Social media allows for interaction and discussion between people on common topics of interest, like reviews of local businesses. It functions like personal recommendations from trusted sources on a large scale. For automotive repair shops, social media is an important tool to educate customers and maintain visibility. It has many components that need attention to build credibility and engagement over time.

1. What is social media?
Ready Power Market

2. Social Media
 The interaction between people discussing
common topics of interest.
 This means reviewing and referring service
providers such as automotive shops. It's like when
you ask Steve who he thinks is a body shop after you
have been in a wreck. He gives a personal reference.
 Social media is much the same because it’s a
personal reference from someone you trust on a
much larger scale.
 Some topics that may be discussed in social media
range from politics to recipes to even repair shops.

3. Social Media
 Social media has many moving parts just like an
engine.
 Each part needs special care in order to maintain
credibility and effectiveness. Think about it if you
don’t change your oil your engine fills with sludge
and you buy a new one.
 If you don’t communicate with your customers
and provide them valuable information they will
find a new repair shop.
 This is the age of information, you have to educate
your customers. You have the highest mark up in
preventative maintenance , but no one is buying
because they are pinching pennies.

4. Social Media
 It’s your responsibility as a repair shop to
help take of your customers car this means
educating them.
 Socialmedia is a great tool to keep your
customers educated while getting marketing
impressions.
 So what is a marketing impression?
 This means your customers have had some sort
of interaction with you no matter how small the
scale.

5. The different social tools
Facebook
Fan Increase
Business Visibility
Growth Numbers How

6. Twitter
Tweet
Drive
Message
Traffic
Newsfeed Coupons Target

7. Google Places
Reviews
Search Micro
Results Website
Reach Photos &
Highlight
Customers Videos

8. Keyword Analysis
 A keyword analysis preformed once a month
gives businesses a serious edge in finding and
exploiting the keywords that will make them
money.
 Combining this with Google analytics and
developing the accurate wordings and character
length can make the difference between first page
placement and last page placement.
 Google Analytics lets you measure your
advertising ROI as well as track your Flash,
video, and social networking sites and
applications.

9. Be your own publisher
 Once upon a time, anyone could be a media
publisher, that is anyone who had millions of
dollars and a huge staff. Beyond that you also
needed a large distribution network across
the country to gain popularity and the
recognition of advertisers. Radio and
television was even more of a challenge to get
into until the creation of social media.

10. Don’t depend on traditional media
 Our information was controlled by the media
and it came down the way the media saw fit.
We didn't talk amongst ourselves; we were
talked to by the media, about the topics they
felt were important. If the readers liked the
content that was being fed to them the media
outlet stayed in business else we ignored the
media outlet and they lost advertisers and had
to close.

11. Strategic Thinking
 You will succeed with us because unlike other
marketing firms we don't waste your money and
chewing through time and profits like there’s no
tomorrow. We would rather get straight to the
root of success and run with it.
 We have positioned ourselves as strategic
thinkers
 We only believe in real measurable results
 We believe backbone is the best quality a person
can have
 It's okay to be different and step outside your
comfort zone.

12. You Are in Control
 The result was that information came down.
If we liked what we were reading, we kept
tuning in and the company made money. If
we didn't like it, we stopped buying the
magazine or we switched channels. When that
happened, advertisers turned away, and all of
the millions of dollars required to create the
publication disappeared.

13. We Are Talking To EachOther
 Today, it's all so very different. It can cost literally
nothing to create content and make it available for
other people to enjoy. That low cost means that it
doesn't matter if it's not read by millions. You can
focus on a small market—even one interested in
stamp collecting in Mozambique—and still find
enough people to form a community and maybe even
make a profit through advertising and product sales.
 It's called the "long tail," and the Internet has made
fantastic use of it.
 But the low cost of publishing online has had another
effect: We aren't being talked to by professional
writers and publishers any more; we're talking to
each other.

14. Conversation Flow
 Average folk like you and me—the kind of
people who didn't study journalism at
university, who never spent years as a cub
reporter covering local court cases, and who
were never even very good at Scrabble, let
alone putting together articles—are writing
about the topics they love and sharing their
views.
 And they're hearing back too. The
conversation is flowing in both directions.

15. Professionalism
 Anyone now can launch a Web site, write
articles, or even create videos and put them
live. And anyone can comment on that
content, affecting both its nature and the
direction of the publication.
 That's social media, and it's a publishing
revolution.
 Ready, Power, Market only focuses on the
auto industry which is what makes it so
powerful.

16. Ready Power Market
 Blogger
 Slideshare
 E-newsletters
 Surveys
 Website
 Online appointment making
 Search Engine Optimization