Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
4. Updates & Announcements
Road to Revenue Tour: Minneapolis
When: Thursday, May 3 - all day
Where: TBD
RoadToRevenue.Eloqua.com
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
5. Updates & Announcements
Eloqua Experience 2012
EMEA: May 16-17 in London
NA: November 6-8 in Orlando, Florida
eloquaexperience.com
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
6. Updates & Announcements
Eloqua Transitioning Clients to E10
40% of current customers are on E10
Goal is 95% by YE
Scripts scan instances to identify “good fits”
6 weeks of communication including 3-hour training
call and transition support
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
8. Release 1 (R1) 2012 - April 8th
Real-time Lead Scoring (beta) [E10]
always on, cuts time from 2 hours to 10 minutes
sign-up for beta at: product.eloqua.com/leadscoring
SFDC integration enhancements [E9/E10]
using latest SFDC API
Task calls and Update calls use different API’s to
reduce bottlenecks
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
9. Release 1 (R1) 2012 - April 8th
New Campaign Canvas Engine [E10]
no PB, reduce campaign execution time up to 75%
Contact Level Security [E9/E10, Team/Enterprise]
Closed beta, label Contacts to associate them to one
or more groups that Eloqua Users can access
Template Gallery [E10]
Best practice templates to start with
Vertical templates, sharing/publishing in the future
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
10. Release 1 (R1) 2012 - April 8th
Cloud Connectors on Campaign Canvas [E10]
Place and configure Connectors right on the canvas
Opt-in by Country [E9/E10]
choose to require tracking Opt-in for all, none or
user from select countries
Insight [E10]
overhaul of interface and reports, plus new reports
and dashboards
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
13. Gated Content - When?
Gating Content
Benefits
You learn more about your contacts
Can develop more meaningful Nurture Campaigns
Can start populating your sale funnels
Challenges
Won’t filter out the curious journalist or graduate
student
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
14. Gated Content - What?
Examples of Non-Gated Content
Blog posts
Articles
Video clips
Examples of Gated Content
White papers
Special reports
Surveys, quizzes
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
15. Gated Content - How?
Request
Gated Document
CRMOD Update Program
Check if Registered
Gated Content
Custom Object
Registered Document 1
Requested
Contacts Hidden Form Document 2
Document
Document 3
Unknown Not Registered
Short Form
Requested
(email only) Long Form Document 4
Document
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com
16. Gated Content - How?
Basic Gated Content Components
Verification page
3 forms (hidden, short, long)
Select List for Gated Content
Advanced Gated Content Components
Custom Object for Gated Content
Dynamic Long Form
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5757 Wayzata Blvd, Minneapolis, MN 55416
P: 763.355.1025 | E: info@relationshipone.com