How to make a big marketing impact when you have little to spend.

1. Bootstrap Marketing
How to make a BIG impact when you have LITTLE to spend
Jon Henshaw, Co-Founder of Raven
Presented for Nashville Entrepreneur Center’s
Build IT! Series on January 21, 2014

2. Official Twitter usernames and hashtags
@RavenJon
@entrecenter
@raventools
#BuildIT
#mindblown
#lifechanging
#gamechanger
#synergy
#waffles

3. You*
*Sucks being you

4. And that probably
makes you sad.
!
Not as sad as this
dog, but still.
Image by bambe1964 from Flickr http://clck.io/saddog

5. Just like these cats
that fulfilled their
dream of standing,
there’s hope!
Images by tambako, postal67, greyhobbit and australianshepherds from Flickr

6. I call it Participation Marketing
*Read more at http://clck.io/pm

7. 5 Steps
1. Attending
2. Listening
3. Engaging
4. Optimizing
5. Contributing

8. 1
Attending is the easiest step.
All you have to do is show up*
*You’re doing it right now!

9. 1
Social Networks
Conferences
Blogs
Discussion Forums
Local Meetups
Google Hangouts
Customers

10. 2
Listening and learning

11. 2
What are industry leaders saying?

12. 2
What are people in forums talking about?

13. 2
What are your customers* saying?
*If you don’t have any customers, then start giving that shit away. If you can’t even give that shit away, consider doing something different.

14. 3
Engaging
Image by nmhonig from Flickr

15. 3
Engaging means asking questions,
commenting, replying, retweeting,
sharing, asking, hugging*, emailing
*Hug at your own risk.

16. 3
One of the quickest and best ways to get
noticed is persistent engagement.

17. 3
Persistent social engagement and blog
commenting are shockingly effective

18. 4
Optimize ALL THE THINGS!

19. 4
Start connecting IRL

20. 4
Update and improve your message

21. 4
Use tools for efficiency and to do more!

22. 5
Start contributing

23. 5
Contributing means researching, writing
and speaking. It’s sharing knowledge.

24. Seems legit.
!
How about
some examples?

25. Strategic long-play networking*
*Please do not tweet or share what I’m about to say.

26. Give it away*
Your product and your time.
I have a free lifetime
subscription to Bitcasa
You better believe I’m
going to pimp this!
*Within reason.

27. Pursue speaking opportunities
1.
2.
3.
4.
Start small (think BarCamp)
Go out of your way
Record your own presentations
Build relationships

28. The power of lists and monitoring

30. Access to private groups for sharing

31. Create resources like white papers

32. Use DIY landing page apps

33. Build free tools that people need

34. Become an industry resource

35. Thank you!
Bootstrap Marketing
How to make a BIG impact when you have LITTLE to spend
Jon Henshaw, Co-Founder of Raven
Presented for Nashville Entrepreneur Center’s
Build IT! Series on January 21, 2014