Donna Wells (Mindflash) Small Biz Tech Tour PPT
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Donna Wells (Mindflash) Small Biz Tech Tour PPT - http://www.smallbiztechtour.com
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Donna Wells (Mindflash) Small Biz Tech Tour PPT
- 1. Leveling the Playing Field Technologies to Help Small Businesses Beat Big Competitors Donna Wells, CEO - Mindflash
- 2. I’ve Enjoyed Both Perspectives
- 3. Big Guys: Can We Beat Them?
- 4. but YES! Others Might Not Think so… Big Businesses Have More Technology More Money More People Ju-Jitsu: Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
- 5. Others Might Not Think so… But YES! Big Businesses Have Small Businesses Can More Technology More Money More People Leverage to get an edge Run your business for a fraction of their cost Move faster, learn faster
- 7. Leverage Competitor Technology Today Big Co’s under pressure to get higher return from technology investment Giving you access to free/low cost headstart Open Source API’s Platforms
- 8. Leverage Case Study #1: Mint.com Leading provider of account aggregation software to large banks No interest in B2C Market Licenses core technology to increase return on $100 Million + investment
- 9. Leverage Case Study #1: Mint.com Patented expense categorization Personalized savings algorithms Breakthrough design and ease-of-use Online personal finance service launched in 2007 Licensed Yodlee software for $’s per user
- 10. r Leverage Case Study #1: Mint.com
- 11. Leverage Case Study #2: Mindflash Leading providers of content creation software for small businesses 98% desktop presence
- 12. Leverage Case Study #1: Mindflash Breakthrough online training app launched yesterday No new software Automated course management Easy-to-add Quizzes Real-time reports Allows anyone to create a course in minutes
- 13. Leverage Case Study #2: Mindflash
- 14. API Resources
- 15. Run your business for a fraction of their cost
- 16. Finance/Billing *Lean StartUp Company* Shopping List Customer Service/Forums Recruiting Financial Force FreshBooks NetSuite Zuora Salesforce.com Get Satisfaction LinkedIn JobScore Solvate Elegant.ly $100 $500 $999 Marketing HR Dev Management $999 $0-$999 Rally Jira TriNet Success Factors Taleo 99 Designs Pardot AdWords HubSpot SEOMoz Mail Chimp WordPress $999 Web Hosting Amazon Web Services RightScale SliceHost $4,000
- 18. In contrast ...
- 19. Running a lean company on these apps:
- 20. Reduces the amount of capital you need to raise
- 21. Retains equity for founders and employees
- 23. Have to get the Product right … ideally first-to-market with a Minimum Viable Product1
- 24. Have to have right Customer Development mindset,processes and technology to continually learn and improve21 Eric Ries, StartUpLessonsLearned.com 2 Steve Blank, Four Steps to the Epiphany
- 25. Move Faster, Learn Faster
- 27. SurveyMonkey
- 28. HootSuite
- 29. Ethnio
- 30. Usabilla
- 31. UserResearch.com
- 32. Google Analytics
- 34. ABTest.com
- 35. KISSMetrics
- 36. DropBox
- 37. Skype
- 38. Yammer
- 39. Campfire
- 40. Wordpress
- 41. DimDim$0 - $999 $0 - $100 $0 - $999
- 42. What the Lean Company Knows About Demand I don’t have to get up at 4 am for Product Launches anymore
- 43. What the Lean Company Knows About Demand There is No Try … … Only Do
- 44. What the Lean Company Knows About Demand You’re Either Moving Up and to the Right … Or You’re Not
- 46. Average cost to acquire each of 1.5 million Mint.com users was $1.10.
- 48. Others Might Not Think so… but YES! Big Businesses Have Small Businesses Can More Technology More Money More People Leverage to get an edge Run your business for a fraction of their cost Move and learn faster
- 49. Questions?
Notas do Editor
- Establishing credibility. Will add a path
- Because striking against an armored opponent proved ineffective …techniques were developed using an attacker's energy against him, rather than directly opposing it.
- Like Biggie said, Mo Money = Mo Problems
- Quick roadmap to tell the audience what we’ll cover in this presentation
- Quick roadmap to tell the audience what we’ll cover in this presentation
- Quick roadmap to tell the audience what we’ll cover in this presentation
- Quick roadmap to tell the audience what we’ll cover in this presentation
- Quick roadmap to tell the audience what we’ll cover in this presentation
- Need to work on the image here.
- Need to work on the image here.
- Not a lot of second chances. Can’t advertise or build monopoly around an inferior product.
- Need to work on the image here.
- Need to work on the image here.
- Need to work on the image here.
- Need to work on the image here.
- Need to work on the image here.
- Like Biggie said, Mo Money = Mo Problems