1. The document discusses the design of social sharing systems and provides principles for designing such systems based on an understanding of crowds and how people interact online. 2. A case study of SlideShare is presented which illustrates how it enables social sharing of digital presentations through tagging, popularity metrics, and participation features. 3. Attendees of the workshop are given a design exercise to conceptualize a new system for social sharing by considering an object for sharing, individual and social aspects, findability, and other design questions.

1. Design for Social Sharing Workshop -some theory, a casestudy and a design exercise Rashmi Sinha www.slideshare.net www.rashmisinha.com

3. Part I: Why NOW?

4. browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

7. From Pew Internet Research, for US only

8. Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only

10. 6.5 million people

11. WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

12. 240,000 users

13. Wells Fargo StageCoach Island

14. American Apparel

16. Part II Social presence (integration of GTalk with Gmail) Real time collaboration with text documents

17. DiggSpy: real time updating

19. Part II: Understanding crowds

26. Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

33. Part III: So you want to design for social sharing?

34. Forget the ipod!

35. Give up control This is messy!

36. Beyond hand-crafted IA

37. Plant the seeds, let people connect

38. Design for emergent architecture

39. What is social sharing?

41. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

43. Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

44. Coffee Dance performance Tomatoes

55. Part IV: Some principles…

61. Why do people digg/comment/tag? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”

67. 8. Most of all, allow for play

68. Challenges with social systems

76. Popularity based Navigation How many of these is too much? Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric

81. Questions? [email_address] www.rashmisinha.com