A presentation I did for Search Engine Strategies November 2011 in Singapore on YouTube Search Optimization

2. Optimizing
For That Other
Search Engine

8. Get the Filename Right
NMilofinalTVC30s.avi
nestle-philippines-tv-commercial-milo-olympics.avi

9. Fill in ALL the Blanks
Title:
Same as Filename
Description:
Use main keywords here (+links, script , cast, etc.)
Tags:
Use main keywords here too

10. Maximize the Features
Captions:
Subtitles, jingle lyrics, etc.
Annotations:
Link to related videos and playlists
Playlists:
Organize by brand, format, or theme

11. Embed Everywhere

12. Make the Right Friends

13.  Have fantastic content
 Use what you have an abundance of
 Check everything with legal
 Get the filename right
 Fill in all the blanks
 Maximize the features
 Embed everywhere
 Make the right friends
Summary

14. Thanks.
Enrique.Baizas@ph.nestle.com
@rickybaizas