This document discusses managing your online identity and digital footprint across personal and professional social media accounts. It provides tips for maintaining privacy and separate identities, such as using different browsers for personal and professional accounts. It also recommends strategies for monitoring your online brand and digital community through tools like Google Alerts, Twitter search, and HootSuite columns. Overall, the document stresses the importance of self-monitoring and careful self-disclosure online to own and control your digital identity and brand.

1. Social Networking and your
Digital Footprint: The
Networked Brand
Raul Pacheco
@hummingbird604
http://hummingbird604.com
http://www.facebook.com/hummingbird604

2. There’s faux pas… and
then there’s THIS…

3. Identity
Your personal life
Your professional life
Privacy

4. I have a split personality disorder….
Actually, not really but you know what I mean…

6. My professional
(academic) side
My
personal
side

7. I’ve spent the better part of the past four
years managing two identities

8. Two things:
Privacy
AND
Identity

10. Elements of Identity

11. Elements of Privacy

12. Practical tips
• No sex, religion or
politics
– Unless you’re
prepared to deal
with the
consequences

13. Self-control and
astute self-
disclosure

14. Your privacy
settings are KEY

15. Self-monitoring
(c) 2011

16. Brand monitoring
(c) 2011

17. HootSuite columns
(c) 2011

18. Google Alerts
(c) 2011

19. Twitter Search
(c) 2011

20. Your digital community can be
structured around any social
platform

21. Twitter: Monitor trends/hashtags to
build on conversations

22. More practical tips
• Don’t HootSuite under the influence!
• If managing multiple identities/brands, switch
browsers!
• Use social media to enhance your networking
skills and broaden your offline network.
• Your online brand needs to present your
professional self regardless of whether it's a
personal account.
• Own and master your digital footprint.

23. My only shameless plug…
http://hummingbird604.com/book

24. Raul Pacheco
@hummingbird604
hummingbird604@gmail.com
http://hummingbird604.com
http://www.facebook.com/hummingbird604
In loving memory of an
amazing blogger, friend and
community builder:
Derek K. Miller
http://www.penmachine.com
(1969-2011)