1) The document discusses best practices for using social media, particularly Facebook and Twitter, to engage volunteers and promote non-profit organizations. It provides tips for setting up business pages and profiles, creating content calendars, identifying hashtags, and assigning volunteer roles like community monitoring and content creation. 2) The document also discusses measuring social media efforts, being transparent on social platforms, identifying influencers to support causes, and finding an organization's unique media voice to engage followers. 3) Overall, the presentation provides a comprehensive overview of utilizing Facebook, Twitter, and volunteers effectively to spread social causes and non-profit missions online.

1. Working with Volunteers:
Nuts & Bolts of Facebook & Twitter
Roxanne Darling
@roxannedarling
photo credit: ivanwalsh on Flickr1

2. 19 April 2013
Cameron Center on Maui
The County of Maui, Volunteer Center
Network of Volunteer Leaders Maui
Tri Isle Resource and Conservation
Development Council, Inc.
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3. #SocialVol
#nonprofits
@roxannedarling
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4. Before you
recruit
volunteers...
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5. GetYour Social House in Order.
photo by abbamouse on Flickr
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6. DO
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7. 1) Create Business Pages and Personal Profiles
DO
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8. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
DO
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9. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
DO
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10. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
DO
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11. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
DO
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12. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
6) Create an Editorial Calendar
DO
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13. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
6) Create an Editorial Calendar
7) Provide Training, Support, & ASSETS
DO
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14. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
6) Create an Editorial Calendar
7) Provide Training, Support, & ASSETS
8) Join & leverage relevant memes
DO
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15. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
6) Create an Editorial Calendar
7) Provide Training, Support, & ASSETS
8) Join & leverage relevant memes
9) Network within your community
DO
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16. 1) Create Business Pages and Personal Profiles
2) Set Usernames & Short URLs
3) Have usage policies: public & private
4) Add Sharing tools to your website
5) Identify your Hashtags
6) Create an Editorial Calendar
7) Provide Training, Support, & ASSETS
8) Join & leverage relevant memes
9) Network within your community
10)Track key metrics
DO
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17. Facebook Actions Cheat Sheet
Add Timeline Cover Image
Write About page content, think SEO
Determine other “tabs”
Set page Username
Connect Mobile Device; get Pages App
Manage Admins; LIKE other Pages
Invite people via Email to Like the page
Monitor Insights
Add FB Like badge to your website!
Add Sharing tools to your website
Admin Actions Page Postings
Posting Updates (Editorial Calendar)
Using Notes, Events, Photos, etc.
Posting via Mobile
Highlighting an Update
Responding to Updates & Messages
Consider weekly memes / hashtags
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18. Twitter Actions Cheat Sheet
Add custom background & colors
Write description, think SEO
Create Lists
Follow back!
Connect Mobile Device
Track trends
AddTwitter badge to your website!
Add Sharing tools to your website
Admin Actions Page Postings
Posting Updates (Editorial Calendar)
Respond to Updates & Messages
UseYour Lists
Use your #hashtags
Post via Mobile (Tweetbot app)
Saving Favorites
Consider weekly chats / hashtags
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19. Let’s Take a Look
Facebook:
Community Central
Deeper conversations
Richer conversations
More leveraged sharing
Twitter:
Breaking News
Live chats
Hashtag Filtering
Live Event Sharing
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20. Volunteer Assignments
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21. 1) Track your mentions using Google Alerts
Volunteer Assignments
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22. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
Volunteer Assignments
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23. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
Volunteer Assignments
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24. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
Volunteer Assignments
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25. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
5) Share your hashtags and content with F&F
Volunteer Assignments
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26. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
5) Share your hashtags and content with F&F
6) Show you how to use the tools
Volunteer Assignments
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27. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
5) Share your hashtags and content with F&F
6) Show you how to use the tools
7) Be ambassadors at live & virtual events
Volunteer Assignments
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28. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
5) Share your hashtags and content with F&F
6) Show you how to use the tools
7) Be ambassadors at live & virtual events
8) Be your ears on the ground...
Volunteer Assignments
10

29. 1) Track your mentions using Google Alerts
2) Post to your Facebook & Twitter
3) Create graphics to use on social networks
4) Write stories & make media for you
5) Share your hashtags and content with F&F
6) Show you how to use the tools
7) Be ambassadors at live & virtual events
8) Be your ears on the ground...
9) Research people, memes, etc for you
Volunteer Assignments
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30. Answer "howto" questions
Address customer service issues
Share insider knowledge
Ask “what if” questions
Ask “fill in the blank” questions
Ask “what would you do?” questions
Ask for photo captions.
Provide quotes.
Include images!
Conversation Starters
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31. Answer "howto" questions
Address customer service issues
Share insider knowledge
Ask “what if” questions
Ask “fill in the blank” questions
Ask “what would you do?” questions
Ask for photo captions.
Provide quotes.
Include images!
Conversation Starters
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Let’s Practice
Now!

32. Answer "howto" questions
Address customer service issues
Share insider knowledge
Ask “what if” questions
Ask “fill in the blank” questions
Ask “what would you do?” questions
Ask for photo captions.
Provide quotes.
Include images!
Conversation Starters
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33. Without a link,
you don’t exist!
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!

34. Listening & Measuring
What keywords do you want to track?
Why do you want to listen?
Where will you listen?
How will you use what you've heard?
search.twitter.com
google.com/alerts
facebook: insights
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35. The Editorial Calendar
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36. 15

37. 16

38. • Blog Posts
• Social media network messaging
• Event Details
• Announcements (awards, mahalos, etc)
• Email campaigns
• Videos: live stream, short form, long form
• Offers and Timelines
• Promotions and sweepstakes
• Offline Ads / Mailers
Items for the Calendar
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39. BeYour Own Media.
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40. World Oceans Day
"oceana"
on
Instagram
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41. Over 4 million channel views
MarylandZoo.tv
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42. Over 4 million channel views
MarylandZoo.tv
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43. $10,000 in 24 hours;
average gift < $30
www.epicthanks.org
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44. Share and Engage.
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45. ING Direct Café
What do you have to share
that will get others talking
about you?
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46. Johnson & Johnson
Share your insider
knowledge.
Information is a tonic.
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47. Identify & Support
Connectors.
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48. #HiTwestival
One Pau Hana > $2000
honolulu.twestival.com
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49. Transparency & Ambassadors
on USS Nimitz
www.beachwalks.tv
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50. Transparency & Ambassadors
on USS Nimitz
www.beachwalks.tv
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51. Todd Cochrane • RawVoice
Photo by Hawaii
on Flickr
Connect with a built-in
targeted audience:
Sponsor Bloggers &
Podcasters
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52. Engage with other Leaders
www.idealist.org
www.givingtuesday.org
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53. Understand the
new math.
(and Signal vs Noise)
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54. Mighty J Music
30,000 who don't care
- or -
3,000 who do?
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55. Kevin Kelly 1000 True Fans
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56. FindYour New MediaVoice
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57. BareFeetStudios.com
BeachWalks.tv
Roxanne Darling
@roxannedarling
Share the Love!
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