2. We are the UK’s leading
international book
donation and library
development charity.
Our vision is a world
where everyone has
access to books that will
enrich, improve and
change their lives.
About us
6. • Increase brand awareness by creating
something beautiful that people would
want to watch because they love books
• Show (not tell!) how books enrich lives
• Increase engagement in target
audiences, particularly non-supporters
• Inspire action by creating an emotional
connection
Our goals
7. • Reduced bounce rates and increased
engagement on pages featuring video
content
• CTR (video to integrate clickable content)
• Social media engagement rates
• View length and numbers
• In-person feedback at events/increased
interest
Our KPIs
8. • Embed the video on the website, with
website headers and a create a specific
landing page
• Integrate the video into earned media
• Use the video as a touchstone of paid
media testing and acquisition testing
• Shown at key events and other key face to
face engagement opportunities
We will…