The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.

2. HI. I’m Lara McCulloch-Carter

7. WHY WE’RE HERE

8. SHOW OF HANDS

9. HOW TO WIN FRIENDS & INFLUENCE PEOPLE

10. 6 WAYS TO MAKE PEOPLE LIKE YOU Become genuinely interested in other people. Smile. Remember that a man’s name is to him the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in the terms of the other man’s interest. Make the other person feel important and do it sincerely. Source: Dale Carnegie, 1936

11. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC

12. SO, WHAT DOES THIS HAVE TO DO WITH SOCIAL MEDIA ?

13. the way that we make friends & influence people HASN’T CHANGED …

14. WHERE WE DO IT has

15. and that’s what SCARES a lot of people

16. (that is why I am here)

17. LET’S TALK SOCIAL MEDIA

18. we no longer SURF the web…

19. WE SHAPE IT

21. USER CREATED CONTENT SHARED IN A SOCIAL ENVIRONMENT

22. PERCEIVED CHALLENGES OF SOCIAL MEDIA

23. social media is SCARY technology

24. social media is simply put OLD FASHIONED conversations happening online

25. you can’t CONTROL the message

26. you can’t CONTROL the message even without social media

27. it takes TOO MUCH TIME

28. it takes AS MUCH TIME as you would like it to take

29. ADVANTAGES

30. LOW COST

31. BRANDING

32. products used to be BRANDS

33. and these are BRANDS

34. now, YOU + I are BRANDS

35. LEVEL THE PLAYING FIELD

36. Regional Magazines TheKnot.com Gown gallery Real weddings Local resources Personalized tools 24/7 community Registry Online shopping Streaming TV Best of Weddings Books The Knot Books Knot TV

37. capital investment to date: $350 MILLION

39. THE KNOT . 3.2 million unique visitors WEDDING BEE . 3 million unique visitors

40. capital investment to date: LESS THAN $10,000

41. KNOWLEDGE

42. what are people saying about YOU and your COMPETITORS ? what are your competitors saying and how are they ENGAGING OTHERS ?

44. . engadget BLOGS . 190 blog COMMENTS . someone PINGS Kryptonite . Kryptonite issues a FORMAL PRESS RELEASE

45. Source: CNN Money

47. reducing NEGATIVE word of mouth by 1% INCREASED revenue 300x more than increasing POSITIVE word of mouth by 1% Source: London School of Economics

48. WORD OF MOUSE

49. good ideas SPREAD

51. . OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS

53. more importantly, it CHANGED the way Comcast DID BUSINESS

56. SEARCHABILITY

57. THE IDEA . launch a free chequing account for the under 25 group in Northern Alberta

59. THE RESULTS . • 63,431 site visits • 197,529 page views • 3:14 average visit • 80,726 YouTube views • 906 blog comments • 230 Facebook fans • 101 Twitter followers • $179,000 unpaid media • 2,000,000+ impressions • 2,316 Y&F accounts • $3,587,000 new funds

60. SO, WHY HAS SOCIAL MEDIA BECOME SO IMPORTANT

62. consumers have been BOMBARDED with marketing-centric noise

63. THIS HAS BRED MISTRUST

64. DISCON NECTION

65. AND A DESIRE FOR CONTROL

66. they’ve STOPPED listening

67. THEY WANT TO BE LISTENED TO …

68. THEY WANT TO BE LISTENED TO … engaged inspired empowered included respected WOWed

69. find out where they’re having CONVERSATIONS

70. AFTER ALL, THAT’S WHERE THEY SHARE …

71. what they LOVE

72. what they HATE AND…

73. they’re spreading FAST

74. they’re lasting FOREVER

75. SO, IF YOU’RE NOT LISTENING

76. how do you know what people are saying about YOU ?

77. IF YOU WANT TO TALK TO YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS

79. don’t be SCARED

80. become a part of the COMMUNITY

81. let’s just FOCUS on a few communities

82. BLOGGING

83. A BLOG IS BASICALLY A FREE WEBPAGE, AUTHORED BY AN INDIVIDUAL OR A GROUP, THAT CONTAINS POSTS ABOUT ANY SUBJECT IN REVERSE CRONOLOGICAL ORDER

84. nearly 1 in 4 consumers read blogs for buying decisions 44% of consumers read other consumer’s reviews + comments Source: Ketchum & U of Southern California`s Annenberg Strategic PR Center

85. BLOG NAME POST COMMENTS SUBSCRIBE SEARCH NAVIGATE

86. They are used to SPREAD IDEAS INSPIRE & ENRICH ENGAGE HUMANIZE BUILD FOLLOWERS SEO

90. Little Debbie used social media to BUILD BUZZ + FANS

91. THE IDEA . send sample boxes to 50 mom bloggers, no strings attached give away 3 identical boxes to each blogger’s readers

93. THE RESULTS in 5 wks. 98 blog posts 5,000+ reader comments 830 new followers on Twitter …1.5 mos later there are 1,470 sites that reference this product

94. but it’s NOT ONLY ABOUT NUMBERS …

95. they built RELATIONSHIPS

96. they LEARNED what people really think

97. they showed they were open to new OPPORTUNITIES

98. IDEAS FOR EVENT PROS . create a blog – event or corporate use other blogs to spread an idea leave comments on blogs promote other blogs think of bloggers as media

99. MICRO- BLOGGING

100. LEAD me, FOLLOW me, or GET OUT OF MY WAY! ~ General George Patton

103. 7 MILLION active users growing at a staggering 1400% yoy Source: Nielsen NetView, Feb 09, Home and Work

104. Source: Nielsen NetView, Feb 09, Home and Work

105. TWITTER NAME TWEET BAR # CHARACTERS LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS

107. LISTEN to what others are saying

109. use my TRIBE to spread ideas

110. learn from INFLUENCERS

111. get more TRAFFIC

112. stay PLUGGED IN

113. COLLABORATE

115. IDEAS FOR EVENT PROS . promote your events create a hash tag monitor your brand – event ask questions connections - tweetups integrate into presentations create online experience

116. PROFESSIONAL NETWORKING

117. ask QUESTIONS

118. provide EXPERTISE

119. JOB opportunities

120. SOCIAL + PROFESSIONAL NETWORKING

121. 175 MILLION active users Growing at a rate of 228% yoy Almost 1 in 4 is OVER 50 years old Sources: Facebook & Nielsen NetView, Feb 09, Home and Work

123. created by TRUE FANS 2 nd MOST POPULAR page 3.3 million FANS

124. SEO Viral Updates and Events Community interaction Portfolio

125. IDEAS FOR EVENT PROS . create a page and group encourage photos videos build fans and community integrate with other social media tools promote spreading custom applications

126. IT’S NOT ALL SUNSHINE AND LOLLYPOPS

127. proceed with CAUTION

128. remember who’s LISTENING A lucky job applicant tweeted the following: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

129. remember you can’t PLEASE everyone

130. don’t DELEGATE

131. don’t focus on the SALE

132. remember it’s not about NUMBERS

133. never forget your MISSION

134. stand OUT

135. THE STRATEGY

137. the essence of strategy is choosing WHAT NOT TO DO M. Porter

139. Source: Michael Hoffman

140. GETTING BACK TO THE RULES

141. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC

142. “ YOU CANNOT LIVE A PERFECT DAY WITHOUT DOING SOMETHING FOR SOMEONE WHO WILL NEVER BE ABLE TO REPAY YOU” College basketball coach, John Wooden

143. CONNECT WITH ME Twitter - @ready2spark / @eventprofs LinkedIn - http:// www.linkedin.com/in/laramcculloch Blog – http://www.ready2spark.com Company – Regal Tent Productions ( http://www.regaltent.com )

144. CREDITS Images – http://www.gettyimages.com Pg 10 – Extracted from How to Win Friends & Influence People, Dale Carnegie Pg 32-34 – Inspired by Brand 2.0, http://www.criticalmass.com Pg 61 – Youtube video ‘The Breakup’ http://www.bringtheloveback.com pg 128 – From ‘How to tweet your way out of a job’ by I’m not actually a geek ( http://bhc3.wordpress.com ) pg 138 – Image from Flickr (Matt Hann) pg 139 – Chart via Michael Hoffman of http://www.see3.net