2. Just before we get started… Type your questions or replies into this field during the presentation

3. What we’ll cover

4. Almost 200 million registered users

5. Think of twitter as a type of email No intrusive ‘push’ - casual valued ‘opt-in’

6. Twitter as ‘word of mouth’ Twitter as ‘listening device’

7. ‘ word of mouth’ ‘ listening device’

8. 1.6 Billion search queries per day Twitter is a search tool

9. Twitter is an application - less of a website

10. Twitter is mobile / location aware

11. The power of the tweet 610 + 547 7,649 + 610 + 547 536 + 2,951 + 59 + 631 300 + 4,458 + 1,397 20,295

12. Getting started 1. Sign Up – twitter.com/signup Keep this consistent with other accounts

13. Choosing a Username

14. Getting started 2. Fill out your info – settings/profile

15. Design your background

16. Customise your Twitter page

17. Twitter will suggest people/businesses to follow

18. See who other people are following

19. Create Lists

20. If you create a client list, make it private!

21. Add to your list via search tool…

22. or from your ‘Following’ page…

23. Getting started 4. Post your first message!

24. Twitter Commands

25. Twitter Commands

28. Check your ‘mentions’!

29. Set your notifications

30. Receive email alert to see who is following you

32. http://unconditional.co.nz/blog/nz-property-report-june-2011/ 61 characters - 79 spare http://bit.ly/j4j1Ti 20 characters - 120 spare Use a URL Shortener

33. Some URL Shorteners

34. What are the golden rules

36. Everywhere on the web there is spam Don’t add to it!!!

37. Don’t sell on Twitter (or any social media platform)

38. Add value - share insight - don’t sound desperate

39. Don’t be irrelevant

40. Apps – manage multiple accounts, schedule tweets Try TweetDeck or HootSuite

41. But if you don’t have a smart phone you can still tweet from your phone! Text START to 8987 (vodafone & telecom)

42. Twilert.com – email alerts of tweets

43. Use search tool Retweet info that might be useful to your followers

44. Stay Informed @realestateconz – updates on NZ property market

45. Stay Informed @realagentpro – online marketing tips and tools

46. Learn Marketing with Social Media in 7 Days by Linda Coles $33.99 http://www.bluebanana.co.nz/social_media_book.html Master Facebook, LinkedIn & Twitter for business

47. Any questions?