The document discusses how personal branding can help small business owners become "The Local Celebrity Entrepreneur" and dominate their local market. It defines this term as a business owner who boosts their and their company's visibility through strategic personal branding. The document outlines principles and tools for personal branding, including getting involved in the local community, cultivating influencers, maintaining social media and content websites, and creating regular online shows or media like a podcast. It argues that by following these personal branding strategies, business owners can boost sales, attract more customers, and take their business to the next level.

1. The Local Celebrity Entrepreneur
…by Ramon Ray

2. The Local Celebrity
Entrepreneur
@RAMONRAY
…by Ramon Ray

3. The Local Celebrity Entrepreneur
How Personal Branding Helps YOUR
Small Businesses Dominate YOUR
Market and Crush YOUR Competition

4. Today’s Road Map
Definitions *Principles * Tools

5. What does it mean to be The Local Celebrity Entrepreneur
DEFINITIONS…

6. The Local CelebrityEntrepreneur

7. The Local Celebrity Entrepreneur
How Personal Branding Helps YOUR
Small Businesses Dominate YOUR
Market and Crush YOUR Competition

8. ARE YOU READY?

9. Would you like to MASSIVELY boost
you and your company’s visibility in
your market?

10. Are you tired of relying on word of
mouth and having no big jumps in
business year after year?

11. Are you tired of grasping for sales
and hunting for new customers?

12. The Local Celebrity Entrepreneur
…by Ramon Ray

13. RAMON’S JOURNEY…

17. Tweet! @RAMONRAY

22. 3 Principles of
The Local Celebrity
Entrepreneur

23. Perception and Reality Fans and
Money
Fans/Followers and
Sponsors/Money
Perception and Reality Fans/Followers and
Sponsors/Money

25. Fan Love

26. Perception and Reality Perception and Reality

29. No Frills Brand
or Perception Frills
and Reality

32. The Local Celebrity
Entrepreneur
@RAMONRAY
…by Ramon Ray

33. The Local Celebrity Entrepreneur
Tool Box

34. Traits

35. • Personable and Likeable
• Charisma, Excitement and
Electricity
• Persistent
• Be Strategic and Create
Opportunities
• Lasting Relationships Not
Short Term Transactions
• Think Long Term

36. 4 Basic Tools

37. “The Technology Evangelist” – not SEO, not finances….
PLATFORM

38. Get out in your local community and
industry community
GET OUT IN YOUR
COMMUNITY

39. Get a VA, director of operations,
CEO…..
OUTSOURCE
ADMINISTRATIVE
TASKS

40. Who are the VIP’s and power influencers in
your life; join networking groups
CULTIVATE CIRCLES OF
PERSONAL INFLUENCE

41. Social Content
Digital Tools

42. Aka RamonRay.com
PERSONAL WEB SITE

43. Central foundation for your online thought leadership – aka
SmallBizTechnology.com
CONTENT WEB SITE

44. Social gives you engagement, real time communication and spreads seeds
SOCIAL ENGAGEMENT

45. One to one connection with your fans and sponsors….
EMAIL NEWSLETTER

46. Manage fans and sponsors; email database is not enough
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)

47. Why CRM
Auto Nurture and
Educate
Tagging (CRM) Is
Better Than
Buckets (Email)
Scalable
Manage: Fans and
Sponsors

48. PROMO “SIZZLE REEL” AND
SEEDS VIDEO

49. Ramon’s Sizzle Reel
Ramon’s Sizzle Reel by Blane Friest - ddmproduction.com

50. AWESOME PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net

51. 4 Power Tools

52. Adds credibility; great sponsor give away
PUBLISH A BOOK

53. Headache, money losing, credibility, reach VIPs
PRODUCE AN EVENT

54. Credibility, massive brand boost
MEDIA EXPOSURE

55. Audio (Podcast), Video (Youtube)
CREATE REGULAR “SHOW”

56. Summary

57. Fans/Money
and Perception No Frills/and Reality
Frills and
Perception/Reality

62. Are you ready to MASSIVELY boost
you and your company’s visibility in
your market?

63. Are you ready to go beyond word of
mouth and have a big jump in
business year after year?

64. Are you ready to boost sales and
serve customers beating
down your door?

65. Are you ready to be…
The Local Celebrity
Entrepreneur
@RAMONRAY
…by Ramon Ray

66. BONUS SECTION

67. Ramon’s Favorit Tools
Web Site:
Events:
Social:
Productivity:

68. Video Tools
• Prosumer Camera
($500); record to HD
• Good tripod
• Shotgun Microphone
• XLR to Mini Jack
Adapter
• Modern Smartphone
• Youtube and Google
Hangouts On Air

69. The Local Celebrity
Entrepreneur
@RAMONRAY
…by Ramon Ray