When customers say nice things about you on Twitter, it’s a good thing. Attracting even more customers using that love is a GREAT thing. Learn how to store social love, reach out for more information, and repurpose love on your website and landing pages. The added social proof will encourage others to take the next step with your brand.

1. #CCN15Proof
Nathan T. Baker
April 11, 2015
How to Establish
Social Proof Using
Social Love

2. Content Marke1ng Specialist
@RavenNate
I write during the day and play
board games at night.
Nathan T. Baker

3. What is
Social Proof?

4. Social Proof
The concept that you’re more likely to do
something if others are doing it, especially
if you’re not sure what’s normal behavior in
a given situaCon.
Tap into the power of social proof. #CCN15Proof

5. Why You
Should Capture
Social Love

6. • Turn social love into content.
• AEract prospects with your current super fans.
• Extend the reach of your advocates.
Don’t ignore the benefits of capturing social love. #CCN15Proof

7. • How to Capture Social Love
• The Art of Reaching Out
• Ways to Repurpose Social Love
• How to Report on Social Love
What We’re Covering

8. Have a System for
Capturing Love

9. • Keep a folder of Bookmarks.
• Tag love in Evernote or Pocket.
• Create a channel in Slack or Yammer.
• Use an IFTTT Recipe.
Have a system for capturing love. #CCN15Proof

10. The Art of
Reaching Out

11. • Keep it short and sweet.
• Explain what’s in it for them.
• Get permission for everything.
• Ask for everything you need.
• Create a template to speed up your process.
Master the art of reaching out. #CCN15Proof

12. How to
Repurpose
Love

13. • Case Study
• Online Review
• Landing Page
• Email NewsleEer
• Social Media
Background
Repurpose love so it has reach. #CCN15Proof
• Booth Banner
• Report for Prospects
• AdverCsement
• Blog Post
• LinkedIn
RecommendaCon

14. An Inside Look at
Team Raven’s
Social ReporPng

15. • GA Goals
• Social Traffic
• Engagement
Data from
TwiEer,
Facebook,
LinkedIn
• Commentary
OpPmize your social media reporPng. #CCN15Proof

16. Try Raven for free at raventools.com/ccn15.
If you decide to use Raven, your first month
will be 50% off.
Social Media ReporPng
@RavenNate