4. PREPARATION
Central theme / thought
Start with a story, state your facts, end with a
summary and call to action
Know your audience
Stay brief and clear
Tone & emotions
Duration
Place & Presentation & Acoustics
Presentation Style
Followup
Muna Abu Sulayman - TV Host, Social Influencer
1
5. PRACTICE
100 TIMES
Subject Matter
Statistics, Sayings, Local Testimonials
From lecture to story
Emotions & presentation
Find a style that suits you
Practice with a forgiving audience
Tape your presentations & play them back
Suheir Hammad - Poet, Social Influencer
2
6. PRESENTATION
Breathing
Spirituality, Energy, Intention
Know the place
Arrive Early
Get comfortable with the audience
Start with a common and simple subject (break
the ice)
Sight - scan the room
Smile - like you are at a child
Tone - relevant to the subject & audience
Speed - right for the event & audience Nima AbuWardeh - TV Host, Social Influencer
3
8. FOLLOW UP
After the presentation
Summary
Connections
Call to action
The central message
Omar Offendum - Poet, Social Influencer, Hiphop
Artist
5
9. DO’S
• If time permits, share BirHakaya
stories
• Focus on Outcomes & Impact
• Numbers Numbers Numbers..
Provide high-level statistics
• Tell stories - focus on personal
experiences
• Sell the vision - How BirHakaya
will succeed in its mission
Bono - Singer, Social Influencer
10. DO’S
• Use positive statements
• Use short sentences with clear
goals / targets / calls to action
• Emphasize collaboration
• Reference digital channels
• Use key BirHakaya Messages
(from Launch Campaign)
Hala Ghorani - News Anchor
11. DO’S
• Give the media contact the
digital channel references
• @BirHakaya, @boostVIP
• #PalYouthVoices
• www.birhakaya.com
Al Gore - US Vice President, Environmental
Advocate
12. DO’S
• Give the editor’s contact, and
sponsorship contact
editor@birhakaya.com
• Smile, focus, stay within time
limits
• Speak in a language you are
comfortable in.
Martin Luther King Jr. - Social Influencer
13. DON’T’S
• Read your slides
• Speak without media training
• Interrupt other speakers
• Answer more than the question
• Answer questions you don’t
have the knowledge of
• SAY “I DON’T KNOW AND
WILL FIND OUT THE
ANSWER”
George Bush - US President
14. DON’T’S
• Argue, yell, exaggerate, show
frustration,
• complain, show negativity,
frown, insult a person or a
group
• Show apathy,
• appear snobbish, elitist, self-
centered (as an organization or
individual)
• Provide personal opinions (on
politics, religion, organization,
individuals etc).
Bill Gates - Tech CEO & Philanthropist
15. DON’T’S
• Give false information.
• Conclude without giving a
digital reference for follow up
• Conclude without a call to
action
• Speak in vague generalities
with no commitments to facts /
figures
• Speak in a language you aren’t
proficient in
Donald Trump - President Elect
16. STARTUP PITCH
• Prepare your audience
• Start with why - a story
• Get to the point
• #’s are key
• Respect time limits - 10min
max
• Q&A
• Engage the audience
YOU!