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Effective Presentations
A Guide
©Rothwell Douglas Ltd. 2015 2
The Four Key Elements
©Rothwell Douglas Ltd. 2015
1
2
3
4
Understanding your audience
Preparing your content
Delivering content
Controlling the environment
©Rothwell Douglas Ltd. 2015 4
1. Understanding your
audience
©Rothwell Douglas Ltd. 2015
Did you know…
The average
attention
span is only
20 minutes
©Rothwell Douglas Ltd. 2015
What do they do?
What are their roles?
What are their preferences?
What do they need to learn?
What do they already know?
What would a generic profile of them look like?
©Rothwell Douglas Ltd. 2015
What questions might
your audience want to
ask?
Prepare for tricky
questions…
©Rothwell Douglas Ltd. 2015
Do you use any technical jargon that might be
difficult for the audience to understand?
©Rothwell Douglas Ltd. 2015
What will leave your audience wanting more?
How will you capture attention?
2. Preparing Your
Content
©Rothwell Douglas Ltd. 2015
Often, it helps to draft on a piece of paper what
you want each slide to look like.
Don’t let a computer stifle your creativity!
©Rothwell Douglas Ltd. 2015 12
Use splashes of colour that
stand out!
©Rothwell Douglas Ltd. 2015
White
Space
Can
Appear
Calming
And
Clean
©Rothwell Douglas Ltd. 2015
Arial
Gill Sans
MT
Tahoma
Sans serif fonts are the most readable…
©Rothwell Douglas Ltd. 2015
In your text, use three-part
sentence structures to increase
the impact of the statement…
Veni vidi vici
©Rothwell Douglas Ltd. 2015 16
Always distinguish the
importantparts of your slides.
©Rothwell Douglas Ltd. 2015
Less is often more. Presentations will often
be most effective when there are a
maximum of six lines of text and
a maximum of seven words per line.
More than one paragraph decreases attention and
can cause the audience to read on.
3. Delivering confidently
©Rothwell Douglas Ltd. 2015
Take speaker notes. Even if you don’t
use them you will feel more confident
knowing they are there.
©Rothwell Douglas Ltd. 2015
Pay attention to what you’re going to wear. You may
have hundreds of eyes on you. Look the part as well
as sounding the part!
©Rothwell Douglas Ltd. 2015 21
Modulate your voice – speak as if to a friend
rather than an audience.
©Rothwell Douglas Ltd. 2015 22
Summarise key points at the end of the
presentation. It will reinforce your messages.
4. Controlling the
Environment
©Rothwell Douglas Ltd. 2015
Practice in the same environment, or a
similar environment, to which you will be
presenting in
©Rothwell Douglas Ltd. 2015
Keep the lights on!
Don’t shy away, be bold, confident and memorable.
©Rothwell Douglas Ltd. 2015 26
Have a back up plan in case of any technical problems…
©Rothwell Douglas Ltd. 2015
1. Understanding your audience
2. Preparing your content
3. Delivering confidently
4. Controlling the environment
Summary

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Pocket Guide to Delivering Effective Presentations