1. Publishing Your Content On
Tablets and Mobile
Worth Your Time?

2. 50% of US Adults Own Either a Tablet or a
Smartphone
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist

3. 50% of US Adults Own Either a Tablet or a
Smartphone
112.5 million
US adults are expected to own a
tablet in 2016. That’s over
one-third of US
adults.
Source: Forrester Research

4. Reading is a TOP Activity on
Mobile/Tablet
Source: OPA Online Publisher Association, June 2012

5. Reading is a TOP Activity on
Mobile/Tablet
“People love to read on
their tablet, preferring it
to their mobile phone,
computer and even the
newspaper.”
Source: OPA Online Publisher Association, June 2012

6. People Read More and Longer on Tablets
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist

7. People Read More and Longer on Tablets
“The Telegraph (UK) reported that its
iPad app users had 20 minutes dwell
time and 41 pages per use - roughly 8
times deeper access than on the web.”
Source: Tab Times, January 2012

8. People Read More and Longer on Tablets
Source: Pew Research Center in collaboration with The Economist
Group, 2012

9. Switch from “Print” to “Digital” is Fast and
Swift
Source: Pew Research Center’s Project for Excellence in Journalism / The
Economist

10. From the News Publishers :
Switch to “Digital” is Fast and Swift
“60% of The Economist
readers expect to be
reading its magazine in
digital format in 2013.”
Source: Business2Community, Oct 2012

11. Still Waiting?
TABLET SMARTPHON
ownership
skyrocketed E ownership increased
177% 28% in 2012
in 2012
Deloitte “State of the Media Democracy” - March 2013

12. Still Waiting?
SMART DEVICES
will grow
174% from
2012 to 2017
IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28,
2013

13. Content Publishing and Social
Marketing
It’s easy, fast and affordable.
http://readz.com @readz
#webmagazines #magazineapps #DigitalPublishing
#HTML5 #mobileweb

14. THANK YOU !!
bart@readz.com
#BartDP