3. “
Business communication
means exchange of information ,
transmission of meaning , ideas,
thoughts, and opinions from sender to
receiver for business purpose.
7. Objective Of
Communication
To implement the plan To facilitate policy formulation
To exchange data To achieve organizational goal
To develop plans To direct the subordinates
To organize resources To motivate employees
9. Skill in Communication
• Use Familiar Word
• Avoid repetitions
Clarity
• Adopt ‘you’ attitude
• Avoid gender biased
Consideration
• Avoid anger
• Thank generously
Courtesy
• Answered all question
• Checking for the ‘five
Completeness
• Relevant facts are to be
included
• Paragraphs to be designed
carefully
Conciseness
• Give correct message
• The message should not be
outdated
Correctness
11. Sender Related
Barriers
1. Lack of communication
goal
2. Absence of
communication
3. Wrong choice of media
4. Absence of interpersonal
sensitivity
5. Inconsistent behavior
6. Fear
12. Receiver Related
Barriers
◇ Negative attitudes and opinions
◇ Wrong inferences
◇ Closed Mind
◇ Poor listening
◇ Wrong Perception
◇ Lack of responsive feedback