At Web Summit 2016, I presented the idea of 'Concept Software'. My idea is that there's tremendous value for software innovation in applying the patterns of concept cars from the auto industry to software. Web Summit wrote: "With both courage and resources on your side there is vast potential value in allowing yourself and your organisation to push experimental product-free prototypes to the customer. Rasmus Skjoldan will explore what concept cars mean to the auto industry, and how to design great products through freedom from the narrow-minded focus of bringing a finished product to market as fast as possible." More on the topic: https://jboye.com/2017/02/08/introducing-concept-software The talk: https://www.facebook.com/CreatiffHQ/videos/1201332736621878

1. CONCEPT
SOFTWARE
PRODUCT DESIGN MUST LEARN
FROM THE 1930S AUTO INDUSTRY
WEB SUMMIT 2016
@RASMUSSKJOLDAN

11. HOW A
CONCEPT CAR
FROM 1938 DIFFERS
FROM PROTOTYPING IN 2016

32. WHAT IS THE
DIFFERENCE?

35. NORMAL
PROTOTYPING

37. CANDIDATES
RAPID PROTOTYPES
ONE PRODUCT

38. VALUE
TRASH

39. CLASSIC PRODUCT INTERNAL DISRUPTION

40. CONCEPT CARS

41. TREND IDEA TECHNOLOGY DESIGN TREND

42. PRODUCTS
CONCEPT

43. VALUE
TRASH

45. FAIL FAST
GET TO MARKET FAST
ONE PRODUCT
SUCCEED SLOWLY
SLOW MARKET ENTRY
MULTIPLE PRODUCTS
CONCEPT CARSRAPID PROTOTYPING

46. KALLE NORDBO
NORDBODESIGN.DK

49. PUT
PRODUCT TEAMS
TO WORK ON
CREATING
UNSELLABLE
THINGS

57. +

61. STOP

62. TAKE A
DEEP BREATH