

Subject Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subject Line: Descriptive and Inviting (Honest) ,[object Object],[object Object],[object Object],[object Object]

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Best Practices for Email Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design for Mobile Devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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More Email Editing Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Test, Track, Review and Adjust ,[object Object],[object Object]

Site Launch Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Acknowledgement Emails ,[object Object],[object Object]

Recruitment Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fundraising Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Event Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stewardship & Planning Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Answers? [email_address] @tweetrebecca www.netwitsthinktank.com

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