For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.

1. The Art of Pre-Suasion
Tying together content, social & keywords

2. &
What are you doing in content?
What are you doing in social?
What are you doing with keywords?

3. What is the POINT of this?

4. The Reality - no obvious point

5. The Reality - no connections

6. Tying it all together

7. Doing it well

8. Treat different customers differently

9. Start conversations differently

10. Your fans become my fans

11. Your fans could be my fans

12. Saving for Retirement Questions
AnswerthePublic.com

13. Saving for Retirement Searches

14. Facebook Group Joining Question
•Lack of time to train
•Recovery time
•Work / Kids
•Funding
•Communication issues
•Group politics
•Injuries
•Inconsistent people
•Competition / lack of
•Commitment levels

15. Key words and key phrases

16. Search Queries versus Paid Keywords

17. Social should be doing THIS
•Facebook = 7.38%
•Search = 69.86%
•Newsletter = 11%
•Twitter = 0.21%
•11 lines bring $$$

18. Solve Social for Profit…… only
https://www.kaushik.net/avinash/stop-organic-social-media-
marketing-solve-for-profit/
•Fans = 6.4 million
•Applause Rate = 75
(0.00113%)
•Conversation Rate =
7 (0.00011%)
•Amplification Rate =
3 (0.00005%)

19. Measure, measure, measure
Tie Social back to $Profit
Double down on success

20. Next Steps for you
Please connect with me on LinkedIn
or Twitter @Rebeccacaroe