http://tripdigitalinc.com Trip Digital, Inc. provides customized music and entertainment to fit the rapidly changing needs of the industry. A full-service songwriting, production and live music events team, the company is comprised of the young and edgy yet professional minds and overseen by industry veteran and producer of Public Enemy. With extensive experience in songwriting, performance, production, DJing, event planning and storytelling, the team develops audio content for artists and companies. Content can be licensed use in film, tv, video games, artist development and repertoire, brand and commercial content, packaging and performance.

1. tripdigitalinc.com
WHY / WHAT

2. Trip Digital, Inc. provides customized music and entertainment to fit the rapidly
changing needs of the industry. A full-service songwriting, production and live music
events team, the company is comprised of the young and edgy yet professional
minds and overseen by industry veteran and producer of Public Enemy.
With extensive experience in songwriting, performance, production, DJing, event
planning and storytelling, the team develops audio content for artists and
companies.
Content can be licensed for use in film, tv, video games, artist development and
repertoire, brand and commercial content, packaging and performance.
Trip Digital Inc. serves as a creative advisor for
companies seeking to score media projects
using our library of signature 4D sound
treatments and compositions.
Who

3. Trip Digital Inc. | Copyright 2014 | All Rights Reserved
Content as a Service (CaaS) is meant to meet one very
specific market need – content...
...Not just the challenge of creating relevant content but also the
publishing, distribution, integration and production of content as a
scalable storytelling platform..
We help clients address both the external challenges of reaching their
target audience as well as their internal barriers.
Our goal is to deliver sound that helps tell better stories.
HOw

4. Simple 3-Step Creative Process based on goals
Development and
production of the
Narrative Concept
and Story that breaks
through the clutter
Delivery of a sound
channel strategy for
which song(s) and
what parts are played
where
Caas Process
Brand Advocate
empowerment,
mobilization strategy
and activation
Audio Narrative
Development
Audio Channel
Strategy
Participatory
Storytelling
Project Goals &
Objectives
Brand
Deep Dive
Development and
alignment of brief to
guide project
concepting and
creative development
Research and review
of past, current, and
future content,
partnerships,
products, storylines,
songs, videos
Trip Digital Inc. | Copyright 2014 | All Rights Reserved
1 2 3

5. Products designed to be easily combined for longer formats
LICENSE
Sync
Promotion
Download
Performance
Streaming
STRATEGY STREAM
Caas Products
LENGTH
Shorty: 16 Bars
Short: 80 Bars
Pop: 112 Bars
Club: 160 Bars
Feature: 3,840 Bars
LOGISTICS
Activation
Engagement
Recruitment
Recognition
Advocation
CUSTOM CATALOGUE EXCLUSIVE FORMAT WHY WHEN HOW
Trip Digital Inc. | Copyright 2014 | All Rights Reserved

6. Production teams and facilities on either coast NY / LA
TERRORDOME
NY
PERFORMANCE RECORDING
Caas production Facilities
WERKSTATION
NY / LA
EVENT SPACE
LA
COMPOSITION PRODUCTION ARRANGEMENT DEVELOPMENT PERFORMANCE RECORDING PRODUCTION
Trip Digital Inc. | Copyright 2014 | All Rights Reserved

7. Situation:
Real estate developers are building 6-7 new luxury
high rises and have budgets for condo sales videos.
Challenge:
Via technology/air rights, developers have access to
high quality video but use sub-optimal sound that
doesn’t always sell luxury.
Solution:
Use The Shorty to convey an idea that grabs
attention and delivers an engaging experience and
demonstrate TD’s capabilities and products that solve
their needs.
Commercial Case Study | Content Strategy & Business Planning
“Live the
Dream”
ShortY | Campaign
AUDIENCE | LUXURY DeveloperS
Market | NYC
GOAL | Get a meeting
Trip Digital Inc. 2014 | Confidential & Proprietary Information
https://www.youtube.
com/playlist?
list=PL7yawNw37kK5qbj-t6KRXKVwnjt9qR-
3g
CUSTOM CATALOGUE EXCLUSIVE

8. https://www.youtube.com/playlist?
list=PL7yawNw37kK5bejMU4TWMg4rB
KCTmOBMu
Caas Short Films
LENGTH
Shorty: 16 Bars
Short: 80 Bars
Pop: 112 Bars
Club: 160 Bars
Feature: 3,840 Bars
CUSTOM CATALOGUE EXCLUSIVE
Trip Digital Inc. | Copyright 2014 | All Rights Reserved

9. https://www.youtube.com/playlist?
list=PL7yawNw37kK5qbj-t6KRXKVwnjt9qR-
3g
Caas ShortY INTROS
LENGTH
Shorty: 16 Bars
Short: 80 Bars
Pop: 112 Bars
Club: 160 Bars
Feature: 3,840 Bars
CUSTOM CATALOGUE EXCLUSIVE
Trip Digital Inc. | Copyright 2014 | All Rights Reserved

10. Use Cases:
Goals:
● Explain a concept
● Drive action
● Build awareness
● Entertain attention
● Tell a story
● Sell an idea
Uses:
● Commercial Activation
● Web / Streaming Video
● Sales & Promotion
● Instructional
● Motivational
● Theatrical
● Artistic
● Documentary
Features:
Functional: Size, Quality, Purpose
● Light Weight = 3.0mb/:30s
● High Definition
● To the point
● Many applications
○ Client Pitches
○ Projects
○ New products
○ Awareness
○ Education
● Modular
Emotional: Ease, Performance, Quality
● Simple
● Ease of use
● Digestible
● Shareable
● Many applications
● Consistent experience
Thanks!
Benefits:
Functional: Convenient, Information, Action
● Easy to consume and share
● Positive viewing experience
● Provides a quick key take-away
● Convenient
● Multi-functional
● Easy collaboration
Emotional: Feelings, Thoughts, Expectations
● Current
● Relevant
● Solves a problem
● Efficient
● Fits with personal brand
● Alikeness and similarity
Trip Digital Inc. | Copyright 2014 | All Rights Reserved