Explores how De Beers came into existence and became a giant which wiped out competion in it;s own industry. Now, things have turned around for them and they have become one of the many existing player. However, still by far the dominant with over 40% of the rough diamond market share in 2008.

2. Agenda

3. Vision, Values & Principles Taking responsibility for all actions Participation in HIV/AIDS cause Elimination of world’s conflict diamonds

4. Financials

6. Environmental Analysis

7. De beers: The Rise Of Diamonds

8. The Rise Of Diamonds

9. The Rise Of Diamonds Cont…

10. 1930-1990: Monopoly Thrives

11. 1930: Year of Change

12. Rule Of The Game: De Beers Way

13. Rule Of The Game: De Beers Way

14. Rule Of The Game: De Beers Way

15. 1990: Initiating Reforms

16. WHY???

17. Why Reforms?

18. How???

19. Rethinking It’s Business Strategy

20. Rethinking It’s Business Strategy Cont…

21. Functional Strategies

22. Functional Strategies Cont…

23. Marketing Strategies

24. Marketing Strategies Cont…

25. “Past, present and future” “Celebrate Her”

26. “Right Hand Ring”

27. Global Competition

28. Global Competition Cont…

29. De Beers: The India Story

30. De Beers: The India Story

31. De Beers: The India Story Cont…

32. Thank You…