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How the World Uses the Internet
1.
All IDC research
is © 2015 by IDC. All rights reserved. What we are buying (2015) HowtheWorld Uses theInternet Of worldwide internet users 44%Asia Of worldwide internet buyers 12%Western Europe Mobile advertising spent on search vs. display 61%Middle East/Africa Of worldwide mobile devices used to access the internet 10%Latin America Of worldwide internet advertising spend 47%North America Highest % of population using the internet in North America: Highest broadband penetration in Western Europe: Hightest per capita ecommerce spending on mobile devices: Highest amount spent buying clothing online in South America: Highest total spending on internet advertising in the Middle East & Africa: Canada Netherlands Singapore TurkeyBrasil 87% 91% $2,094 $5.5 billion $744 million Highest usage per month per person in North America: Highest number of mobile internet buyers in Western Europe: Highest number of people using search websites in Eastern Europe: Highest number of mobile devices in Asia: Highest anticipated growth rate in number of internet users in Asia United States Germany Russia IndonesiaChina 92 hours/month 42 million 78 million 981 million 17% Percent of World Wide Internet Users (per Capita GDP weighted) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Asia Pacific (excl. Japan) Middle East & Africa Latin America Western Europe North America Central and Eastern Europe Japan Percent of World Wide Internet Users 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Asia Pacific (excl. Japan) Middle East & Africa Latin America Western Europe North America Central and Eastern Europe Japan Online banking 1.7Bpeople Using email 2.1Bpeople Streaming music 1.2Bpeople What we are doing (2015) Finding a new job 1Bpeople $810B Travel $105B Online classes Online games $92B $109B Books, CDs & DVDs people Reading news 2B people Using maps 1.4B Downloading videos $35B Downloading apps $120B people Using social networks 1.9B people Using instant messaging 1.5B Buying computer hardware $70B Downloading e-books $51B Source: IDC New Media Market Model IDC’s NMMM is the industry-leading resource for Internet statistics and spending across the world, including 43 countries and 7 regions.
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