Internet Management Hints & Tips: Google Analytics 101
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Internet Management Hints & Tips: Google Analytics 101
- 1. Internet Hints & Tips Google Analytics 101 Presented by: Barry Baker, Director of Professional Services V Krishna Lakkineni, Online Marketing Manager
- 3. How to Access Google Analytics URL: www.Google.com/analytics
- 4. How to Access the Dashboard
- 7. Advanced Segments - Criteria
- 8. Advanced Segments - Report
- 9. The Dashboard Site Usage
- 10. The Dashboard Site Usage
- 11. The Dashboard Site Usage
- 12. Map Overlay
- 13. Map Overlay – Country Detail
- 14. Traffic Sources
- 15. Traffic Sources
- 16. Goals
- 17. Goals
- 18. Goals - Overview
- 19. Goals – Conversion Funnel
- 20. Internet Hints & Tips Google Analytics 101 Presented by: Barry Baker, Director of Professional Services V Krishna Lakkineni, Online Marketing Manager
Notas do Editor
- Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
- Showing How to access Google analytics. Must be a Google account – Once logged in shows the high level summary of the account. Analytics settings page can have access to multiple analytics accounts in the same account Check if the Google analytics is active, this is the first place to check if the account is not recording stats. Java script analytics code installed on site. <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;);document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try {var pageTracker = _gat._getTracker(&quot;UA-xxxxxx-1&quot;);pageTracker._trackPageview();} catch(err) {}</script> Tracking – First Party cookies Click view report to access Analytics Report
- Showing How to access Google analytics. Must be a Google account – Once logged in shows the high level summary of the account. Analytics settings page can have access to multiple analytics accounts in the same account Check if the Google analytics is active, this is the first place to check if the account is not recording stats. Java script analytics code installed on site. <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;);document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try {var pageTracker = _gat._getTracker(&quot;UA-xxxxxx-1&quot;);pageTracker._trackPageview();} catch(err) {}</script> Tracking – First Party cookies Click view report to access Analytics Report View Report: Access multiple reports for the same domain My Analytics accounts: Access different domains through drop down
- Advanced Segments – Segment site traffic by source, visitors, visits Can use Left side Navigation
- First measure is the number of visits. Here we are looking at the trend for a particular web site over the past 12 months, which you can see has been trending up In fact, this particular web site is now seeing almost double a many visitors per month as it did a year ago. You can change the time frame of the dashboard to anything you want, here we are looking at the monthy stats, but you can change that to weekly or even daily stats The number of visits is an important measure, because it’s one of the primary ways you can tell whether or not your marketing is working If its working, you get more visits, if its not working, you get less visits. It’s pretty simple
- The next major section of the dashboard is th Site Usage area. While the number of visits tells us whether or our marketing is working based upon how much traffic comes to the site, Site Usage gives us an idea of what that traffic does once it gets to the site So in this case, the web site (which is for a fairly small dealership here in Kamloops) generated a little over 18,000 total visits for the year, and during those visits almost 132,000 pages were views. The Dashboard tells us that this translates into almost 8 pages per visit, which is somewhere in the middle of where it should be A top web site might produce 15 pages per visit, which suggests that each customer is finding a lot of relevant information or inventory A site performing very poorly might generate as few as 1.5 or 2 pageviews per visit, but that would be very low. Because if you think about it, if the number of pages per visit is 1 to 1, that would mean that each visit ended immediately, and that nobody clicked through to another page
- When people do that, when they leave the web site without clicking thru to another page, that’s called BOUNCE, which is the next term in the site usage area This web site has a bounce rate of around 27%, which is pretty good. That means that only about a quarter of the visits end on the first page. A high bounce rate might get as high as 40%, but we’ve seen it down as low as the teens. It’s possible to get the bounce rate down even lower, but this is a pretty good range
- The next Site Usage measure is the Average Time on Site Explain why this is important (the more time they spend, the more likely they are to come back or submit a lead, etc.) Explain where this site’s Average Time Onsite compares to dealer web sites generally
- And the last measure is the per cent of New Visits explain why that is important Explain where this site’s New Visit rate compares to dealer web sites generally