1. Limited Free Passes
Available for Regional
2 nd Forum on Operators that Register
Until August 9th *
Latest Strategies and
New Business Models on
September 8 & 9, 2010
Hilton Miami Downtown Hotel
Miami – USA
Discuss Roaming in a Strategic Way and Learn More about Best Practices
on Roaming Business, Marketing and the Newest Technologies Available!
Including Presentations from:
XXBTC BAHAMAS
An event report written by Informa
XXCW PANAMA
Telecoms & Media senior analysts will
XXDIGICEL GROUP
be sent to all attendees after the event!
XXENTEL PCS CHILE
XXIUSACELL MEXICO
XXOPEN MOBILE PR
NEW!!! Co-allocated with
&
XXTELEFONICA MOVILES ARGENTINA
XXTIM BRASIL
cala
BOOK NOW
www.mobileroamingforum.com
Gold Sponsor Silver Sponsor Sponsor Organized by

2. Dear Executive,
The only event on commercial
After the great success of 2009’s 1st Annual Forum on Latest
Strategies and New Business Models on Roaming, Informa and marketing roaming strategies
Telecoms & Media Latin America is proud to announce the 2nd
edition of the event!
focused on the Latin and Central
It is evident the high importance of the mobile roaming business
American and the Caribbean
in Latin America and Caribbean regions, being among the main
revenues for the operators. That said, the discussion of ways
Telecom markets
to improve this business ever more, not only on technical but
especially in marketing and strategic matters is essential for the
health, growth and improvement of the service, consequently of Who Should Attend?
the companies. By country:
That is exactly what the Mobile Roaming Forum is all about! All Latin America (South, Central and Mexico) and the
Caribbean
The co-allocation with other 2 events on very hot topics – Mobile
Money and 4G Technologies – will be an extra addition to the By company profile:
event‘s networking-focused environment. The Mobile Roaming Mobile and Fixed Operators, Roaming Solution Providers,
Forum CALA 2010 will be even bigger and better this year and Consultants, Industry Associations, Handset Manufacturers,
we look forward to seeing you there! Software Providers, Content Providers, Regulatory Bodies,
Network Infrastructure/ Hardware Providers or anyone
Sincerely, looking into doing business within the telecoms industry in
the region.
By function:
Ana Cristina Barros Chiefs, Heads, Directors and Managers of Roaming, VAS,
Project Manager Marketing, Messaging, Data Services, Business Development,
Informa Group Latin America Application, Content and Brand, Product, Operation, Strategic
Planning, Technology, Research, Sales, Commercial.
Why Sponsor and Exhibit at the Gold Sponsor
Mobile Roaming Forum 2010
Alongside the Roaming Forum there will be the exhibition where you can benefit
from Informa’s proven record of high quality participants and take the opportunity to
showcase your products and promote your brand.
There are numerous unique and creative sponsorship opportunities for you to ensure Tektronix Communications provides network
that you achieve the maximum ROI from your association with Mobile Roaming operators and equipment manufacturers around
Forum 2010. Contact us to discuss your specific sponsorship objectives – sales, the world an unparalleled suite of network
customer relationships, market research, brand building, channel support or media diagnostics and management solutions for fixed,
relations. We will tailor a package to meet your needs. mobile, IP and converged multi-service networks.
This comprehensive set of solutions support a
Meet, network and get your brand in front of the most senior level decision makers range of architectures and applications such as LTE,
from across Telecommunications Caribbean & Central and Latin American regions. fixed mobile convergence, IMS, broadband wireless
For more information, contact: access, WiMAX, VoIP and triple play, including IPTV.
Tektronix Communications is headquartered in
Raquel Freitas Plano, Texas. Learn more about the company’s test,
Sponsorship & Exhibition Account Manager measurement and network monitoring solutions
Tel: + 55 (11) 3017-6833 by visiting www.tektronixcommunications.com.
raquel.freitas@ibcbrasil.com.br
NEW!
CO-ALLOCATED WITH 2 OF INFORMA’S
NEWEST AND MOST PROMISING EVENTS…
A unique forum and discussion
&
The place to discuss about the environment that will consider
latest trends, business models the multiple advanced 3G and 4G
and the profit opportunities technology alternatives and related
cala
that Mobile Money, Payment, scenarios regarding spectrum utili-
Remittances, Commerce, and all the Mobile Financial Services zation, network architecture and service revenues, all
can bring to the region. focused on the CALA market.
For more information, please enter: www.informatm.com.br

3. “Pertinent information shared, lots of networking, finally got to
meet counterparts I´ve known for years via email and telephone,
vendor display concept was a plus.”
D.B., SSM Roaming Coordinator, BTC Bahamas
Agenda - September 8
08:30 am Reception, Registration and Welcome Coffee 12:15 pm Increasing Revenue and Customer Satisfaction by Using
Roaming Hubs
09:05 am Conference Welcome by the Informa Team
• The benefits of using managed roaming services as the
09:10 am Chairman’s Opening Remarks hub
• Cost savings that can be achieved through the hub
09:15 am Overview of the Present Roaming Scenario in Latin • Determining how to monitor roaming quality across the
America and Caribbean hub footprint
Presentation of a report on Roaming develop by experts • How is the hub beneficial for the roaming costumers?
regional analysts from Informa Telcoms & Media
BICS’S Senior Representative
Mike Roberts, Principal Analyst & Head of Americas
INFORMA TELECOMS & MEDIA 12:45 pm Lunch
09:45 am Developing Strategies for Safeguarding Roaming 02:30 pm Best Practices for Roaming Offers and Service Plans
Revenues and Reducing the Cost Base • What are CALA operators offering?
• Identifying areas for cost consolidation with your roaming • Creating roaming bundles for different kind of customers
OPERATOR
operations • Balancing the costs and benefits of providing roaming at
• Increasing synergies throughout group operations reduced margins
• Increasing cooperation under a win-win approach among • What is the impact of these offers on the competitive
competitors roaming market?
• Eliminating hidden costs • Providing a virtual home environment for roaming
Speaker to be announced. For updated agenda, customers (how far we are vis-à-vis develop countries
please visit www.mobileroamingforum.com Juan Carlos Jil, Director Alliances
ENTEL PCS CHILE
10:15 am Developing the Business Case for Using Steering
of Roaming (SoR) Technologies in order to Increase 03:00 pm Developing Pricing Strategies to Achieve Attractive
Profitability and QoS Roaming Propositions
• The evolution of traffic management practices • Identifying the different pricing models available for
OPERATOR
• Deploying effective steering techniques roaming: cost-plus and regional based
• What is needed to test the performance of SoR • Understanding how to reduce the risks associated with
• Driving the profitability of your roaming agreements different pricing models
TEKTRONIX COMMUNICATIONS’ Senior Representative • Ensuring that IOT savings are passed directly to the
consumer
10:45 am Coffee Break Iván Ramos, Roaming Manager
11:15 am Understanding How to Optimize the Operator CABLE & WIRELESS PANAMA
Roaming Footprint in Less Developed Markets as the 03:30 pm Coffee Break
Economy Struggles
OPERATOR
• Analyzing the potential for roaming expansion in 04:00 pm Optimising and Finding Options for Pricing SMS and
emerging markets Data for Roamers
• Assessing how roaming is being approached by emerging • The different options of pricing to enable the move from
OPERATOR
operators the per Mb
• Building local partnerships and managing interconnect • Products and promotions offered by operators to increase
services whilst maintaining low revenue leakage usage
• Understanding the role of hub in new markets • How to avoid the customers’ “bill shock” and the long-
Deborah Bain, GSM Roaming Coordinator term revenue damage
BTC BAHAMAS Cristian Paludi, Roaming Manager
TELEFONICA MOVILES ARGENTINA
11:45 am What is the Actual Cost of Roaming to the Operator?
• Calculating the actual cost 04:30 pm Analyzing and Understanding the Evolution of
• Leakage, abuse, fraud, bad debt and DSO minimization Roaming Business
OPERATOR
• Where can savings and concessions be made? • Best practices and new tendencies on negotiating
OPERATOR
• Decreasing operational costs through contract preferential roaming deals
negotiations and new partnerships • Analysis of the roaming data demand evolution versus
• Understanding low cost operator models and how these smart phones penetration versus operators’ offers
strategies can be applied across the board Eduardo Resende, Wholesale Senior Manager
Adrián Velasco, Responsible for Roaming Contracts TIM BRASIL
IUSACELL MEXICO
5:00 pm End of Conference Day 1
An event analysis report, written by Thomas Wehmeier, Principal Analyst, Mobile
Operators at Informa Telecoms & Media, will be sent to all attendees after the event.

4. “Content relevant, sessions to the point, meeting times and
breaks sufficient, answers to questions well done, hotel and
coordination well organizes and serviced.”
L.B., Business Development Executive, BTL
Agenda - September 9
09:00 am Chairman’s Day 2 Opening Remarks 10:10 am Driving Prepaid Roaming and Overcoming the
Challenges Associated with the Segment
09:10 am Effectively Marketing Roaming to the Customers and • Revenues generated by the prepaid roaming market
OPERATOR
Avoiding Common Mistakes • Encouraging the use of roaming instead of alternative
• The different communications for inbound and channels
OPERATOR
offbound roaming • Handling real time prepaid top-ups
• Strategies to guarantee users’ loyalty and attracting • Overcoming the technical difficulties of using CAMEL
new users • How to market prepaid roaming
Owen Bent, Senior Commercial & Roaming Manager Charles Littleton, Director Network Engineering
DIGICEL GROUP OPEN MOBILE
09:40 am Understanding How to Develop an Effective 11:10 am Achieving Profitability, Cost Savings and Revenue
Segmentation Strategy to Target Potential Roamers Assurance Through a DCH (Data Clearing House) and
• Segmentation based on different parameters: price FCH (Financial Clearing House
sensitivity, age and behaviour • How does these services provide risk reduction
• Identifying travellers that do not use their phones when • The advantages of a third party DCH
abroad • Choosing your DCH and FCH and understanding the
• Determining how to coordinate business and customer benefits of using a single provider
intelligence to effectively target each segment with
COMFONE’S Senior Representative
relevant offers
Speaker to be announced. For updated agenda, 11:40 pm What are the Roaming Regulatory Issues in the
please visit www.mobileroamingforum.com Region? Is Regulation Encouraging Competition and
PANEL Driving Innovation in the Market?
10:10 am Coffee Break DISCUSSION
12:30 pm Closing Lunch
Endorsed by
Global Mobile Roaming:
Operator Strategies and Market Trends
Roaming faces some of the greatest challenges in its history.
This latest research from a dedicated team of analysts at
Media Partners Informa Telecoms & Media provides astute analysis on the
market today and its likely status in the next five years.
Current and future operator business models are analysed
across the most crucial elements in international roaming,
from hubbing, steering and regulation, to quality of service,
abranet
Associação Brasileira de
pricing and the impact of the global downturn, plus the research
Provedores Internet includes:
OSSNews
R E V I E W
• Five-year forecasts – for traffic, revenues and users to
2015 by region
• Exclusive survey – operator and vendor give insights into
their roaming strategies
• Regional Profiles – specific business intelligence on every
continent, including Latin America.
This research ensures you have the incisive analysis you need to
Venue overcome the challenges and take advantage of the opportunities
in global roaming.
Hilton Miami Downtown
For full information and request an extract go to:
1601 Biscayne Blvd, Miami, Florida, USA 33132 www.informatm.com/gmroaming
Phone: 1 305 374-0000
For more details on our Intelligence Centre visit:
Very special rates available for www.intelligencecentre.net/mobile-operator
the attendees of the event! To discuss your information requirements contact:
To be entitled, please mention upon reservation that marco.esposito@informa.com
you are part of the Roaming event/ IIR Informa Group.
INFORMATION AND REGISTRATION
Phone: + 55 11 3017.6888 | e-mail: telecom@ibcbrasil.com.br | site: www.mobileroamingforum.com

5. REGISTRATION FORM – MOBILE ROAMING CALA FORUM 2010 – CR0600510
PAYMENT INFORMATION:
Name: Job Title:
Departament: E-mail Address: AMEX VISA MASTERCARD DINERS
Approving Manager: Job Title:
Nº Expiry date:
Company Name:
Nature of Company’s Business: Cardholder’s name:
CUIT: Signature:
Business Address:
ZIP Code: City: State: International Bank Transfer
Direct Phone: ( ) Fax: ( ) Mobile Phone: ( ) HSBC Bank USA – New York, NY Broadway, New York, NY
10005-1180 - SWIFT: MRMDUS33
Contact name: Job Title: ABA: 021.001.088
Account nr: 000.05342-2 - Account Holder: HSBC Bank Brasil S.A – Banco Multiplo
Number of Employes: 01 - 99 100 - 199 200 - 499 500 - 999 1000 - 1999 2000 - 4999 More than 5000 On behalf of:
IBC do Brasil Ltda
Agency nr: 0478
Yes, I would like to receive info on future events & services by all communication means. In case you don’t want to receive info, please send an e-mail to cadastro@ibcbrasil.com.br Account nr: 19753-39
Swift code: BCBBBRPR
GENERAL CONDITIONS
BILLING INFORMATION:
Date:
September 8 & 9, 2010 Early Bird Discount Full Price
Special Operator Rates** Special Operator Rates** Contact name:
Early Bird Discount Full price
until August, 9* after August, 9 Job Title:
Venue: Special Rates for Groups! until August, 9 after August, 9
Hilton Miami Downtown Total Investment Total Investment Total Investment Total Investment E-mail:
1601 Biscayne Blvd Phone: Fax:
Miami, Florida, USA 33132 Mobile Roaming CALA Forum USD 1599,00 USD 1799,00 FREE USD 599,00
Billing Address:
* Discounts are not cumulative. Applicable only to anticipated inscriptions and payments. Delegates who not pay with their booking are requested to provide a
The Informa Group plc, is presented in Brazil and Latin America copy of their credit card to help payment allocation. Staff at the event will request a credit card guarantee for delegates without proof of payment. City:
by the IBC and IIR brands. Planning and Organization of the ** To be elegible for the Operator Pass , you must be a company providing telecommunications services to an end consumer. Informa Group Latin America retains
events in Brazil: IIR Informa Seminários Ltda. the right to not award the operator rate. State: ZIP CODE:
The inscription will be confirmed after the Organization receives your registration form
A B C D E F G H I J K L M completely filled out, signed and stamped.
CANCELATION AND SUBSTITUTION: Cancelation can be provided without charges 10 days
beforethe event. After this date, a substitute is always welcome at no extra charge.
Alternatively,we will make a prompt refund less service charge of US$ 300,00. Em todos
os casos, solicitamos notify the Organization about any changes until 12pm from the day before
4 EASY WAYS TO REGISTER the event. We regret that no refunds can be made to registered delegates who do not cancel their
participation as described above and do not attend the event. All notifications must be received in
writing by fax, e-mail or letter described on this form.
CHANGES IN THE PROGRAM: Our commitment is to provide delegates with the opportunity to
discuss issues, topics and cases of interest presented by experienced speakers. Eventual changes in the
PHONE + 55 11 3017-6888 program may be necessary for reasons beyond the organization’s control. Should a speaker be unable
to make a scheduled presentation, we will do everything possible to replace the absent professional by
another who is able to address the same topic. This effort, however, is not a guarantee that there will be
a substitute speaker. By signing this document, I agree with the terms and conditions presented above.
FAX + 55 11 3017-6919
E-MAIL telecom@ibcbrasil.com.br
Place and Date
Please fill in your label
WEBSITE www.mobileroamingforum.com
Code Located on the up right
side of your mailing label.
Signature, Position and Company
Job Title: