What Is Search Engine Optimization?
Search Engine Optimization is the process of improving the visibility of a
website on organic ("natural" or un-paid) search engine result pages
(SERPs), by incorporating search engine friendly elements into a
website.
SEO is typically divided into two main groups –
On page SEO: Everything on the page. This includes all the content that
you put up on your website and the HTML tags that tell the Search
Engines about your content. This aspect of SEO is completely under
your control.
Off page SEO: Everything off the page. This primarily includes all the links
that come to your website from other websites. This is partially in your
control however with great strategy it can help achieve your SEO
objective.

Why Search Engine Optimization &
Marketing?
According to this study by the National Retail Federation, search marketing — including SEO — was the
most effective source for acquiring new customers in 2014 for 85 percent of online retailers.
85% of all traffic on the Internet is referred from search engines
90% of all users don’t look past the first 30 results (most view only top 10)
Many websites aren’t even indexed, are poorly optimized and get very little traffic
Cost-effective advertising
Clear and measurable ROI
 Operates under this assumption:
More (relevant) traffic + Good Conv. Rate = More Sales/Leads

Objectives of SEO
 To Make your website easily findable over the web.
 To Increase the Visibility
 To Get More Traffic/Visitors to the Website.
 To Get More Leads/Sales from Search Engines/Online.

Successful SEO Elements for 2015

12/05/15
SEO Considerations When Building a New Website
 Simple Code - A well coded site will keep “code bloat” to a minimum and keep the layout as simple as possible, without using unnecessary
code
 Blogging - Blog is an integral part of your site is better for user experience and will strengthen your brand.
 Consistency - All of your content will be styled consistently across the site.
 Content - Content is perhaps one of the most important aspects of SEO. More specifically, your content needs to be relevant and helpful.
 Site Speed - Site speed is super important when building your site there are lots that you can do to keep it fast.
 Responsive Design - Mobile is a huge part of the internet and it’s only going to get bigger, so having a responsive design is essential.
 Navigation - When building a new site it is a good idea to start by thinking about navigation and keep it simple as per user experience.

Perfect Keyword Selection
Keywords are the driving force behind all effective Internet searches. They
dictate how search engines rank websites; users type a certain search term,
then search engines scan the web for information on the subject before
displaying them on their results.
Keyword selection is more of an art than a science. Every page on your site
should have two sorts of keywords:
Short-tail: these are your more general and common keywords. As these are
popular, competition will be high and there is little chance of your business
being ranked on the first page of search results.
Long-tail: these are more specific and consist of three or more words. Such
phrases are almost always better than one or two-word searches. Why? They
tend to have a smaller search volume but this means that they are easier to
claim in terms of increasing your website’s search engine rank.

Rich Content Placement
Historically, having the right technical SEO (on page, site
architecture) was the first stage but using similar SEO strategies to
better optimize the content being created on page is becoming just
as important especially in light of Google algorithm changes such as
Panda, Penguin and more recently Hummingbird.
The content on your website should be authentic, helpful and easy
to understand for the users.
Quality content goes a long way into increasing traffic on the
website and makes it easier to earn backlinks from other websites.
The Quality of Content on your website will determine the fate of
your Online Marketing campaign. If your content can hold users on
your website it will definitely appeal to Search Engines as well.

Quality Backlinks Creation
Today larger brands attract a higher majority of new links, more referring
domains as well as generating more deeper linking to relevant content
areas, the infographic attached provides some more insights in the
opportunity of a backlink strategy and how it can benefit your
performance.
2015 marks a new era in link building. Even though earning links is far
more labor intensive, it is still important. You simply cannot have a top-
ranking site without generating top-quality links.

On- Page Optimization
Search engine optimization has significantly changed in
recent years much to the amiss of Google’s guidelines.
As you move into 2015 and look to grow your website’s
organic traffic, on-page SEO will be most important for
you to get better results.
It’s important to think of on-page SEO as the foundation
for all of your other SEO efforts, not just as something
helpful that should be implemented eventually.

SEO Process
Market Research
SWOT analysis with Top 20 Competitors on a given Keyword
Strengths
Weakness
Opportunities
Threats
Technical Site Audit
Tagging of key on-page elements (Example h1 tag)
Menu Structure and Crawl ability
Relevant page meta title and meta tags featuring target keywords
Internal Linking Practices
Site Structure (Indexing, Accessibility etc)
SEO Strategy
Introduction
Competitive Insights
Keyword Research
Site Structure Proposal
Proposed Long term goals and time line

SEO Activities
 SEO Goal Understanding based on a thorough study of your business and website
 Keyword Research & Analysis to choose highly effective building blocks for success
 SEO Benchmarking to identify current status of the website and online brand presence
 Competitor Analysis to learn and identify key elements to build a goal-oriented strategy.
 Website & content optimization to make your website informative for visitors and search engine friendly.
 Social media integration to promote your brand on these platforms
 Localized SEO services to enhance your presence in the area you are currently based in.
 Backlinks & Citation Building to get more visitors through referrals
 SEO maintenance to tweak website for search engine performance improvement
 Monthly Reporting that gives you a clear picture of results and efforts

SEO Tools Used by US
SEMrush
Searchmetrics
Google Keyword Planner
Keyword Spy
Ubersuggest
ScrapeBox
Ahrefs.com
Mentions
Buzzsumo
Buzzstream
Topsy
SEObook Rank Checker

ON PAGE SEO Actions
 Competitor analysis
 Keyword analysis
 Title Tag Optimization
 Meta Tag Optimization
 Canonicalization
 Site content text tuning/Page Content Optimization (Using Keyword Architecture)
 Web page tuning and root files restructuring
 Landing Page creation and Optimization
 Creating Keyword Rich Page URL
 Bread Crumbs for Each Page
 Page Loading Time Optimization
 Optimizing Usability and Navigation.

ON PAGE SEO Actions
 Webmaster Tool Log in/verification – Google, Bing
 Robot file Optimization
 Sitemap.xml Creation
 Social Sharing Options
 Suggestion for Customized 404 Error Page Creation
 302 Redirection
 Image Optimization
 Alt Text and Alt Title Optimization
 Optimizing In the site linking structure for better crawling and Ranking
 Heading Tag Optimization
 Google and Yahoo Local/Map Listings
 Call to Action Optimization

OFF PAGE SEO Actions
 Niche Directory Submission
 Local Business Listing
 Blog Posting on Your Website
 Micro Blogging
 Social Bookmarking
 Question Answers
 Press Release
 Guest Blogging
 Social Link Sharing
 Brand Mentions
 Image Sharing (Infographic)
 File Sharing
 Video Submission
 Competitors Backlinks Analysis

Expected Results SEO
 Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page
optimization (SEO) and Off-Page Optimization (Link Building).
 Rankings usually stabilize after about three months after the implementation phase. However, your
traffic rises continuously since more and more search engines index more and more optimized pages
of your website.

12/05/15
Social Media Marketing
The next evolution in a company’s web presence typically comes in the form of its social media channels. Social media
marketing is very important for businesses because of its inexpensiveness and ability to reach large number of targeted
audiences within less time and very little efforts. According to Forbes, 94% of Businesses are using social media and 85% said
that it has given their business more exposure.
Social Media Benefits
 Social media is effective and inexpensive
 Customer acquisition is easy on social media
 Social media enables direct customer interaction
 Social media marketing can generate more leads/sales
 Branding can be done effectively on social media

12/05/15
Social Media Platforms
As per the data of Social Media trends In Dubai , The Major platforms for SMO:
1. Facebook
2. Twitter
3. Google+
4. LinkedIn
5. YouTube
6. Pinterest
7. Facebook Ads to increase likes

12/05/15
Activities On Facebook
 Content Development
 Integrating Page with Other Social Media Channels
 Post Updates with links to the Desired Landing Page(Website)
 Joining Relevant Groups & Pages
 Starting Discussions
 Sharing Links (Blogs, Articles , News , Updates)
 Create Facebook “Like” button & Badge, to place it in the blogs
 Run Contests, Promotional Campaigns, Polls..
 Video Sharing via YouTube
 Photo Sharing via Page / Flickr App / Similar Apps
 Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
 Promote Blog / Feed
 Post Ads

12/05/15
Activities On Twitter
 Customize Business Profile
 Create Tweets Related to our products and Deals
 Following Peoples related to our business and products
 Send Promotional Message to new Followers
 Re tweets and Favorites to increase user engagement

12/05/15
Activities On Pinterest
• Customize Business Profile
• Create New Boards Related To Our Business
• Upload Pins on regular basis
• Follow Relevant People
• Like, Comment and Re Pin Others pins to increase engagement

12/05/15
Activities on Google+
• Customize Business Profile/Page
• Add New connections to increase the Google+ circle
• Join relevant communities
• Increase user engagement by interacting with the
followers
• Create new community

12/05/15
Activities On YouTube
• Customize Business Channel
• Upload videos related to products and Deals
• Optimize videos for the best keywords related to Our Business
• Promote videos on social media channels
• Connect other profiles with YouTube

12/05/15
Activities On LinkedIn
• Create Business Profile/Page
• Post Updates related to Ecommerce
• Increase the number of Professional Connections
• Join Groups related to Ecommerce industry
• Connect Business page with other platforms
• Submit post related to our business

12/05/15
Benefits of Facebook Paid Marketing
• Budget-friendly Advertising Programs
• Powerful Targeting Parameters
• Customizable Ads
• User Feedback
• Networked Promotion
• Target Most Relevant Audience

12/05/15
Expected Results SMO
• Increase in Social traffic of the websiteon daily basis
• Increase in number of likes and followers
• Increase User Engagement
• Business Enquires from social media

Thank You!