Strategic insights into the European Low-Cost Gym Sector
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The document discusses the rise of the low-cost gym sector in transforming the European fitness club market. It notes that low-cost gyms operate with minimum fees that are 50% lower than industry prices, focus on simplicity and affordability over amenities, and leverage heavy technology and web use. The growth of the low-cost gym sector has been driven by changing consumer sentiment towards traditional gyms and a preference for more affordable options with lower attendance requirements.
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Strategic insights into the European Low-Cost Gym Sector
- 1. Strategic insights into the European Low-cost Gym Sector IHRSA 2010 Barcelona Ray Algar
- 3. How the low-cost gym sector is transforming the European club market
- 4. MINIMUM OF 50% LOWER THAN INDUSTRY PRICE SCOPE TO HEAVY OPERATE 24 TECHNOLOGY HOURS AND WEB USE MY DEFINITION OF A LOW- COST GYM ABILITY TO OPERATE CLUB GYM-ONLY WITH A SINGLE PROPOSITION PERSON
- 5. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 6. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 7. I Care
- 11. Consumers now have experience of low-cost services
- 12. “Fly for the price of a pair of jeans” 12
- 13. 13
- 14. “Spend a little, live a lot “ 14
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- 17. Think of a sector…you will find low-cost
- 20. “Quality up, cost down … way down”
- 23. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 32. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 33. Join online and avoid me!
- 35. “When I need advice, I will pay for it”
- 36. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 37. 37
- 39. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 40. 40
- 41. www.reviewcentre.co.uk 41
- 42. Word of mouth on steroids
- 43. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 46. “Why am I paying for a club I do not often use?”
- 47. “Why am I paying €60 just to use a treadmill?”
- 48. What do low-cost gym consumers say?
- 49. “I pay €17, which is a giveaway (big smile). It’s for free really!”
- 50. “I have never been to a gym that is €18 before. I thought I would find a lot of broken quipment”
- 51. “There’s plenty of staff around. They’re incredibly helpful and friendly”
- 52. “I get an email; I think it’s once a week. They tell you their top tips...(for example)…”
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- 80. ?
- 82. OPERATIONAL EXCELLENCE MEMBER INTIMACY PRODUCT LEADERSHIP