A2 Media Horror

1. Target Audience Profile
My targetaudience isamix of both malesandfemales,anddue tothe fact theyare still insome
type of educationtheywill be agedfrom17-28. They are well educatedindividualswhostudy
subjectswhichallowsthemtoshowtheircreative sidesuchasEnglishorArt. For those whoare
working,theylike toworkinan environmentwhichquizzestheirintelligence whilealsohavinga
goodrelationshipwithfellow colleaguesandbuildonimagination.He orshe may be a counsellor,
teacher,or even apoliceman/woman.Regardlessof the jobtitle,theyworkforhighincome jobs
withhighjobsatisfaction,whichisveryimportanttothemastheylike tofeel asthoughtheyare
makinga differencetootherslives.
He or she isalwaysan intriguingpersontospeakto,andis knownforgivingunique viewpointsto
any giventopic.Theyare cleverandfunny,andlikedbymanypeople whichiswhytheyare always
attendingdifferentevents. Theylove tokeepthemselvesoccupied.Theyare openmindedpeople
on mosttopicsmakingit easyforthemto get alongwithothers,anddespite theirbusylivestheyare
still groundedpeople. Theyhave aspiritual side which theytrytointerpretintotheirdailylives,and
thisalongwiththeiremotional intelligence makesthemagreatpersontogo to for comfortor
advice.
Relationshipsare veryimportanttothemastheyare caring people,sotherefore theyhave avery
close circle of friendswhotheyknowtheycanrelyon,and isalwayskeepingincontactwithfamily
and theyviewfamilyrelationsashighlyvaluable.Althoughtheirjobskeepthembusy,theystill
manage to schedule intime tosee familyandfriends.Theyare eitherinarelationshipwithsomeone
whokeepsthemmentallystimulatedandalwaysentertainedorhasa bestfriendwhocan dothe
same.Theylive alone inamodernapartmentinthe city,whichtheyownrather thanrent as they
are strongand independent people.Theyhave theirliveswellplannedoutandaiminthe nextfew
yearsto have boughta house withtheirpartnerandto eventuallystartafamily,astheyview thisas
an importantstepintheirfuture.
Whenhe or she isnot occupiedwithwork,familyorfriends,theyhave anumberof hobbieswhich
theyenjoydoing.Theyhighlyvalue physical andmental fitnessastheybelieve itisthe keytobeing
well balanced.Due tothis,theyenjoyspendingtime attheirlocal gymlearningkarate asthisnot
onlyallowsthemtobuildphysical strengthbutalsoprovidesthemwiththe valuable skillof self-
defence.Inadditiontothisitallowsthemtorelease theirangerina controlledwayassome partsof
theirjobscan be quite stressful.Alongsidethisthey enjoyattendingarestorative yogaclassasit
allowsthemtoremaincalmand relax aftera longday.Relaxationisalsoofferedthroughherhobby
of reading.Mysteriesandthrillershave alwaysbeentheirfavourite genre of booksasitallowsthem
to try and solve puzzlesgivingthemmental stimulationandalsocomplimentstheircreative side.
Theirfavourite authorsinclude JamesPatterson (authorof theirfavourite book‘The Murder
House’),Vince Flynn,KarinSlaughterandCharlaine Harris.Theyhighly enjoymore sophisticated
dininganddinnerpartiesinthe centre of the cityand theyfindthemmore civilizedwithamore

2. mysteriousanddesirable atmosphere asopposedtothe hustle andbustle of barsandclubs.Thisis
because theyenjoystimulatingconversation,soanywhere wherethatisrestricteddoesnotappeal
to them.Fashionisalsoveryimportanttothemas theyfeel itisa way of expressingthemselvesand
reflectingtheirindividualism,soshoppingisabighobbyof theirs.
The target audience lovesfilms,asitissomethingtheycan’tdotoo oftensoit isseenas an
indulgence.Theyare interestedinarange of differentfilms,thoughbyfartheirfavourite genre
wouldbe horror as theyfindthe chase andthe mysteryall highlysatisfying.Paranormal movies
wouldhave tobe theirfavourite asshe findsthe ideaof the unknowncompletelyfascinatingwhich
comesfromtheiropenmindednature,andtheyalsoenjoythe adrenaline rushwhichcomesfrom
beingscared,andtheirfavourite wouldhave to be the film‘paranormal activity’asitappearsto be
veryrealistic. Despite thispsychological filmsappeal tothemona more intellectual level withthe
sort of enigmastheylove tounravel,herfavourite being‘SixthSense’and‘Gothika’.