16. Impress your vendors
…increase their chances of
finding their buyer!
…show them how many
potential buyers are looking
at their home!
The address Kiwis call home
17. The balancing act - selling and prospecting
The address Kiwis call home
18. The good news is...
Selling via a real
estate agent is now
the preferred
method of sale
Neilson 2010 Real Estate Market Survey. Question: How do you intend
to sell your property? Online intercept survey carried out on NZ real
estate websites (A/M/J 2010) n=621, margin of error2.86%
The address Kiwis call home
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The address Kiwis call home
20. 2 stages to
success in online
profile marketing
Basics
Skilled
The address Kiwis call home
21. Basic - Online Profile
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
The address Kiwis call home
22. Agent profile on Realestate.co.nz
The address Kiwis call home
26. Promote Yourself
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
The address Kiwis call home
27. Skilled
Social media
The address Kiwis call home
28. • Demonstrate your expertise and local knowledge
• Establish or be part of a conversation
• Become the go-to specialist
• Nurture your profile – value will grow
• Track your profile – Google alerts, analytics
The address Kiwis call home
32. Basic - Online Profile - Inform
Realestate.co.nz / own webpage
Linkedin / Google Profile
Skilled - Social Media - Engage
Blog site
Outbound marketing - Twitter / Facebook
The address Kiwis call home
