Addressing Diabetes in China

The J&J Diabetic Vitality Program Addressing the Growing Problem of Diabetes in China Ray Costantini Emily Jantz Jarrett Payne Beth Roser Drew Smith TEAM CERES INNOVATION

A Daunting Problem ,[object Object],[object Object],[object Object]

A Different Perspective ,[object Object],These Challenges Provide Opportunity Chinese character for both “Adversity” & “Opportunity”

Barriers to Diagnosis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Requires a System of Intervention 2. Screening 3. Diagnosis 4. Education 5. Retention 1. Awareness Vitality Centers EZ Read Test Strips

EZ Read Diabetic Screen ,[object Object],[object Object],[object Object],[object Object],What is it? Similar device designed to test for urine protein

EZ Read Diabetic Screen ,[object Object],[object Object],[object Object],[object Object],[object Object],Benefits

Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

From Screening to Diagnosis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Follow-up at Vitality Centers

Diabetic Vitality Centers (Emily) ,[object Object],[object Object],[object Object],[object Object]

Cost Analysis ,[object Object],100 million Total test strips needed $1 million Total production costs $1 Cost per new diagnosis Test Strips x 5 Test strips per person x $0.01 Cost per test strip ÷ 1M Number new diagnoses

Cost Analysis ,[object Object],x 5 Test strips per person 100 million Total test strips needed x $0.05 Cost per test strip $5 million Total production costs ÷ 1M Number new diagnoses $5 Cost per new diagnosis Test Strips

Cost Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],Vitality Centers

Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"We are responsible to the communities in which we live and work and to the world community as well." - Johnson & Johnson Credo

Value Proposition ,[object Object],[object Object],[object Object],[object Object],"We believe our first responsibility is to the doctors, nurses and patients...” - Johnson & Johnson Credo

Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],"Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed… New equipment must be purchased, new facilities provided, and new products launched." - Johnson & Johnson Credo

Competitive Advantage (Continued) ,[object Object],[object Object],Estimated 22 million undiagnosed diabetics...

Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics of Success

Implementation Plan Initial Steps Partnering, Technology Acquisition, Design and Production 2008 2009 2010 2011 2012 2013 Vitality Center Partnering EZ Test Strip Design & Production

Implementation Plan First 6 Months Test Strip distribution sites chosen based on Vitality Center locations 2008 2009 2010 2011 2012 2013 Beijing Vitality Center Site Selections EZ Test Strip Distribution Site Selection

Implementation Plan Second 6 Months Begin staffing and training 1-2 months prior to initial EZ Test Strip distribution 2008 2009 2010 2011 2012 2013 Initial Vitality Center Completion EZ Test Strip Distribution Staffing & Training

Implementation Plan Year 2 Notes on this phase go here 2008 2009 2010 2011 2012 2013 Evaluation, Feedback and Adjustment First 6 Months of Operations

Implementation Plan 2008 2009 2010 2011 2012 2013 Second Phase of Beijing Vitality Centers Expand to Second Major Chinese Metropolitan Area Years 3 through 5 Continued Feedback, Expansion and Refinement throughout China Evaluation of India Sites?

Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Schedule (I’ve left this in as a reference only)

Addressing Diabetes in China

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Addressing Diabetes in China