1. THE TOP TECHNOLOGY TIPS TO
ACCELERATE YOUR BUSINESS
NY XPO For Business
November 16th, 2011
Maureen Link
Regional Vice President, Business Marketing

2. BANDWIDTH THAT CAN'T KEEP UP WILL BRING YOUR BUSINESS
TO A CRAWL AND PUT A CAP ON YOUR PRODUCTIVITY.
Broadband increases SMB
productivity by 17%*
SOLUTION
Scalable, broadband Internet access with
speed tailored to the level that best suits your
company's needs
BENEFIT
Significantly speed up email, information
sharing, and file downloads to maximize the
value of your data
*Source: Marshall University study
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3. HOW WILL YOU KEEP YOUR BUSINESS RUNNING IF YOUR
OFFICE COMPUTERS ARE DESTROYED BY FIRE OR FLOOD?
40% of SMBs don’t back
up their data at all*
SOLUTION
Online data backup – remote, secure
storage of valuable business information
BENEFIT
Ensure 24/7 access to key operations
and customer data, so you can keep
your business running continuously
while your competitors may not
*Source: Small Business Computing
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4. YOU DON’T LEAVE YOUR FRONT DOOR UNLOCKED. WHY LEAVE
YOUR DATA UNPROTECTED AGAINST HACKING OR THEFT?
46% of SMBs have been
victimized by cybercrime*
SOLUTION
Managed data security – a service that
ensures your systems are firewalled and
protected from the latest viruses and other
outside cyber threats
BENEFIT
Eliminate business downtime due to
infected data with up-to-date virus and
malware protection
*Source: Panda Security Survey, 2010
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5. WHEN CUSTOMERS NEED HELP, TIME IS OF THE ESSENCE.
YOUR EMPLOYEES NEED ACCESS TO DATA ANYTIME, ANYWHERE.
75% of the U.S. workforce
will be mobile by 2013*
SOLUTION
Remote mobile Internet access – through
mobile data cards or personal hot spots
BENEFIT
Become a business that is never out of
touch with its suppliers and customers,
providing the best response possible
*Source: IDC, Worldwide Mobile Worker Population 2009-2013 Forecast
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6. HAVING EMPLOYEES SHARE DATA FILES BY EMAIL IS A SLOW AND
TEDIOUS PROCESS - INCREASING HARDWARE COSTS.
65% of SMBs use
hosted software*
SOLUTION
Hosted document control and
collaboration services, such as
Microsoft Exchange and SharePoint
BENEFIT
Store critical data on a secure, remote server,
so your employees can easily share files and
collaborate, accelerating productivity
*Source: Microsoft's Global SMB IT and Hosted IT Index 2010
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7. HOW CAN YOU MEET WITH CUSTOMERS AND SUPPLIERS WHEN
TRAVEL COSTS AND HASSLES SEEM NEVER ENDING?
54% of companies now
use video conferencing*
SOLUTION
Web video conferencing –
leveraging web technology to
meet virtually anywhere
BENEFIT
Lower travel costs, and prevent time
wasted in the air or at the station to
spend more time being productive
*Source: Frost & Sullivan-2011
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8. HOW CAN YOU MAXIMIZE MARKETING COST-EFFICIENCY AND HIT
THE RIGHT TARGET WITH THE RIGHT MESSAGE?
74% of SMBs use
CRM systems*
SOLUTION
Cloud-based customer relationship
management (CRM) applications
BENEFIT
Affordable access to hosted software,
such as Salesforce, minimizes costs while
allowing you to focus on delivering better
marketing communications and leads
*Source: IDIC survey, 2011
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9. YOU GENERATE LOTS OF LEADS, BUT HAVEN’T FOUND A WAY
TO STAY ON TOP OF THEM TO CLOSE THE BEST DEALS.
59% of B2B salespeople say
sales cycles are longer*
SOLUTION
Cloud-based contact and lead
management applications
BENEFIT
Easy-to-use hosted software, such as
Salesforce or Intuit’s QuickBase, lets
everyone collaborate easily on monitoring
leads and driving them to a successful close
*Source: B2B Sales Pulse Survey, 2010
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10. VOICEMAILS AREN’T ALWAYS THE FASTEST WAY TO REACH
EMPLOYEES SINCE THEY ARE OFTEN OUT OF THE OFFICE.
30% of voicemails linger
unheard for three days
or longer*
SOLUTION
Hosted voice – leverage the latest technology to
route voicemail to email, and to manage voice
services through online portal access
BENEFIT
Avoid investment in traditional systems
and give employees the tools to respond
to customer requests in the fastest way
possible
*Source: New York Times, 2009
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11. E-COMMERCE IS HERE AND GROWING. YOU NEED A WEBSITE,
BUT DON’T HAVE THE TIME OR BUDGET TO MAINTAIN ONE.
46% of SMBs do not have
a website*
SOLUTION
Web hosting services – using trusted
partners to help you design, host and
manage a professional web presence
BENEFIT
Provide a consistent and updated online
presence to customers and prospects without
any investment in web software, programming
and server hardware.
*Source: MarketTools survey, 2010
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