Richard Bates

United Kingdom United Kingdom

European Consumer & Market Insight Director

Advertising / Marketing / PR

Head of regional headquarters insight team liaising with HQ in Korea and 27 local markets organised into 17 business units. Working across brand and 6 product categories (mobile phone, Tablet, Laptop, Digital camera, Domestic Appliances and TV) Leading an Insight team of 7 others covering market, consumer, retail and digital insight.  Providing strategic insight for all marketing functions (Brand, Digital, CSR, Partnerships, PR and Retail) teams in the regional HQ, as well as supporting Global HQ teams.. Focused on delivering 'Real Time' Insight through a combination of Digital, online community and traditional mechanisms to facilitate fast decision making to drive business growth.