SlideShare uma empresa Scribd logo

Online Film Distribution

•Transferir como PPT, PDF•
•
Chi-chi Ekweozor
Chi-chi Ekweozor

My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival

Diversão e humorTecnologia
1 de 53
Online Film Distribution Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv A Little Bit About Me
[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv A Brief History
Real Fresh TV www.realfresh.tv ,[object Object],[object Object],[object Object]
www.realfresh.tv
www.realfresh.tv http://www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv Once upon a time…
www.realfresh.tv There was only one way to market…
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv Along came broadband Internet...
www.realfresh.tv
www.realfresh.tv And an incredible shift started to take place…
www.realfresh.tv Institutional Control Consumer Control
www.realfresh.tv The truth is…
www.realfresh.tv
www.realfresh.tv The future will only magnify this trend.
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv The Lesson For Film Makers?
www.realfresh.tv Embrace the Internet
www.realfresh.tv How many people visited a social network in January?
www.realfresh.tv 19.2 million (58% of active UK Internet population).
www.realfresh.tv Average visitor spent 2 hours 26 minutes
www.realfresh.tv Your most influential fans are online.
www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
Who? Web movie by young US couple who only communicated via cameras www.realfresh.tv Four Eyed Monsters http://www.foureyedmonsters.com
What? Innovative ‘crowd sourced’ UK film project. www.realfresh.tv A Swarm of Angels http:// www.aswarmofangels.com /
What? Film discovery and promotion website www.realfresh.tv Sprout.com http:// www.sprout.com / /
www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv Use Social Media
www.realfresh.tv
Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Use Social Media
Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Use Social Media
www.realfresh.tv
www.realfresh.tv Engagement You Can Measure
www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
www.realfresh.tv Credits and References Man and Laptop - http:// www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http:// canucks.nhl.com /team/app/?service= page&page = NHLPage&id =20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http:// www.popgadget.net/images/charlottetangye_footprint.jpg
www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http:// www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v= pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937

Recomendados

Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?Chi-chi Ekweozor
 
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...Miminten
 
"Future-proof" digital marketing strategies
"Future-proof" digital marketing strategies"Future-proof" digital marketing strategies
"Future-proof" digital marketing strategiesLia Ejercito
 
How to behave well in a multi-device world
How to behave well in a multi-device worldHow to behave well in a multi-device world
How to behave well in a multi-device worldprecious design studio
 
Oetc 11 empire Draft
Oetc 11 empire DraftOetc 11 empire Draft
Oetc 11 empire Draftjschinker
 
Growing Innovators: How Our Schools Will Make the Great Minds of Tomorrow
Growing Innovators: How Our Schools Will Make the Great Minds of TomorrowGrowing Innovators: How Our Schools Will Make the Great Minds of Tomorrow
Growing Innovators: How Our Schools Will Make the Great Minds of TomorrowRandy Rodgers
 
Civic hacking in equilibrio
Civic hacking in equilibrioCivic hacking in equilibrio
Civic hacking in equilibrioFranco Morelli
 
Current Internet Bubble
Current Internet BubbleCurrent Internet Bubble
Current Internet BubbleJohn_frankel
 

Recomendados

Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?Chi-chi Ekweozor
 
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...
Let’s Talk About Tech, Baby! How to Talk About Technology Horizontally and V...Miminten
 
"Future-proof" digital marketing strategies
"Future-proof" digital marketing strategies"Future-proof" digital marketing strategies
"Future-proof" digital marketing strategiesLia Ejercito
 
How to behave well in a multi-device world
How to behave well in a multi-device worldHow to behave well in a multi-device world
How to behave well in a multi-device worldprecious design studio
 
Oetc 11 empire Draft
Oetc 11 empire DraftOetc 11 empire Draft
Oetc 11 empire Draftjschinker
 
Growing Innovators: How Our Schools Will Make the Great Minds of Tomorrow
Growing Innovators: How Our Schools Will Make the Great Minds of TomorrowGrowing Innovators: How Our Schools Will Make the Great Minds of Tomorrow
Growing Innovators: How Our Schools Will Make the Great Minds of TomorrowRandy Rodgers
 
Civic hacking in equilibrio
Civic hacking in equilibrioCivic hacking in equilibrio
Civic hacking in equilibrioFranco Morelli
 
Current Internet Bubble
Current Internet BubbleCurrent Internet Bubble
Current Internet BubbleJohn_frankel
 
Understanding Social Media Day Two - Video
Understanding Social Media Day Two - VideoUnderstanding Social Media Day Two - Video
Understanding Social Media Day Two - Videomdda
 
Cause Marketing Video in the Digital Age
Cause Marketing Video in the Digital AgeCause Marketing Video in the Digital Age
Cause Marketing Video in the Digital AgeSee3 Communications
 
Continuous Testing
Continuous TestingContinuous Testing
Continuous TestingEric Hogue
 
Social Sherlocking
Social SherlockingSocial Sherlocking
Social SherlockingJulia Karmo
 
Learning from the other 78%
Learning from the other 78%Learning from the other 78%
Learning from the other 78%John Eckman
 
WebJunction Gadgets webinar
WebJunction Gadgets webinarWebJunction Gadgets webinar
WebJunction Gadgets webinarJason Griffey
 
Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!Matt Lingard
 
MED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral VideosMED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral Videos_
 
Ignite presentation
Ignite presentationIgnite presentation
Ignite presentationzforest16
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content OutJohn Eckman
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content OutJohn Eckman
 
Digital Fuel October 2009
Digital Fuel October 2009Digital Fuel October 2009
Digital Fuel October 2009Leo Burnett
 
Creative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideasCreative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideasManisha Shrivastava
 
Tech integration pk 1
Tech integration pk 1Tech integration pk 1
Tech integration pk 1University Liggett School
 
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
 
May 28 2010
May 28 2010May 28 2010
May 28 2010Jody Watson
 
Tales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of FootprintsTales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of FootprintsDarren Kuropatwa
 
Paul allen digital foot print
Paul allen digital foot printPaul allen digital foot print
Paul allen digital foot printTakao Tetsuro
 
COSLINE eBook Workshop
COSLINE eBook WorkshopCOSLINE eBook Workshop
COSLINE eBook WorkshopJason Griffey
 
3 u2inyw1ds
3 u2inyw1ds3 u2inyw1ds
3 u2inyw1dsReal Time Lead Gen
 
The Web Is Your Oyster
The Web Is Your OysterThe Web Is Your Oyster
The Web Is Your OysterChi-chi Ekweozor
 
The New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe CreativityThe New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe CreativityChi-chi Ekweozor
 

Mais conteúdo relacionado

Mais procurados

Understanding Social Media Day Two - Video
Understanding Social Media Day Two - VideoUnderstanding Social Media Day Two - Video
Understanding Social Media Day Two - Videomdda
 
Cause Marketing Video in the Digital Age
Cause Marketing Video in the Digital AgeCause Marketing Video in the Digital Age
Cause Marketing Video in the Digital AgeSee3 Communications
 
Continuous Testing
Continuous TestingContinuous Testing
Continuous TestingEric Hogue
 
Social Sherlocking
Social SherlockingSocial Sherlocking
Social SherlockingJulia Karmo
 
Learning from the other 78%
Learning from the other 78%Learning from the other 78%
Learning from the other 78%John Eckman
 
WebJunction Gadgets webinar
WebJunction Gadgets webinarWebJunction Gadgets webinar
WebJunction Gadgets webinarJason Griffey
 
Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!Matt Lingard
 
MED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral VideosMED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral Videos_
 
Ignite presentation
Ignite presentationIgnite presentation
Ignite presentationzforest16
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content OutJohn Eckman
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content OutJohn Eckman
 
Digital Fuel October 2009
Digital Fuel October 2009Digital Fuel October 2009
Digital Fuel October 2009Leo Burnett
 
Creative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideasCreative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideasManisha Shrivastava
 
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
 
Tales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of FootprintsTales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of FootprintsDarren Kuropatwa
 
Paul allen digital foot print
Paul allen digital foot printPaul allen digital foot print
Paul allen digital foot printTakao Tetsuro
 
COSLINE eBook Workshop
COSLINE eBook WorkshopCOSLINE eBook Workshop
COSLINE eBook WorkshopJason Griffey
 

Mais procurados (20)

Understanding Social Media Day Two - Video
Understanding Social Media Day Two - VideoUnderstanding Social Media Day Two - Video
Understanding Social Media Day Two - Video
 
Cause Marketing Video in the Digital Age
Cause Marketing Video in the Digital AgeCause Marketing Video in the Digital Age
Cause Marketing Video in the Digital Age
 
Continuous Testing
Continuous TestingContinuous Testing
Continuous Testing
 
Social Sherlocking
Social SherlockingSocial Sherlocking
Social Sherlocking
 
Learning from the other 78%
Learning from the other 78%Learning from the other 78%
Learning from the other 78%
 
WebJunction Gadgets webinar
WebJunction Gadgets webinarWebJunction Gadgets webinar
WebJunction Gadgets webinar
 
Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!Blog it, Tag it, Poke it!
Blog it, Tag it, Poke it!
 
MED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral VideosMED316 - Mobile Phone As Camera And Screen - Viral Videos
MED316 - Mobile Phone As Camera And Screen - Viral Videos
 
Ignite presentation
Ignite presentationIgnite presentation
Ignite presentation
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content Out
 
Design From the Content Out
Design From the Content OutDesign From the Content Out
Design From the Content Out
 
Digital Fuel October 2009
Digital Fuel October 2009Digital Fuel October 2009
Digital Fuel October 2009
 
Creative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideasCreative Thinking:How to get out of the box and generate ideas
Creative Thinking:How to get out of the box and generate ideas
 
Tech integration pk 1
Tech integration pk 1Tech integration pk 1
Tech integration pk 1
 
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011
 
May 28 2010
May 28 2010May 28 2010
May 28 2010
 
Tales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of FootprintsTales of Learning and the Gifts of Footprints
Tales of Learning and the Gifts of Footprints
 
Paul allen digital foot print
Paul allen digital foot printPaul allen digital foot print
Paul allen digital foot print
 
COSLINE eBook Workshop
COSLINE eBook WorkshopCOSLINE eBook Workshop
COSLINE eBook Workshop
 
3 u2inyw1ds
3 u2inyw1ds3 u2inyw1ds
3 u2inyw1ds
 

Semelhante a Online Film Distribution

The New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe CreativityThe New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe CreativityChi-chi Ekweozor
 
The Importance Of Online Marketing
The Importance Of Online MarketingThe Importance Of Online Marketing
The Importance Of Online MarketingChi-chi Ekweozor
 
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...Communicate Magazine
 
WordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityWordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityChi-chi Ekweozor
 
WordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityWordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityUK WordPress community
 
Phenotype creds - EVERYTHING!!!
Phenotype creds - EVERYTHING!!!Phenotype creds - EVERYTHING!!!
Phenotype creds - EVERYTHING!!!Sam Collett
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014Nicola Naisbett
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014Nicola Naisbett
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRob Gallo
 
Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013Sebastian Lentz
 
PR in a Digital World
PR in a Digital WorldPR in a Digital World
PR in a Digital WorldJon Monk
 
Youtube marketing examples
Youtube marketing examplesYoutube marketing examples
Youtube marketing examplesselinasimpson366
 
Storytelling & Social Media: Video Creation
Storytelling & Social Media: Video Creation Storytelling & Social Media: Video Creation
Storytelling & Social Media: Video Creation TechSoup
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 
Fear And Loathing in Social Media
Fear And Loathing in Social MediaFear And Loathing in Social Media
Fear And Loathing in Social MediaKate Trgovac
 
A Beginner's Guide to Social Media
A Beginner's Guide to Social MediaA Beginner's Guide to Social Media
A Beginner's Guide to Social MediaChi-chi Ekweozor
 

Semelhante a Online Film Distribution (20)

The Web Is Your Oyster
The Web Is Your OysterThe Web Is Your Oyster
The Web Is Your Oyster
 
The New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe CreativityThe New Digital Marketing Mix: Breathe Creativity
The New Digital Marketing Mix: Breathe Creativity
 
The Importance Of Online Marketing
The Importance Of Online MarketingThe Importance Of Online Marketing
The Importance Of Online Marketing
 
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...
 
WordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityWordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And Community
 
WordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And CommunityWordCampUK 2009 - Building Audience And Community
WordCampUK 2009 - Building Audience And Community
 
Phenotype creds - EVERYTHING!!!
Phenotype creds - EVERYTHING!!!Phenotype creds - EVERYTHING!!!
Phenotype creds - EVERYTHING!!!
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Cee creative forum
Cee creative forumCee creative forum
Cee creative forum
 
Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013
 
PR in a Digital World
PR in a Digital WorldPR in a Digital World
PR in a Digital World
 
Youtube marketing examples
Youtube marketing examplesYoutube marketing examples
Youtube marketing examples
 
Storytelling & Social Media: Video Creation
Storytelling & Social Media: Video Creation Storytelling & Social Media: Video Creation
Storytelling & Social Media: Video Creation
 
Nacs08web
Nacs08webNacs08web
Nacs08web
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twist
 
Fear And Loathing in Social Media
Fear And Loathing in Social MediaFear And Loathing in Social Media
Fear And Loathing in Social Media
 
A Beginner's Guide to Social Media
A Beginner's Guide to Social MediaA Beginner's Guide to Social Media
A Beginner's Guide to Social Media
 
Real Estate Listings: Uploading You Tube Videos
Real Estate Listings: Uploading You Tube VideosReal Estate Listings: Uploading You Tube Videos
Real Estate Listings: Uploading You Tube Videos
 

Último

👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Serviceanamikaraghav4
 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Bookingnoor ahmed
 
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls GoaCall Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goasexy call girls service in goa
 
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl GoaRussian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goasexy call girls service in goa
 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser... Shivani Pandey
 
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...ranjana rawat
 
Call Girl Nashik Amaira 7001305949 Independent Escort Service Nashik
Call Girl Nashik Amaira 7001305949 Independent Escort Service NashikCall Girl Nashik Amaira 7001305949 Independent Escort Service Nashik
Call Girl Nashik Amaira 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...aamir
 
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser... Shivani Pandey
 
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...noor ahmed
 
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service NashikCall Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Apsara Of India
 
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...ritikasharma
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingNitya salvi
 
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...anamikaraghav4
 
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...anamikaraghav4
 

Último (20)

👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Shyam Bazar 💫💫7001035870 Model escorts Service
 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
 
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls GoaCall Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
Call Girls In Goa 9316020077 Goa Call Girl By Indian Call Girls Goa
 
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl GoaRussian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
Russian Escorts Agency In Goa 💚 9316020077 💚 Russian Call Girl Goa
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Velappanchavadi WhatsApp Booking 7427069034 call girl ser...
 
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
(DIVYA) Dhanori Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Esc...
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
 
Call Girl Nashik Amaira 7001305949 Independent Escort Service Nashik
Call Girl Nashik Amaira 7001305949 Independent Escort Service NashikCall Girl Nashik Amaira 7001305949 Independent Escort Service Nashik
Call Girl Nashik Amaira 7001305949 Independent Escort Service Nashik
 
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
Dakshineswar Call Girls ✔ 8005736733 ✔ Hot Model With Sexy Bhabi Ready For Se...
 
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
Model Call Girls In Pazhavanthangal WhatsApp Booking 7427069034 call girl ser...
 
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goaGoa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
Goa Call Girls 9316020077 Call Girls In Goa By Russian Call Girl in goa
 
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
Independent Joka Escorts ✔ 8250192130 ✔ Full Night With Room Online Booking 2...
 
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service NashikCall Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
 
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171
 
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
 
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
Russian Call Girl South End Park - Call 8250192130 Rs-3500 with A/C Room Cash...
 
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...
Call Girls Service Bantala - Call 8250192130 Rs-3500 with A/C Room Cash on De...
 

Online Film Distribution

  • 1. Online Film Distribution Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
  • 2.
  • 4.
  • 5.
  • 8.
  • 10. www.realfresh.tv There was only one way to market…
  • 13. www.realfresh.tv Along came broadband Internet...
  • 15. www.realfresh.tv And an incredible shift started to take place…
  • 16. www.realfresh.tv Institutional Control Consumer Control
  • 19. www.realfresh.tv The future will only magnify this trend.
  • 22. www.realfresh.tv The Lesson For Film Makers?
  • 24. www.realfresh.tv How many people visited a social network in January?
  • 25. www.realfresh.tv 19.2 million (58% of active UK Internet population).
  • 26. www.realfresh.tv Average visitor spent 2 hours 26 minutes
  • 27. www.realfresh.tv Your most influential fans are online.
  • 29.
  • 30. Who? Web movie by young US couple who only communicated via cameras www.realfresh.tv Four Eyed Monsters http://www.foureyedmonsters.com
  • 31. What? Innovative ‘crowd sourced’ UK film project. www.realfresh.tv A Swarm of Angels http:// www.aswarmofangels.com /
  • 32. What? Film discovery and promotion website www.realfresh.tv Sprout.com http:// www.sprout.com / /
  • 33. www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
  • 34. Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
  • 35. Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
  • 36. Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
  • 37. Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
  • 38. www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
  • 39. Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
  • 40. Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
  • 41. Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
  • 42.
  • 43.
  • 45. Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Use Social Media
  • 46. Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Use Social Media
  • 50. www.realfresh.tv Credits and References Man and Laptop - http:// www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http:// canucks.nhl.com /team/app/?service= page&page = NHLPage&id =20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
  • 51. www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http:// www.popgadget.net/images/charlottetangye_footprint.jpg
  • 52. www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http:// www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
  • 53. www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v= pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937