Presentation by Elaine Bramley, SVP of customer services, Bango, at the IAB Mobile Marketplace conference in New York on 19 July 2010.
It offers an insight on how best to manage mobile metrics, at a time when some brands are still unsure about exactly what and how to measure on mobile.
19. Measure carefully…
Most of our visitors
have iPhones
“publisher”.com Reality:
2X more Blackberry
than iPhones
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20. Measure carefully…
Most of our visitors
have iPhones
“publisher”.com Reality:
2X more Blackberry
than iPhone
In 1 month:
iPhone 5.6m pages
Blackberry 2.9m pages
20
21. Measure carefully…
Most of our visitors
have iPhones
“publisher”.com Reality:
2X more Blackberry
than iPhone
In 1 month:
iPhone 5.6m pages - 0.7m users
Blackberry 2.9m pages – 1.5m users
21
22. Measure carefully…
Most of our visitors
have iPhones Reality:
2X more Blackberry
“publisher”.com than iPhone
In 1 month:
iPhone 5.6m pages - 0.7m users
Blackberry 2.9m pages – 1.5m users
Action:
Optimize pages for BB!
22
23. Top 3 tips …
• Measure accurately..
• Establish a baseline and understand variances
• Experiment …
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