Andy Steuer - MarchEngines - Local Marketing

9. Search Engines: Result Listings Local search Google results – September 2010. PAID PAID There was plenty of paid search real-estate in September of 2010

19. Factors in Local Search Ranking: Google Places Owner verified listing

20. Factors in Local Search Ranking: Google Places Listing not verified

22. Creating Your Google Place: Google.com/places Address Web Info Descript. Category Service/ destination Show Address? Hours

31. Mobile Website Example Home Hardware vs. Lowes

33. Measure Your Performance! Performance Funnel for Leads, visitors and Costs. Phone Calls and Leads from Web Forms in one location 30-day rolling view of website visits from Search Ads.

34. Organic Traffic Reporting Top Keywords and URL’s. Organic traffic stats at a glance! Traffic source Chart – easy to read and use.

35. Paid Search Reporting Select your Paid Traffic Source. 30-day view of Paid Traffic Clicks/Visits Paid Traffic Stats.

36. Track Your Leads Measurable Post Click ROI via Phone Call Tracking View Phone Call Leads and Email Leads from Web Forms Leads come from All Online and Offline Sources.

37. Connect With Your Leads In Social Networks Listen to each call with ease. Reverse White Pages look up on all phone call leads. See the source of each call (including Social Networks)