https://www.realstorygroup.com/DAM2016 In 2016, the DAM landscape continues to change and market choices are growing. Are you in the market for a media or digital asset management system? Want to take better control of your marketing or media assets? Thinking about divorcing your current vendor? This webinar is for you. In this webinar, you’ll learn about factors that are changing the DAM landscape and what you should consider if you’re selecting a DAM system in 2016. You'll learn about the most important criteria when creating a shortlist, what should be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.

1. DAM: mid-year market update
Key Marketplace Trends
Webinar, July 20, 2016
Theresa Regli
@theresaregli
tregli@realstorygroup.com
www.realstorygroup.com

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Inside the Content Hubs
Social
Engagement
Connect and engage
in social media
CDN
Speed Digital
Delivery
OVP
Deliver Streaming
Video
Optimization
Analyze, test,
and optimize
Mobile Middleware
Custom mobile
experiences
E-commerce
Conduct
Transactions
Community
Discussions
and profiles
Consumer Analytics
Collect and report
on behavior
Portals
Transact business
Page Layout
Develop Print materials
and packaging
Contact Center
Address customer
inquiries
BI Analytics PIM MDM ERP CRM
Marketing
Automation
Manage email and
social campaigns
WCM
Manage web content
and customer
experience
DAM / MAM
Manage images
and video
CONTENT & ENGAGEMENT MANAGEMENT
ENTERPRISE DATA FOUNDATION
Social Email Website Mobile Print TV
MAJOR CHANNELS
Enterprise Data
MARKETING & SALES SERVICES

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Hubbub about Content Hubs
Brand
Marketer’s
Cocktail
Web CMS
Mobile
DAM & MAM
MRM
CRM
Call Centers
& Kiosks
Analytics &
Optimization
Profiling &
Personaliz’n
Social
Intelligence
Social
Engagement
Marketing
Automation
3

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Technology vendors = orchestrators?
Source: Adobe
4
Source: OracleSource:
OpenText

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Content and Assets as FLOW
Source: ADAM Software
5

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Supplier
Agency
eCommerce
ERP
PrintPLM
wCMS
SKU
Campaign
Product
Job
Spec
Manual
Pack Design
Channels
Assets
Marketing Copy
Relationships
Entity Orchestration

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• 58% of the respondents are following a primarily on-premise model
while only 27% use a primarily SaaS model
• However, more organizations expect to move to the cloud in the
future, resulting in a greater share (~32%) for SaaS over on-premise
(24%) model.
Shift to the cloud

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Large Enterprise Suite
Vendors
Pure-play DAM:
Primarily On-Premise
Open Source DAM
Projects
Pure-play DAM:
Primarily Cloud Based
2016: DMAM Landscape

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Cloud spectrum: late 2015
Historically
On Premise
Historically
in the cloud
Extensis
Adobe EM
WAVE
North Plains (T)
ADAM
Open Text
Nuxeo
WidenFedora
Chuckwalla
PicturePark
NetXposure
Canto
MerlinOne
BynderFotoWare
WebDAM
MediaBeacon
HP
ResourceSpace
celum
Zonza
Avid
Evolphin
Equilibrium Razuna
Asset Bank
Brandworkz
Stylelabs
EnterMedia
Vizrt
Dalet Censhare
EMC
North Plains (O)
North Plains (X)
Woodwing

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Cloud clout: mid 2016
Less Cloud Clout* More
Extensis
Adobe EM
WAVE
ADAM
Open Text
Nuxeo
Widen
PicturePark
NetXposure
Canto
MerlinOne
Bynder
FotoWare
WebDAM
MediaBeacon
ResourceSpace
celum
Zonza
Avid
Evolphin
Equilibrium
Razuna
Asset Bank
BrandworkzStylelabs
EnterMedia
Censhare
EMC
Northplains
Woodwing
*Cloud Clout is a measure of the experience vendors have with cloud
deployments and environments, and how well the architecture takes
advantage of cloud features. Vendors to the left tend to offer more traditional
managed hosting, vs. vendors on the right who are SaaS-oriented and
hosting via large cloud service providers (AWS & Azure)

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IaaS, PaaS, SaaS
Image: trapptechnology.com

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North America vs. Europe

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Copyright © 2016
REAL STORY GROUP
realstorygroup.com
Digital & Media
Asset
Management
REALITY CHECK
Q3 2016
VENDORSIZE
VENDOR CHANGE
PRODUCTCHANGE
SLOW RAPID
SLOWRAPID
TURBULENCE
STEADY
LETHARGY
celum
MediaBeacon
North Plains
WAVE
DuraSpace
Widen
Adobe
Nuxeo
FOCUS ON DAM
Woodwing
Extensis
Canto
ADAM
MerlinOne
Brandworkz
EnterMedia
Picturepark Equilibrium
Razuna
Avid
OpenText
NetXPosure
Evolphin
Bynder
Fotoware
Resource
Space
AssetBank
ZONZA
WebDAM
censhare Stylelabs
EMC
Intelligence
Bank
Oracle

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The Right Way to Select
14

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Partner Fit
Technology Fit
Scenario Fit
Value Fit
It’s all about fit

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• If you’re a subscriber and would like more information, please contact
Tracie Charland at tcharland@realstorygroup.com
• If you’re not yet a customer, contact our business development team at
engage@realstorygroup.com
• Latest research:
– In-depth market analysis of DAM, Mobile, Social & Collaboration
technology markets in 2016
– New product evaluations
– Digital Workplace and Marketing Technology Predictions for 2016
• Download a free research excerpt:
https://www.realstorygroup.com/Excerpt/
• Follow us on Twitter: @realstorygroup @theresaregli
Thank you!