Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe

1. WHY UX MATTERS?

2. HELLO, MY NAME IS
RUI BARROCA

3. BEJA
1976

4. CASTRO MARIM
1982

5. LISBON
1999

6. IADECreative University
1999

7. LONDON
2001

8. WESTMINSTERGraphic Information Design BA Honours
2002

10. WHAT IS UX?

11. A discipline focused on designing the
end-to-end experience of a certain product.
To design an experience means to plan and act
upon a certain set of actions, which should result
in a planned change in the behaviour of a target
group (when interacting with a product).
‘‘
’’

12. A discipline focused on designing the
end-to-end experience of a certain product.
To design an experience means to plan and act
upon a certain set of actions, which should result
in a planned change in the behaviour of a target
group (when interacting with a product).
‘‘
’’

13. UX

14. USER
RESEARCH
CONTENT
STRATEGY
INFORMATION
ARCHITECTURE
INTERACTION
DESIGN
VISUAL
DESIGN
USABILITY
EVALUATION
UX

15. FROM IDEA TO PRODUCT

16. GET TO KNOW YOUR USERS
? ??

17. YOU ARE NOT YOUR USER

18. YOU ARE ONE TYPE OF USER

19. √DOES YOUR DESIGN ADDRESS YOUR
TARGET GROUP?
√DOES IT RESOLVE THEIR REAL PROBLEM
√IS YOUR SOLUTION AN ACCURATE RESPONSE
TO YOUR TARGET GROUP’S NEED?

20. FINDABLE
USEFUL
DESIRABLE
ACCESSIBLE
USABLE
CREDIBLE
VALUABLE
Peter Morville’s user experience honeycomb

21. DEVICE
FRAGMENTATION

22. PLATFORM FRAGMENTATION

23. 90%OF CONSUMERS START A TASK ON
ONE DEVICE AND FINISH IT ON ANOTHER

24. The best time to bring in your UX team is at the
initiation phase of the project lifecycle.
The role of UX at this stage is to help define
requirements and structural design based on user
needs. This is where we have the biggest impact.
‘‘
’’

25. The best time to bring in your UX team is at the
initiation phase of the project lifecycle.
The role of UX at this stage is to help define
requirements and structural design based on user
needs. This is where we have the biggest impact.
‘‘
’’

26. √INCREASED PRODUCTIVITY
√REDUCED COSTS
√INCREASED SALES

27. TOOLS & TIPS

28. PEN & PAPERPost it notes and Moleskin are your best friends

29. WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

30. USER TESTINGTestFlight, Crashlytics, InVison, Marvel etc…..

31. MOBILE FIRSTThere are over 1.5 Billion Mobile Web Users Worldwide
TIP 01

32. BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries
TIP 02

33. ITERATE, ITERATE, ITERATEWe live in dynamic times
TIP 03

34. Release early, Release oftenUpdate cycles, fresh product
TIP 04

35. VISIBILTY = DISCOVERSEO, AppStores, Social Media, StartUp List
TIP 05

36. FOCUSIgnore the noise
TIP 06

37. One more thing…

38. It's all about people

39. THANK YOUFOR MORE ABOUT ME VISIT MY LINKEDIN PROFILE OR @RBARROCA