Israel is strong in developing new technologies, and needs to rely on field offices to bring these innovations to market. This slide deck was presented to a group of executives at the Israel Export Institute to discuss how to bridge the culture and communications gap between Israeli and US offices to ensure fruitful, cooperative work. Presented by an American-Israeli executive at an Israeli company, who has worked both in the USA and Israel.

1. View from the American Side Experiences and Challenges of an American Manager in an Israeli Company Rebecca Steinberg Herson Commtouch Software

11. “ The Wrapping” – cont. Dear Moshe, The report you prepared looks great. If it’s not too much trouble, it would be helpful if you could expand the section on manufacturing a bit. Let’s talk today about how to move forward. We’ll need the final version to send out to the customer by Friday. Thanks, Rebecca Need more on manufacturing by Friday.

12. “ The Wrapping” – cont. Dear Yossi, This customer really needs the install done by June 15. Please let me know how you are progressing with this! Thanks, Rebecca What she meant: Customer will throw us out if installation is not completed by June 15. Get your act together or we will lose this account .

15. THANK YOU!! [email_address]