1. Reagan Cole, Vy Nguyen, Euni Choi, Ellen Cha

4. Parent Company

5. Brand Identity – Bloomingdale’s

6. Competition - Barney’s

7. Brand Identity - Barney’s

8. Concept Board: Classic Short-term Fall 2011

9. Concept Board: Long-Term

10. Concept Board: Trendy Short-term Fall 2011

11. Concept Board: Long-Term

12. Color Board Blue aqua White Off W hite Silver Classic Trendy Gold Red Peach Olive Purple Neutral Grey Brown

13. Basic Pump Lace-Up Booties Wedge Booties Trend Board: Short-Term

14. Logo For Aqua

15. Business Card Brand Identity Letterhead   

16. Facebook Brand Identity

17. Catalog Brand Identity

19. Color Strategy and Packaging

20. Line Sheet

21. Cost Sheet

26. Business Strategy Customer Equity “ We commit to provide our customers high quality footwear with the hottest trend of the seasons at a fair price point” The consistency in the brand's look, feel and monotone promotional items is maintained through different types of marketing venue: catalogs, website, print ads…

28. “ We constantly strive to create excellent, innovative high fashion footwear for the young sophisticated woman” www.bloomingdales.com l Aqua Shoes Customer Service: 204-485-28474 Advertising

29. Bios A Montana native, Reagan Cole moved to Seattle to start a fashion career at the Art Institute of Seattle. She has moved her way around a few different retailers such as Victoria’s Secret, White House Black Market, Cold Stone Creamery, Borders Bookstore, and a locally owned boutique called The Powder Room, and is currently working with a product development team to create a new line of shoes for Bloomingdale’s Aqua. Her role in the creation of Aqua Shoes has been that of the researcher and the business aspect of the line. She has co-written the marketing strategy paper and helped research the materials needed for the development of shoes. She is actively involved with the Aqua Shoes team by making suggestions to help improve the designs of the shoes as well as establishing the packaging designs to enhance the brand image. Aqua Shoes will launch in the fall of 2011, keep an eye out for special sneak peaks at the Bloomingdale’s website. Yunhee Choi who is from Seoul, South Korea has strong base of marketing advertising based on her Advertising Associate Degree(2003) and Photographic Associate Degree(2003). After achieving Bellevue Community College ESL program(2005) and Bellevue Community College Business Associate Degree(2007), she has been enjoyed her Art Institute of Seattle Bachelor Degree of Fashion Marketing and Management. While she is working on the project, “Aqua Shoes Exclusive by Bloomingdales,” she could express her skills with her group specially product development team. She is very active on every meeting from beginning. Involving creating concept and logo, research for competitors and parent company, search for the current and long-term trend, marketing method, build the design of shoes, and communicate with group members, she accomplished so much.