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Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)

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Ravindra Choudhary
Ravindra Choudhary

Explains the marketing Basics that should be kept in mind while foraying into in an unknown region on the globe for business opportunities.

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Marketing Plan for South Korea
AGENDA
COUNTRY PROFILE
DOING BUSINESS IN SOUTH KOREA
INTRODUCING AYURVEDA IN SOUTH KOREA…
WHY AYURVEDA???
DEMOGRAPHIC TRENDS IN SOUTH KOREA
HIMALAYA’S VENTURE INTO SOUTH KOREA…
[object Object]
Focus : Developing safe, natural and innovative remedies that have been endorsed by over 2,50,000 doctors around the globe and consumers in over 73 countries
Mission : To bring ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine,[object Object]
MARKET RESEARCH
PRODUCT
PRODUCT LINES
PRODUCT LINES
PACKAGING VARIANTS
COMPETITION OVERVIEW
COMPETITION OVERVIEW
PRICING
PRICING STRATEGY   Figure within the top 10 units produced but 28th in terms of rupee turnover
PRODUCT POSITIONING
BRANDING
PROMOTION
PROMOTION
PROMOTION
DISTRIBUTION
GLOBAL GIANTS IN KOREAN ARENA…
FAILED!!!
KEY TAKEAWAYS
TARGET MARKET
Almost half the South Korean population resides within a 25-mile radius of Seoul
DISTRIBUTIONSTRATEGY..
DISTRIBUTION STRATEGY
DISTRIBUTION STRATEGY
QUERIES???

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Marketing Strategy of Himalaya Health Care in South Korea (Ayurveda)