How to Leverage Behavioral Science Insights for Direct Mail Success
After asking0.2022
1. Age range
Under 18
After asking “What is your age?” on my survey, I found out all of my market was
under 18 which could mean that I should aim in targeting a younger audience,
without discriminating any other age ranges.
Gender
female
male
After asking the question “What is your gender” on my survey, I found out that
there is a mixture of both females and males but there appears to be more
females which could mean I should try to aim towards a female audience by
introducing lighter colours such as pink.
However, there is a similar number of boys (8 girls 5 boys) which means I
shouldn’t make it too towards females as this would be discriminating against
male and would put them off buying it; limiting the readers.
2. How often do you
read magazines?
Extremely
Often
Very often
Moderatly often
Slightly often
After asking the question, “How often do you read magazines?” I found out that
most people only buy magazines slightly often, followed by moderately often.
This could enable me to find out how well my magazine would sell. Also, this
could mean that I should release a monthly subscription rather than weekly as
not many people would be willing to buy a magazine each week.
How much would you be
willing to pay for a music
magazine?
0.00-0.99
£1-£3
£5+
After asking, How much would you pay for a music magazine?’’ the majority of
people said between £1 and £3. This can give me an idea on where abouts I
should price my magazine so that it isn’t too cheap or expensive for the readers. I
also made a mistake when listing pricing options by jumping from £3 to £5+
which means that any price between that cannot be chosen and so might limit
the reliability of my results.
3. What genre of music are
you most interested in?
Rock/ Indie Rock
RnB and pop
Classical
Country
Other
After asking “What genre of music are you most interested in?” I found out that
the most popular option was Rock/ Indie rock which is my selected genre and
could mean a high sales rate since it’s the one the public were most interested in.
The least chosen were classical and country which means it wouldn’t be a good
idea to chose these as my genre as this would mean less sales.
Would you buy a music
magazine?
yes
No
Maybe
Don’t know
I asked the question, would you buy a music magazine, and found out that the
majority of the answers said yes; this is a clue as to if my magazine would
become successful and if people are willing to buy it then this will increase sales.
Maybe was also a popular option, with 6 people saying so and this will also tell
me whether or not my magazine would sell well.
However, 1 person said don’t know and 0 people said no, showing that this is a
popular genre of magazine and can tell me how many would sell.
4. What name do you think is
more appropriate to a
music magazine?
Enigma
Temporary
Reality
Conscience
B&W Indie
After asking the question, What name do you think is more appropriate to a
music magazine, my most popular result was Enigma which as a personal
favourite of mine. Having these results can help get a public opinion on what
name would suit better and I can apply this to my magazine to increase the sales
and over all presentation. The next popular option is Conscience, which is
followed by Reality, B&W indie and finally, Temporary which had no results.
What articles would interest you the
most?
Interviews
News about an
albumc/concert/song
release
A detailed review about a
selected album
Top 10 songs of this month
Gossip
After asking, what articles would interest you the most, I found out that the most
popular article was Gossip, followed by a tied new artist and bands. And top 10
songs of this month. Having this data could mean that for my double page spread
one of the top 3 would be the best option to do which will interest the readers.
5. The least popular was a detailed review about an album, which could mean that
this could be tedious to the readers and therefore they will stop being interested
in my magazine because of a boring article.