Austin B-cycle Usability Insights
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Case study on Austin B-cycle usability by General Assembly's UXDI cohort 4, in Austin, Texas. Presented May 2016. (Presentation notes not included here.)
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Austin B-cycle Usability Insights
- 1. Austin B-cycle Usability Insights presented by General Assembly UXDI cohort 4 created forMay 2016
- 2. User Experience Design Immersive About us General Assembly
- 4. Why we’re here Improve our design and presentation skills
- 5. Why we’re here Improve our design and presentation skills Recommend solutions from a case study on the B-cycle experience
- 6. Why we’re here Improve our design and presentation skills Recommend solutions from a case study on the B-cycle experience Increase ridership & happiness of B-cycle users
- 9. Users Research ten first-time one existing
- 10. Users Research Demographic ten first-time one existing
- 11. Users Research Demographic • mid-to-late 20s / early 30s ten first-time one existing
- 12. Users Research Demographic • mid-to-late 20s / early 30s • tech-savvy ten first-time one existing
- 13. Users Research Demographic • mid-to-late 20s / early 30s • tech-savvy • blend of Austin locals & newcomers ten first-time one existing
- 14. Research
- 16. Our Method • visited 8th & Congress station Research
- 17. Our Method • visited 8th & Congress station • checked out & returned bicycle Research
- 18. Our Method • visited 8th & Congress station • checked out & returned bicycle • recorded first impressions Research
- 19. Our Method • visited 8th & Congress station • checked out & returned bicycle • recorded first impressions • applied heuristic evaluation Research
- 20. Research
- 22. Research Searched online • multiple websites
- 23. Research Searched online • multiple websites • memberships
- 24. Research
- 26. Research Existing B-cycle app • first-time use:
- 27. Research Existing B-cycle app • first-time use:
- 28. Research Existing B-cycle app • first-time use:
- 29. Research Existing B-cycle app • first-time use:
- 30. Research Existing B-cycle app • first-time use:
- 31. Research Existing B-cycle app • first-time use:
- 32. Research Existing B-cycle app • first-time use:
- 33. Research Existing B-cycle app • first-time use:
- 34. Research Existing B-cycle app • first-time use:
- 35. Research Existing B-cycle app • first-time use:
- 36. Research Existing B-cycle app • first-time use:
- 37. Research Existing B-cycle app • first-time use:
- 38. Research Existing B-cycle app • first-time use:
- 39. Research Existing B-cycle app • first-time use:
- 40. Research Existing B-cycle app • first-time use:
- 41. Research Existing B-cycle app • first-time use:
- 42. Research
- 43. Research Social / online presence
- 44. Research Social / online presence • searched for patterns
- 45. Research Social / online presence • searched for patterns • lots of pricing confusion
- 46. Research Social / online presence • searched for patterns • lots of pricing confusion • bikeshare concept
- 47. Insights Key Pain Points from research:
- 48. Finding a bike Insights Key Pain Points from research:
- 49. Finding a bike Understanding pricing ? Insights Key Pain Points from research:
- 50. Finding a bike Buying passes Understanding pricing ? Insights Key Pain Points from research:
- 52. Some easily accomplished Five recommendations Recommendations
- 53. Some easily accomplished Five recommendations Recommendations Some resource-intensive
- 54. Some easily accomplished Five recommendations Recommendations Some resource-intensive Submit feedback to BCycle LLC, if helpful
- 55. Promote a reliable third- party app Recommendations (short-term fix)
- 56. Promote a reliable third- party app Recommendations (short-term fix)
- 57. Promote a reliable third- party app Recommendations (short-term fix)
- 58. Promote a reliable third- party app Recommendations (short-term fix)
- 63. Simplify pricing signage ✔ Recommendations Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes after initial 30 minutes Daily rate: Overage fees:
- 64. Simplify pricing signage ✔ Recommendations Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes after initial 30 minutes Daily rate: Overage fees: • Places 30-minute limit upfront
- 65. Simplify pricing signage ✔ Recommendations Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes after initial 30 minutes Daily rate: Overage fees: • Places 30-minute limit upfront • Prevents confusion between 24h / 30m
- 66. Simplify pricing signage ✔ Recommendations Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes after initial 30 minutes Daily rate: Overage fees: • Places 30-minute limit upfront • Prevents confusion between 24h / 30m • Helps emphasize bikesharing station system
- 67. Simplify pricing signage ✔ Recommendations Unlimited 30-minute trips between stations 8$ 4$ each 30 minutes after initial 30 minutes Daily rate: Overage fees: • Places 30-minute limit upfront • Prevents confusion between 24h / 30m • Helps emphasize bikesharing station system • Clarifies that additional fees are optional
- 72. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points:
- 73. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes
- 74. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes • pay for rental like CapMetro, Lyft, Uber
- 75. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes • pay for rental like CapMetro, Lyft, Uber • 5-minute alert when time is running low
- 76. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes • pay for rental like CapMetro, Lyft, Uber • 5-minute alert when time is running low • improves transparency and online reputation
- 77. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes • pay for rental like CapMetro, Lyft, Uber • 5-minute alert when time is running low • improves transparency and online reputation • easy feedback in-app
- 78. Improve native B-cycle app Recommendations (long-term solution) Could address numerous pain points: • open » explain bikesharing » nearby bikes • pay for rental like CapMetro, Lyft, Uber • 5-minute alert when time is running low • improves transparency and online reputation • easy feedback in-app • current process is several steps between different applications
- 79. Promote partner app One website Pricing signage ✔ Kiosk options Recommendations Improve native app
- 80. can’t find a bike in the app which website do I choose? for how long am I renting this? why did I get charged an extra fee? can’t buy in-advance want to use longer than one day Pain points Recap
- 81. can’t find a bike in the app which website do I choose? for how long am I renting this? why did I get charged an extra fee? can’t buy in-advance want to use longer than one day Pain points Recap
- 82. can’t find a bike in the app which website do I choose? for how long am I renting this? why did I get charged an extra fee? can’t buy in-advance want to use longer than one day Pain points Solutions only one website clearer pricing explanation offer membership options promote good third-party app native app improvements Recap
- 83. Why we’re here Improve our design and presentation skills Recommend solutions from a case study on the B-cycle experience Increase ridership & happiness of B-cycle users
- 84. Q&A
- 85. Feedback for us
- 86. Thank you Presented by: robertboler.com linkedin.com/in/eunicecook linkedin.com/in/wtrevorharris Iconography credits: Magnifying Glass by Michal Beno from the Noun Project Blank tag by Straw Dog Design from the Noun Project Payment by Gregor Črešnar from the Noun Project Star by Jetro Cabau Quirós from the Noun Project Browser window by Magicon from the Noun Project Close window by Magicon from the Noun Project Tickets Star by Viktor Vorobyev from the Noun Project Research done by GA UXDI students. Presentation property of Robert Boler. Sharing with credit permitted. All thoughts & opinions are our own, and not condoned directly by General Assembly.