Business canvas model can help you to understand your product USP and can give you a holistic way of what you are doing...

1. BUSINESS
MODEL CANVAS

2. RASHED
MOSLEM
Passionate Entrepreneur & Digital
Marketing Enthusiast

3. WHAT I HAVE DONE SO
FAR
• More than 5 failed ventures
• More than 5 jobs
• Admitted into 2 universities for
MBA and didn’t complete any of
them..

4. LET’S TALK
ABOUT MY
FAILED
PROJECTS
…

6. SYF Supports…
Consultancy
SYF TALK
Research
Consultancy
Digital Content
Research

7. - 1000 plus contents
- 18 writers
- 15 clients
- 25 projects

9. BEFORE TRYING TO
PITCH YOUR IDEA TO
AN INVESTOR
DO A LEAN STARTUP
MODEL…

10. LEAN STARTUP MODEL
Product brief RFP Feature
Specification
Feature
Lock
Prototype UAT
Market
Feedback
Final feature
Lock
MVPRun in the market
for 2 weeks – 3 weeksFinal
Launch

11. “You have got to start with the user
experience and work back toward
the technology. Not the other way
around”
Steve Jobs

12. HOW WE CAN ADDRESS
THIS…

13. The Business Model Canvas is a
strategic management and
lean startup template for
developing new or
documenting existing business
models. It is a visual chart
with elements describing a
firm's or product's value
proposition, infrastructure,
customers, and finances.
Business
Model
Canvas…

14. Why???
Helps to describe ideas
Helps to gamble with ideas
A way to create assumptions on the ideas
Find how concern parties could be disrupted
Superior way of strategizing

15. How to develop Business Canvas

16. Pre-Requisite for an Investment pitch
Market Research Identify business viability and
user acceptance of the product
Identify Revenue stream

17. PITCH DECK
What is the concept?
 What problem are you trying to solve
 How will you solve it? Solution?

18. PITCH DECK
(PORTION 2)
 Vision, objectives
 What’s your purpose?
 What do you want to achieve?
 Beliefs, values
 What’s important?
 Guide
 How do you get everyone on the same
page, moving in the same overall
direction?
 Motivate
 How do you motivate organization
members to achieve the goals?

19. INDUSTRY/
COMPETITOR ANALYSIS
• Overview of industry
• Size, growth rate
• Industry Structure
– Major groups competing in industry
• Who holds what market share?
• Barriers to entry
• Rivalry
• Who are your competitors?
• Are their product / service superior or inferior to
your product / service?

20. WHO IS YOUR
CUSTOMER?
• Target Customer
• Age / Spending ability
• Where are they located?
• What problem are they facing?

21. PRODUCT/SERVICE
 What is the product/service
 Main features or attributes

22. MARKET ANALYSIS
 Price
 How will you promote?
 How will you distribute?
 Who will sell it?
 How will you make first entry into the market?

23. COMPETITIVE ADVANTAGE
 How are you different from your competitors? Why is your product /
service better than them?
 What value are you adding?

24. OPERATIONS
 Where will you locate operations?
 What will you need to accomplish
your operating plan?
 Facilities
 Equipment
 People
 Supporting activities: quality
 What steps will you outsource?
 Relationships with value chain
participants

25. TEAM MEMBERS
 Who are they?

26. FINANCE
 Projection for 3 years
 How much money do you need?
 How will you utilize that money?
 Where will this money take you? Say today you are
startup, this fund will help you to become a self
sustainable business with profit or breakeven point